company tradition by charging only for hardware and give the PESA software tool away for free. As can be seen in Exhibit 2‚ there is a noticeable difference between basic servers running with and without the PESA software. This difference would cater directly to those customers in the file-sharing application and web-server segments of the market. Currently‚ as the Tronn would be competing directly with the rival company’s Zink server‚ which is priced at $1‚700 as opposed to the Tronn’s $2‚000
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Atlantic Computer: Case Study Strategic Management Mitchell D. Upchurch Dr. Johnny Eluka July 19‚ 2011 Amidst an emerging U.S. marketplace opportunity‚ Atlantic Computers tasked the newly appointed product manager‚ Jason Jowers‚ with marketing and selling the company’s new product‚ the Atlantic Bundle. A server‚ software combination‚ the Atlantic Bundle would offer performance up to four times faster than the competitions standard speed‚ all within one machine. External Analysis: Externally
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Atlantic Computer is a large manufacturer for servers and other technology products. They have seen great success in the last 30 years since they have been competing in the market. While they have previously dominated the high-end server market‚ they are looking to expand to an emerging market‚ the basic server market. In order to do so‚ they have developed Tronn along with the Performance Enhancing Server Accelerator‚ otherwise known as PESA. Because Atlantic is penetrating new market segment than
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1. What price should Jowers charge DayTraderJournal.com for the Atlantic Bundle (i.e.‚ Tronn servers + PESA software tool)? Be sure to evaluate status-quo pricing‚ competition-based pricing‚ cost-plus pricing‚ and value-in-use pricing. Based on an evaluation of the four pricing options—status-quo‚ competition-based‚ cost-plus and value-in-use—we recommend that Jowers charge DayTraderJournal.com a price of $2934.00 for the Atlantic Bundle. In order to provide the sales team with the most flexibility
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Atlantic Computer: A Bundle of Pricing Options * SK50911 양지호 오명은 박종도 윤원영 Summary Atlantic computer’s most important goal is to increase profitability by selling ‘Tronn with PESA’ packages to consumers who want to operate web sites or share files. Among 4 price alternatives suggested in the case‚ the price based on value-in-use pricing analysis will be charged for ‘Tronn with PESA’ package. To achieve this goal‚ the company should overcome some impediments; one is that consumers are
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Thanks are extended to Peter Mwaura of the CBK‚ David Ferrand and Caroline Pulver of FSD‚ and to Carol Matiko and Moses Odhiambo of Steadman‚ and to seminar participants at MIT Sloan and Safaricom. 2 wgj@georgetown.edu 3 tavneet@mit.edu 1 I. Introduction Mobile phone technology has reduced communication costs in many parts of the developing world from prohibitive levels to amounts that are‚ in comparison‚ virtually trivial. Nowhere has this transformation been as acute as in sub‐Saharan Africa
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Paper 4 What should schools provide? Schools should provide better after school programs. After school programs exist to improve grades and performance level. A program for after school children promotes a safe environment that will keep kids out of trouble. Families who enroll a child in after school programs benefit in many ways. Improving the way after school programs operate can improve the child mentally‚ emotionally‚ and physically. The importance of a math and reading after school program
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Protection Act (COPA) Exemplifies the protective approach Eg.companies verify viewer’s age before showing online material that is deemed How Spamming Works: How Censorship Works: Case Study 1: Censorship Google Rethinks China E-Commerce In an attempt to capture the global eCommerce market‚ Google introduced a Chinese version of Google.com in 2000. Around the same time‚ the Chinese government was developing an Internet infrastructure that let them control the flow of information
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Introduction Atlantic Computer developed a product‚ the “Atlantic Bundle”‚ to meet an emerging basic server market. The Atlantic Bundle is a Tronn server coupled with the Performance Enhancing Server Accelerator software tool “PESA”. Atlantic Computer must decide on the pricing strategy. Situational Analysis The external analysis is as follows: • Customers: The first customer identified has a primary need to host websites‚ “Web Server” customer. The second customer identified has a primary
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number of E-procurement tools that could be distinguished in the marketplace (de Boer et al.‚ 2001). Some of them are already well developed and highly accepted in the marketplace; nonetheless‚ there are numerous E-procurement tools that are immature and require further development (Wang‚ 2006). For the purpose for this paper‚ we aim to focus on the E-procurement tools that are widely accepted in the government and private sectors. The four most common E-procurement tools being used consist of E-Sourcing
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