Google ’s Strategy in 2012 Webster University Google ’s Strategy in 2012 Problem Statement Can Google remain competitive in the search industry? Analysis and Evaluation In the last 14 years‚ Google has set the standard for on-line search. Millions of people perform daily searches from home‚ company‚ and mobile devices. Google has created an innovative way for people to obtain information by a simple click of the finger. Google focused on the user as a way to attract people to their
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Google The search industry is one of the largest industries in the world with Google Inc. bringing in $15.7 million in advertising revenue alone. Google was the leading Internet search firm in 2010 with over 60 percent market shares in both searches performed on computers and mobile devices. The search industry is impacted by numerous forces that have strong‚ moderate and weak impacts on the industry. Rival firms‚ new entrants‚ buyer power‚ supplier power and substitutes are the five largest
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Internet search engine company initially named BackRub soon grew into what is now Google Incorporated. Partners Larry Page and Sergey Brin‚ along with a few investors lived on a shoestring budget. By year-end 1998 Google Inc. was handling 10‚000 search queries each day. Google was also voted one of the top 100 Web Sites and Search Engines in 1998. Google was recording successes at a lighting speed pace and embarked on their Initial Public Offering on April 29‚ 2004. Google has found itself amidst
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Google’s corporate strategy can be divided into four segments: Product and Marketing strategy‚ Competition strategy‚ Growth strategy‚ and Financial strategy. Google has a strategic orientation of immediate policy focus‚ for example‚ the company’s concern for competition associated matters. In other words‚ Google is more inclined to find the need to beat rivals rather than being held up with a strategic policy. Therefore‚ product orientation strategy has an immense predisposition to identify faults
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Google’s Antitrust Investigation Laura Rogers Google’s Antitrust Investigation Recently‚ Google‚ Inc. was under investigation for suspicion of violating U.S. Antitrust Laws. The investigation by the Federal Trade Commission (FTC) consisted of evaluating the company’s business practices related to patents on electronic devices and online search advertising (The Computer & Internet Lawyer‚ 2013). Google had acquired patents on applications from Motorola Mobility (MMI). These patents
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Case 12: Google’s Strategy in 2010 What is Google’s business model? The answer is complex because it makes up of lots of different factors. The top 10 principles of Google’s corporate philosophy is what keeps them doing what they do best. (Gamble‚ 2010‚ pg. C-175). 1. Focus on the user and all else will follow. 2. It’s best to do one thing really‚ really well. 3. Fast is better than slow. 4. Democracy on the web works. 5. You don’t need to be at your desk to need an answer. 6. You can
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Google’s self-driving cars use a number of technologies that help the car drive itself through busy streets‚ all by itself. These include technologies like a laser range finder‚ front camera‚ rear radar‚ a Global Positioning System and multiple programs that interpret the surrounding of the vehicle. This is a technology that a lot of companies are working on but Google has a very good way of doing it. The first major technology that the Google Self-Driving Car uses is a laser range finder. (National
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determine what priorities should be given in the product portfolio of a business unit. It has two dimensions: the market share and the market growth. To ensure long-term value creation‚ a company should have a portfolio products that contains both high-growth products in need of cash inputs and low-growth products that generate lot of cash. The basic idea behind it is that the bigger the market share a product has or the faster the product’s market grow better it is for the company. ` Google’s products
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Business Level Strategy Google currently pursues the generic business level strategy of differentiation. Google offers many unique products and services to many different kinds of customers. By offering so many distinct products and services‚ Google is able to achieve a competitive advantage. The Google web search engine‚ the company’s most popular service‚ offers users a more reliable way to search. Google’s web search engine has differentiated itself from competing search engines
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whatever it desired‚ was birthed in 1998 to a world in search of greater knowledge at a faster rate. Google served just that purpose with its collection of hard drives loaded with a vast array of information running through cyberspace. Its mission “is to organize the world’s information and make it universally accessible and useful” (Google). As a global technology company‚ Google is primarily focused on its users and their experience as they seek greater knowledge of what they queried. Well Google
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