istr2011 PROJECT REPORT ON DISTRIBUTION CHANNEL OF PEPSI MAX ------------------------------------------------- GROUP MEMBERS- * ------------------------------------------------- ARSHLEEN KAUR * ------------------------------------------------- NISHANT SINGH * ------------------------------------------------- ROMA * ------------------------------------------------- SEEMA SHEKHAWAT * -------------------------------------------------
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Microsoft is the world ’s largest software company‚ who operates and distributes its products throughout the world (Company information). Microsoft’s distribution largely depends on hardware manufactures to pre-install their software (Msdn). “Windows Division revenue growth is largely correlated to the growth of the PC market worldwide‚ as approximately 75% of total Windows Division revenue comes from Windows operating system software purchased by original equipment manufacturers ("OEMs")‚ which
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highlight the strengths that scope brand brings to Proctor & Gamble but also recognize our weaknesses so we can correct those. Moreover there are aspects of the external environment that need to be addressed. The opportunities are clearly out there for P&G and to exploit those would be necessary to gain a greater market share. We need to also make sure that while we are taking calculated risks on the opportunities we have to be aware of the threats that could harm the company and brand. The first thing
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External analysis a. Macro- environment analysis of P&G in Vietnam According to Mr. Emre Olcer‚ General Director of P&G Vietnam‚ Vietnam is one of the priority markets of P&G. Up to now‚ P&G’s investment in Vietnam has increased three times‚ reaching over $ 200 million in 2012 and will continue to increase in the next years. Vietnam provides foreign enterprises with several favorable conditions. PEST analysis * P- Political * Vietnam is the nation having a stable
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Type of leader: Kennedy was a charismatic leader - (inspired others by his ability to motivate the public by his alluring personality. Many of Kennedy’s proposals were bold and adventuresome) required to leadership is charm self-belief is fundamental to the leader allows others to admire you overwhelming influence over their followers make great persuasive use of both their body and verbal language Charismatic leaders are more concerned about doing the right thing as opposed to doing
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Target market : * Core users‚ Patagonia tried to remain true to them. They had ambassadors. * Will to expand to customers outside the core Product Line Eight smaller lines Gross margin from 40% to 55%‚ variability on geography and distribution channel Patagonia’s activities Design and Development : 3 criteria : quality‚ impact on environment and aesthetics Feedback on products by professionals Environment : use of recycled polyster new supply chain more expensive Procurement and
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Summary Procter & Gamble (P&G) is a world-leading producer of consumer goods. Today‚ it consists of over 20 million dollar brands (like Gillette) and operates in 42 countries (Wikipedia‚ 2012). The company has achieved success by creating high quality brand recognized products that are sold on multinational level. It has found the necessary efficiencies to be able to satisfy its consumers better than the competition. Despite its success‚ the future of P&G as an industry leader will
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PROCTER & GAMBLE Always/Whisper Problem Procter & Gamble is faced with the decision to change the name of their feminine pad/napkin products from “Always” to “Whisper”. The Singapore operation increasingly depended on P&G Japan‚ which used Whisper since P&G was blocked from using Always. The strategies for name change come in three alternatives: (1) the name change would be introduced swiftly; (2) the name change could be phased in for different items at different times; and (3)
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ange of Decisions to be taken The technique I choose for a given decision will be influenced by the importance and complexity of the decision. Decision making without planning is common but usually it doesn’t do the work‚ there is a 20 year of research that have pointed out 50 percent of decisions made have failed and I believed that the reasons half of these decisions made have failed was mostly because of the methods they have used. To look for a good method to make the decision we should plan
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way on how we do the application and analyze the information we get from the research we had conducted that touches on the four popular marketing mix‚ which also known as the Four P’s (4P’s) which consists of Product‚ Price‚ Promotion and Place Distribution. Here‚ we will have some journals to strengthen our knowledge in the application and analysis part. However‚ we also would like to make some suggestion based on the survey we had conducted with 30 respondents on how to make this brand to improvise
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