Executive Summary Southwest Airlines has been a strong growth company over the last 35 years. Using its low-cost‚ passenger friendly‚ point-to-point operational strategy‚ Southwest has been able to sustain considerable growth year after year and remain profitable for 33 straight years. While Southwest has gained market share in recent years‚ legacy carriers have struggled due to depressed market conditions. The entire airline industry has endured expensive labor contracts‚ soaring energy costs and
Premium Southwest Airlines
1) How does this company make money even when other airlines don’t? What are the most important contributors to its financial success? ANS: - Southwest airlines founded specially to create intrastate between Dallas and Texas and their main agenda is to provide services at low cost as compared to other airlines. Even it’s very competitive to achieve this goal but southwest succeeded by keeping operations simple and consistent‚ cost saving strategy and meet customer expectation(on-time) at low cost
Premium Southwest Airlines Airline Low-cost carrier
Southwest Airlines‚ yang mulai sebagai maskapai kecil Texas pada tahun 1971‚ telah tumbuh menjadi salah satu maskapai penerbangan terbesar di Amerika Serikat pada tahun 2004. Selama lebih dari tiga decade‚ keuntungan kompetitif Southwest berasal dari model bisnis yang unik dan dibarengi dengan gaya manajemen yang tidak ortodoks‚ terutama mantan CEO Herb Kelleher. Metode negosiasi yang tidak biasa ini adalah alasan utama untuk rekor keuntungan selama 31 tahun berturut-turut. Sejarah Rollin
Premium
Case #20 – Southwest Airlines Company History 1966 Rollin King approached Herb Kelleher’s law office with plan to start low-cost/lowfare airline Ran into legal problems‚ rival airlines in Texas did everything they could to block new airline Herb Kelleher was determined to start up airline 1971 – Lamar Muse Southwest CEO‚ background in industry to get it up and starting Raised $7 million in capital and private investors to purchase planes and equipment Flights started between Dallas
Premium Southwest Airlines Airline Low-cost carrier
Labor Unions: Aging Dinosaur or Sleeping Giant? The Labor Movement and Unionism Background and Brief History Higher wages! Shorter workdays! Better working conditions! These famous words echoed throughout the United States beginning in ô1790 with the skilled craftsmenö (Dessler‚ 1997‚ p. 544). For the last two-hundred years‚ workers of all trades have been fighting for their rights and ôseeking methods of improving their living standards‚ working conditions‚ and job securityö (Boone‚ 1996
Premium Trade union
Southwest Airlines 2002: An Industry Under Siege Case Study “Discussion Format” MGMT 5113 Team 7 Dag Yemenu Sachin Gupta Michelle May Shaun Evans November 22nd 2003 Problem Overview Southwest Airlines has employed unique operational strategies‚ incorporating industry revolutionizing methodologies‚ while developing and sustaining a strong corporate culture that has allowed Southwest Airlines to be profitable for a phenomenal 30 straight years and capture the Airline Industry
Premium Southwest Airlines Airline
discussing airlines‚ one small but powerful name stands out; Southwest Airlines. This airline positions itself as different for a number of reasons. The most logical is that they are the only short haul‚ low-fare‚ high-frequency‚ point to point carrier in America. The airline flies to fifty eight cities in thirty states and they offer numerous flights to the same cities each day. This makes them very convenient for travelers. Southwest Airlines also values their employees very much. The airline prides
Premium Southwest Airlines Airline ATA Airlines
Southwest Airlines Case Study 1. Company Overview Southwest airlines began in 1967 as a low-cost‚ low-fare‚ customer-friendly air service shuttling passengers between San Antonio‚ Dallas and Houston‚ Texas. Founded by Rollin King and Herb Kelleher‚ Southwest moved from a small commuter transport of 18 round trip flights within Texas to a bustling market share leader providing more domestic flights than any other airline within the industry. Within two years of its first flight the airline
Premium Southwest Airlines Airline Low-cost carrier
In “Diversity Challenges-What Would You Do?” (Learning Communications‚ 2009)‚ an organization interviewed prospective employee Felix. While Felix immediately hit it off with the human resources associate‚ it soon became apparent that he was not accustomed to the level of diversity in the organization. His overt shock and multicultural leadership in addition to his nonverbal response to various other diversity characteristics present in the workforce indicated that Felix had an issue with working
Premium Employment Discrimination Sociology
Southwest Airlines has been known for is inexpensive flights and upbeat‚ jokester employees since 1971. In 1980‚ Southwest adopted its mission statement as‚ “A dedication of customer service delivered with ‘a sense of warmth‚ friendliness‚ individual price and company spirit”. (Anonymous‚ 2005‚ p. 16). In 1997‚ Southwest Airlines celebrated its 25th anniversary. “The celebration centered around ten philosophical principles‚ such as ‘under promise but over deliver’ and ‘take competition seriously
Premium Southwest Airlines Airline ATA Airlines