Mcdonalds Marketing Mix

Only available on StudyMode
  • Download(s) : 91
  • Published : June 15, 2011
Open Document
Text Preview
The Cyprus Journal of Sciences
The Journal of Americanos College Editor
Charalambos Louca Americanos College Joseph S. Joseph, University of Cyprus, Cyprus Kalliope Agapiou-Josephides, University of Cyprus, Cyprus Krassimira Ilieva, Bulgarian Academy of Sciences, Sofia, Bulgaria Leonidas A. Phylactou, Cyprus Institute of Neurology & Genetics, Cyprus Marianna Sigala, University of the Aegean, Greece Mary Koutselini-Ioannidou, University of Cyprus, Cyprus Mary Vaxevanidou, Patras Greek Open University, Patras, Greece Paul Verweel, University of Utrecht, the Netherlands Povey Ghislaine, University of Wolverhampton, Wolverhampton, UK Savvas Katsikides, University of Cyprus, Cyprus Sean W. Cleary, York University, Toronto, Ontario, Canada Sergey Belousov, Bulgarian Academy of Sciences, Sofia, Bulgaria Sofiane Aboura, Essec Business School, France Suzanne Gatt, University of Malta, Malta Tasos Anastasiades, Former Director of the Ministry of Finance, Cyprus Vasiliki Vrana, Technological Educational Institute of Serres, Serres, Greece Vasilios Grammatikopoulos, University of Thessaly-TEFAA, Trikala, Greece

Co-Editors
Christina Frangou Raghava Rao Gundala Americanos College

Editorial Board
Andreas Andreou, University of Cyprus, Cyprus Andros Gregoriou, Brunel University, Uxbridge, Middlesex, UK Andreas A. Jobst, London School of Economics, London, UK Andreas Kapardis, University of Cyprus, Cyprus Anton Anthonissen, University of Utrecht, the Netherlands Arie De Ruijter, Tilburg University, the Netherlands Athanasios Laios, Democritus University of Thrace, Greece Biser Petrov, Bulgarian Academy of Sciences, Sofia, Bulgaria Caroline Ann Wiscombe, University of Wolverhampton, Wolverhampton, UK Charles M. Beach, Queen’s University, Kingston, Ontario, Canada Constantinos-Vasilios Priporas, Athens Graduate School of Man., Thessaloniki, Greece Costas Zafiropoulos, Technological Educational Institute of Serres, Serres, Greece David Cooper, University of Salford, Salford, UK David Songhurst, Wolverhampton Business School, Wolverhampton, UK Demetris Vrontis, Intercollege, Cyprus Eleni Berki, University of Jyväskylä, Finland Evangelos Charos, Merrimack College, North Andover, USA Graham Orange, Leeds Metropolitan University, Leeds, UK Irene Sciriha, University of Malta, Malta Jan Katherine Bamford, London Metropolitan University, London, UK

Assistants to Editors
Maria Anastasiadou Maria Botonaki Mariangela Pishili Stalo Papadopoulou Americanos College

The Cyprus Journal of Sciences 2006 Vol. 4

CONTENTS Editorial Board From the Editor Notes for Contributors Articles Humanities and Social Sciences Success Factors for Distance Education Courses Areti Valasidou Students’ Attitudes about Educational Service Quality Costas Zafiropoulos International Postgraduate Students in London: Some Features of their Expectations and Experience Jan Katherine Bamford, Gary Pheiffer, Inge Weber-Newth and Tim Marr Pure and Applied Sciences Future Advanced light Sources and Laser-Induced Processes in the Femtosecond Regime Spyros I. Themelis Large Deviations for the Empirical Independent but not Identical Distributed Random Variables Yiwen Jiang and Jinming Huang GLS-GIS Applied to Workforce Scheduling Problem Issam A.R. Moghrabi Renewable Energy Sources: An Overview of the Legislative Framework and Practice Adopted in Cyprus Following European Union Strategies and Directives Nicholas Christofides 39 1 Inside Front Cover iii Inside Back Cover

13

25

55

69

79

i

The Cyprus Journal of Sciences 2006 Vol. 4

Economics, Management, Tourism and Information Technologies Analyzing the Demand in the Information and Communications Technologies Sector: The Case of Greece Vassilis Kostoglou and Costas Zafiropoulos Ethnic Diversity in Organised Sport: Development of Social Capital by Dutch Immigrants Paul Verweel and Anton Anthonissen Integration of Marketing and R&D in High-Tech Enterprises: Concept – Significance – Barriers Thomas...
tracking img