Public Relation Plan

Only available on StudyMode
  • Topic: De La Salle Philippines, De La Salle Lipa, Bullying
  • Pages : 11 (2668 words )
  • Download(s) : 326
  • Published : June 1, 2013
Open Document
Text Preview
I. Executive Summary

Bully Block Campaign: De La Salle Lipa is dedicated to create a safe environment that every lasallian student is entitled to, De La Salle Lipa supports a prevention and early intervention approach in relation to bullying The awareness that bullying is unacceptable at this school and that if it is notified, the school will deal with it in accordance with the Conceptual, Strategic, Responsibility and Procedural arms of its Anti-Bullying Plan. We recognize that the best outcomes are achieved by school communities working together to help prevent the issue of bullying to occur. Our school has collaborated with staff, students and the parent community to develop protection, prevention, early intervention and response strategies for bullying.

II. General Background

De La Salle Lipa or DLSL is a Lasallian educational institution located in Lipa City,Batangas, Philippines. It is the latest of the third generation of La Salle schools founded by the De La Salle Brothers in the country

a. Corporate Structure

Legal Status- De La Salle Philippines, which was formed to see to it that the operation of De La Salle schools are in line with the mission of the De La Salle Brothers in the Philippines. And In May 2007, in keeping with the standards set by De La Salle Philippines, the Executive Vice-President became known as the Chancellor, while the two Vice-Presidents became known as Vice-Chancellors. While in school year 2006-2007, Pajarillo was president of three De La Salle schools (Lipa, Dasmariñas and the Health Sciences Institute also in Dasmarinas, Cavite), in 2007 he was President solely of De La Salle Lipa

1. Directotaire

Executive Level
|President/Chancellor |Br. Joaquin S. Martinez, FSC, D. Min. | |Vice Chancellor for Academics & Research |Dr. Alice Botardo | |Vice Chancellor for Administration |Br. Antonio Servando FSC | |Vice Chancellor for Mission |Ms. Violeta Ramirez |

2. Ownership

The network administration is composed of a National Mission Council (NMC) which includes eight De La Salle Brothers including the Brother Visitor and seven Lasallian Partners elected by corporate members; DLSP Corporate Members which includes all incumbent trustees of the District Schools as well as the Lasallian Educational Corporations; and the DLSP President which acts as the Chief Mission Officer and Chief Executive Officer of the National Mission Council.

b. Line of Business

1. Products

De La Salle Lipa or DLSL is a Lasallian educational institution located in Lipa City,Batangas, Philippines. It is the latest of the third generation of La Salle schools founded by the De La Salle Brothers in the country. There are 2 educational divisions at De La Salle Lipa

Basic Education division: The Intergraded School

Higher Education Division: College

III. Marketing Goals

The Public Relation Campaign: Bully Block is intended for students, administrators and teachers of De La Salle Lipa as an introduction to the commonness and propositions of adolescent bullying on school campuses. De La Salle Lipa does not tolerate bullying and is dedicated to create a safer environment for its students and to create good peer relation instead. , The duty of the bully block campaign will be utilized as a part of school’s agenda to eliminate the issue of bullying. Bullying prevention campaign targets the bully as well as those being harassed. If a person recognizes that his behavior is threatening and sees that...
tracking img