that best represent customers' reality
are most likely to lead to effective channel solutions. This information should be elicited from
customers in as fine-grained a detail as possible. For instance, it would be useful to know how keen
customers are for a three-year instead of a one-year warranty...
behaviors like ‘Who is doing the buying?’ and ‘Where, when and how end users buy.
3. What is the importance of knowing the desired service output level of the consumers?
In designing the marketingchannel, the marketer must understand this service output levels desired by target customers. Channels...
each level. – Promotes specialisation – Avoids duplication of work – Facilitates coordination and communication – Facilitates adaptation – by being flexible to the changing environmental needs. – Facilitates growth
• The factorsconsidered while designing a...
WEEK 11 Nov. 26
Chapter 14 Reading Assignment: Communicating Customer Value-IMC P.368-393
1. Discuss the process and advantages of integrated marketing communications in communicating customer value.
2. Define the five promotion tools and discuss the factors that must be considered in shaping the...
factors to be considered while fixing prices. The relationship between price and demand should be analysed properly. No company can ignore the costs, prices and offers of substitute items from competitiors. Economic factors, like rate of interest, state of industry (boom or recession), inflation, etc...
hassle of searching for, and trying to disable, Clocky (often in the dark) may cause frustration and even minor injury to the user. Though we have always been, and still are, committed to consumer satisfaction and safety whendesigning Clocky, these problems are still likely to persist regardless...
to Consider When Setting Prices
Customer Perception of Value
Value-based pricing uses the buyers’ perceptions of value, not the sellers cost, as the key to pricing. Price is considered before the marketing program is set.
Factors to Consider When Setting Prices
Company and Product...
a centralized logistics system for a company and why? Compare informal logistical system with a formal one.
17. Explain material handling system of an organization. Whatfactorsshould be kept in mind in designing an effective material handling system?
2.2 Market Entry Strategies : 12
2.3 Application of BCG Matrix to Market Entry Strategy : 15
2.4 Important factors to be considered for market entry mode : 17
2.5 Product Entry Strategies: 20
2.6 Success Factors for the new product Strategy : 25
2.7 Distribution Channels in Foreign Trade...
buttons, and type of collar. Also, price might be considered, or the store selling the t-shirt. In addition, the packaging, brand name, and brand identification would likely be factors
Four packaging objectives:
-Should protect the product as it moves through the channel to the...
these factors were consider in order to increase the student enrolment .so as our topic is marketing and promotion designing in Cambridge schooling system so we measure how they retain all these work and the criteria and what extent they use these promotional designing .they retain those...
SBMT 5030 – Marketing Management & Strategy
important for mature products
Key Decisions in Advertising
Setting the budget
Several factorsshould be
house, kitchen, maintenance department, staff entrance. There are certain considerations which need to be consideredwhendesigning these facilities which range from the security, healthy factor, and the reputation of the business.
7.1 Kitchen To start with, the kitchen must be strategically located...
for attracting and serving the segments.
• Differentiable: The segments are conceptually distinguishable and respond differently to different marketing mix elements and programs.
In evaluating different market segments, a firm must look at threefactors:
2. Boeing Co.
3. Levi Strauss Co.
4. U.S. Government
Which of the first four steps of the marketing process asks, “What consumers will we serve?” and “How can we best serve targeted customers?”
1. Step 1: Understanding the marketplace
2. Step 2: Designing the...
, there are five factors that should be considered. The stage of the product life cycle is in, market share and consumer base, competition and clutter, advertising frequency, and product substitutability. "In designing and evaluating an ad campaign, it is important to distinguish the message strategy or...
types of intermediaries a firm should identify the types of channel members available to carry out its channel work. In number of marketing intermediaries, the companies must also determine the number of channel members to use at each level. The three stages of marketing intermediaries are intensive...
1. Explain how channel members add value for manufacturers and consumers. Discuss the various types of conflict that may arise in the channel of distribution. Is all channel conflict bad? Whatfactorsshould a cosmetics company consider whendesigning its marketingchannel for a new...
lower-cost channels (mass merchandisers)
Decline stage: Even lower-cost channels emerge (mail-order houses, etc.)
Conventional comprises an independent producer, wholesaler(s), and retailer(s)
Vertical a unified system of all three. A channel member owns the others (corporate...
(Kahn et al. 2004). Sales managers are entrenched in managing their firm’s distribution channels. Sales managers are more likely than their industrial counterparts to perform the following channel management tasks: formulating channel strategies, designingmarketingchannels, motivating channel...