A Comprehensive Project Report On
IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In
N R INSTITUTE OF BUSINESS MANAGEMENT
Submitted to: Prof. Dr.SHERIFF MEMON
Submitted by: BHOOMI PARMAR(117350592100) ASHA VERMA(117350592
Part 1: Defining Marketing and the Marketing Process (Chapters 1–2) Part 2: Understanding the Marketplace and Consumers (Chapters 3–6) Part 3: Designing a Customer-Driven Strategy and Mix (Chapters 7–17) Part 4: Extending Marketing (Chapters 18–20)
E th i ca l a n d R E s po n s i b lE Foo d a n d b E v E R ag E M a R k E ti n g to c h i ld R E n a n d a d o lE scE nt s
By Jerome D. Williams, PhD, Professor, Rutgers Business School-Newark and New Brunswick and Minette E. Drumwright, PhD, Associate Professor, University of Texas at Austin
Essentials of Marketing
Marketing Planning: principles in practice
We work with leading authors to develop the strongest educational materials in marketing, bringing cutting-edge thinking and best learning practice to a global market. Under a range of well-known imprints, including Fin
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Second edition Tony Hines and Margaret Bruce
AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEW YORK • OXFORD PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO
Syllabus Module I Introduction to services: What are services, Why service marketing, Difference in goods and service in marketing, Myths about services, Concept of service marketing triangle, Service marketing mix, GAP models of service quality Module II Consumer
In this issue:
and overcome the 10 most
glaring marketing deficiencies that keep companies
from succeeding in the
high marketing productivity
and profitability by segmenting your market, choosing
the best segments, and
Strategic Marketing : (Marketing: an introduction & Kothler)
Definitions of Marketing: metti le slide
Definition of Marketing –AMA 2004
“Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and...
Targeting, and Positioning
C O M P E T E N C Y
O B J E C T I V E S
F O R
M A S T E R Y
1. Identify the role of market segmentation in developing a marketing strategy.
2. Identify criteria for market segmentation.
3. Identify common types of...
PART 1 – Chapter 1
Defining Marketing for 21st Century
The importance of marketing
The first decade of the 21st century challenged firms to prosper financially and even survive in the face of an unforgiving economic environment. Marketing is playing a key role...
MARKETING STRATEGY OF BPBL
1 Problem and the Plan
Berger Paints Bangladesh Limited is the market leader of the paint industry in Bangladesh. The company has been successfully maintaining its position by developing the quality of the products, adding new features to...
1.1.1 WHAT IS MARKETING?
A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Many people thing of marketing only as selling and advertising. However, selling and advertising is...