the duties of PRO and what is the scope of PRO ? PUBLIC RELATION OFFICER (PRO) : According to the Institute of Public Relations‚ USA‚ "Public Relations is a deliberate‚ planned and sustained effort to establish and maintain mutual understanding between an organization and its public." A public relations officer (PRO)‚ also known as ’Media Specialist‚’ is the spokesperson of an organization. His or her role is to convey the policies and interests of the organization to the public through various modes
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The Evolution of Public Relations Introduction In order for us to understand how public relations have evolved through history‚ we must first understand what public relations are. Public relations as defined by (Wilcox and Cameron 2004) that Professors Long and Hazelton believe it to be‚ “ a communication function of management through which organizations adapt to alter‚ or to maintain their environment for the purpose of achieving organizational goals”(p.5). With that said we could now go back
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The logic-what role does logic play in your everyday life? Does it include common sense? Who decides if “something” is logical or not? When interacting with others‚ do you have the time and/or knowledge to determine the logic in their statements? As you might think in answering these few basic questions‚ logic plays a role in almost everything we do; but logic is not always common sense or easily attained. Sometimes we’re going to have to hunt and seek to attain the imprecise logic we pursue
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discipline also public relations have own code of ethics. Such a kind of code we need to prevent unethical actions. In some cases the code gets violated. In the following essay I will explain what code of ethics is and why do we need it. Main points of my essay will be: - What is code of ethics? - Why do public relations practitioners need code of ethics? - Case study - How to prevent violation of PR code of ethics? Definition of ethics normally determines the nature of what should be
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1. Which one‚ genetics (nature) or the environment (nurture)‚ do you think plays a larger role in the development of who you are? Please provide me with what percentage you think each contributes‚ for example‚ 50% genetics/50% environment. I personally feel like most of the habits you develop are from the environment (nurture). I would say it’s about 70% nurture and 30% nature. I believe that most of the habits people pick up are because they have seen it done by someone else. Now I do know of
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I. Executive Summary Bully Block Campaign: De La Salle Lipa is dedicated to create a safe environment that every lasallian student is entitled to‚ De La Salle Lipa supports a prevention and early intervention approach in relation to bullying The awareness that bullying is unacceptable at this school and that if it is notified‚ the school will deal with it in accordance with the Conceptual‚ Strategic‚ Responsibility and Procedural arms of its Anti-Bullying Plan. We recognize that the
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Iranian Revolution 1979‚ often referred as the Islamic Revolution gives an impression of a religious movement against a non-religious regime‚ especially for having a religion mentioned in its name‚ “Islam” in the “Islamic Revolution”. How correctly does this statement describe the Iranian Revolution? How do we define religious movement and non-religious regime? I would define “religious movement” as the movement or revolution by a religious group to defend their beliefs which were challenged by the
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The History of Public Relations The act of public relations dates back to 52 B.C.E. in ancient Rome and continues on today all around the world. Public relations is defined as the controlling factor that searches to form and maintain relationships between organizations‚ profit or non-profit and the public that are beneficial for both parties (Bates). The age of public relations as a profession evolved in the 20th Century‚ mainly in the United States‚ but its foundation can
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Licensing and The Public Relations Professional: (Will They Ever Be Card Carrying Members?) PR’s Pioneers The public relations field has the opportunity to connect its past and present to garner a powerful future‚ by making the PR profession a licensed one. Since the time of such PR pioneers like Edward Bernays (1891 - 1995)‚ argued to be the "father of public relations" and Ivy Lee (1877 1934) also argued to be the "father of public relations‚ PR practitioners have desperately
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William Shakespeare’s play‚ The Tragedy of Julius Caesar‚ is mainly based on the assassination of Julius Caesar. The character who was in charge of the assassination was‚ ironically‚ Marcus Brutus‚ a servant and close friend to Julius Caesar. But what would cause a person to kill a close friend? After examining Brutus’ relationship to Caesar‚ his involvement in the conspiracy‚ and his importance to the plot‚ the truth can be revealed. <br><br>Marcus Brutus‚ a servant and close friend to Caesar‚ has
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