RICHARD BRANSON’S VIRGIN GROUP —Problems— Although certainly notorious‚ Richard Branson’s Virgin Group has experienced several problems. In the short-term‚ brand overextension has become a threat since the company has entered multiple markets. Brand overextension leads to damaging the comprehensive Virgin brand. Since the Virgin brand itself is the company’s greatest asset‚ protecting the brand image is critical. The Virgin brand image has a connotation of value and lifestyle. Due to many joint ventures
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revolution was in action. The main cause of the revolution was the power struggle between the English monarchies and the representative body‚ the parliament. This resulted in the English Civil war where the different sides argued whether England should have been a constitutional monarchy or an absolute monarchy. Various ideas were present on how the government should be run‚ by divine right‚ secular absolutism‚ or a constitutional state. John Locke thought that the government’s main job was to maintain the
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through their ever growing military expansion. The opposition of the PLO by the Phalange party reached its pre-war peek with the event that actually triggered the conflict: the Ain El Remaneh Event. Facing the Phalange party‚ the Lebanese Progressive Socialist party and its mainly Moslem supporters were the basic building blocs of the Druze - Muslim left wing coalition that supported the right of the Palestinians to wage an unsuccessful war against Israel using Lebanon as a starting point. The
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The Problems facing Alexander III in 1881 When Alexander became Tsar‚ Russia was in crisis following the assassination of Alexander II. Supreme political authority was still in the hands of the Tsar‚ but there were immense challenges facing Alexander III as he suddenly became Tsar of the world’s largest country‚ covering a quarter of the world’s land surface. Although known as the ‘Russian’ Empire‚ it compromised a large number of ethnic groups‚ with the Russians making up only half the population
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The new deal had many different features‚ but an underlying foundation beneath the entire idea‚ was the idea that the federal government had and should thus use its power to actively intervene in the economy and do what it could to improve the standard of living in America. It was a break with the past and an end to the previous Republican belief‚ that if income of tax revenues fell‚ then expenditure must also be cut to immediately balance the budget. Roosevelt’s idea was one very dissimilar‚ he
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The Sustainability Issues Facing Banks Sustainability issues fall into three broad categories – economic (including customer)‚ social and environmental – but each has several subcategories. Barclays‚ for instance‚ commissioned reputational research via interviews‚ surveys and focus groups‚ testing messages on a range of sustainability issues The Economic Dimension The most important aspect of a bank’s sustainability program is managing the impact that its products‚ services and customer relationships
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SWOT Analysis of Virgin Group 1. STRENGTHS Strong brand name. Experienced in two different kinds of distribution - Stationary trade - Mail ordering Location. - Geopolitical position is good for business. Co-existence in the region of 2 seaports and an international airport with direct possibility of export. - Variety of exports possibilities. Large land resources. - Existence of a powerful technical basis and building firms. Ecologically clean environment. - > 100
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One of the main issues that Latvia has been facing during last years is the high number of those people‚ who have chosen to leave their native country in search of a better life. And sadly‚ most of these people do not return. In this essay I will discuss the 3 main reasons‚ why people leave Latvia. Usually‚ when people are asked for reasons of this action‚ a popular answer is‚ because of a better salary. Indeed‚ the statistics are grim – the most common reason for leaving Latvia is because of
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ASSESMENT OF VIRGIN GROUP CORPORATE STRATEGY ‘CREATING VALUE IN THE MULTIBUSINESS COMPANY’. ASSESMENT OF VIRGIN GROUP CORPORATE STRATEGY ‘IN RELATION TO PARENTING STRATEGY‚ THEORY by GOOLD & FROM COMPETITIVE ADVANTAGE TO CORPORATE STRATEGY by M.PORTER’ ASSIGNMENT ; COURSE ; NAME ; STUDENT NUMBER ; DUE DATE ; 01 MBL 93D-U REFILOE MOKEBE 72542683 08 MAY 2012 MBL93D-U CORPORATE STRATEGIC MANAGEMENT Page ASSESMENT OF VIRGIN GROUP CORPORATE STRATEGY Contents 1. INTRODUCTION.............
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289 CASE EXAMPLE The Virgin Group Aidan McQuade Introduction The Virgin Group is one of the UK’s largest private companies. The group included‚ in 2006‚ 63 businesses as diverse as airlines‚ health clubs‚ music stores and trains. The group included Virgin Galactic‚ which promised to take paying passengers into sub-orbital space. The personal image and personality of the founder‚ Richard Branson‚ were highly bound up with those of the company. Branson’s taste for publicity has led him to
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