International Business Strategy IB 3680 (2014) Assignments (15 CAT – please see additional assignment pages 2-3) Assignment 1: Final length 1500 words (40% of module assessment) Please note this assessment is for the 12-CAT version of this module. Assignment 1 is completed in two halves. Each optional question comprises two distinct components‚ the first half completed in Phase 1 (750 words)‚ and the second in Phase 2 (total combined length 1500 words). Phase 1 Students are to complete
Premium Globalization Multinational corporation
Standardization versus Adaptation in International Marketing Introduction The most challenging decision that a company may face in internationalization is the degree of standardization or adaptation in its operations. The question of standardization or adaptation affects all avenues of a business’ operations‚ such as R&D‚ finance‚ production‚ organizational structure‚ procurement‚ and the marketing mix. Whether a company chooses to standardize or adapt its operations depends on its attitudes
Premium Marketing
exploiting experience curve effects‚ and by transferring valuable skills between their global networks of subsidiaries. In another word‚ the strategies which increase profitability may also expand a firm’s business and thus enable it to attain a higher rate of profit growth (Hill‚ 2009). When a company plan to compete in the international environment there are two crucial factors affect the firm’s choice of strategy which are strength of pressures for cost reductions versus those for local responsiveness
Premium Mass media Cost Organizational structure
examples of localization The Mainland China and Macau excursion has brought light onto specific examples of localization practiced by international entities. International products that are tailored to meet the needs of the locale and its culture foster a synergistic understanding to the targeted demographic as well as to the company. More planning‚ research‚ and production costs are incurred when localization is practiced. However‚ the achievements that can be made with localization stress the
Premium Hong Kong China Sweatshop
International diversification is a strategy which a firm expands the sales of its goods or services across the borders of global regions and countries into different geographic location or markets. An international strategy is a strategy through which the firm sells its goods or services outside its domestic market. An international strategy results in international diversification. Firms pursue an international strategy to seek new opportunities to create value in international markets. The primary
Premium International trade Strategic management Subsidiary
Global markets engage in an array of arenas. For Molex the challenges do not fall short. There are many advantages and disadvantages which include‚ but are not limited to: culture‚ government‚ taxes‚ lifestyle management‚ and costs. In the following paragraphs this manufacturer of electronics will be examined to review its global operations. Legality‚ culture‚ and ethics are a high priority for its success of being in the market for over 70 years. Today it holds presence in 21 countries employing
Premium International trade Management Company
Summarize the standardization/customization debate in global marketing * Identify factors which promote standardization * Identify factors which promote customization * To what extent are consumers buying habits converging? * Illustrate your answer with examples of markets and brands based on your own research * Give full citation of sources in Harvard format ____________________________________________________________ _____________________ Standardization: Achieving
Premium Marketing
Why do transnational companies choose a multinational work force? Justify your response with advantages and disadvantages of using expatriates. A transnational company is one that spreads out their operations in many countries‚ sustaining to higher levels of local responsiveness than would likely be received by a multinational company which identifies itself with one national home and then maintains foreign subsidiaries. A multinational work force is one that is brought together by employees comprised
Free Globalization Corporation Culture
Running head: MOLEX CASE STUDY Molex Case Study Global Business Strategies Molex Case Study Molex Molex is a global 1.84 billion dollar company that manufactures electronic components; the company is based in Chicago and is the world’s second largest manufacturer of electronic components. Although the company started as a local company‚ the vision of Molex was much greater. Molex now generates about 61 percent of its business from out side of the United States. Molex has stayed true to
Premium Globalization United States
Molex Case Study Shaquea K. King MGT/448 Global Business Strategies University of Phoenix Donald Joseph~Facilatitor March 24‚ 2010 The legal‚ cultural‚ and ethical challenge that confronts the global business presented with Molex is that of the HRM (Human Resources Management). Molex legal issues and concerns where making sure that all the legal polices and systems were covered because they were interacting globally and different countries abided by different rules and regulations
Premium Globalization Human resource management