MASTER OF SCIENCE IN INTEGRATED MARKETING ------------------------------------------------- New York University ------------------------------------------------- School of Continuing and Professional Studies SYLLABUS INTEGRATED MARKETING Master of Science in Integrated Marketing Program INTG1-GC 1000.001 Spring 2013 3 credits Professor: Paul Kulavis E-mail: ppk3@nyu.edu Office hours: By appointment Course schedule: Monday January 28‚ – May 13‚ 2013 (No classes
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CHAPTER 14 INTEGRATED MARKETING COMMUNICATIONS: PERSONAL SELLING AND DIRECT MARKETING MULTIPLE CHOICE QUESTIONS 1. __________________ is quoted as saying that “everyone lives by selling something.” a. Bill Gates b. Robert Louis Stevenson c. Arthur Miller d. Henry Ford Answer: (b) Difficulty: (2) Page: 513 2. All of the following were characterizations of salespeople brought about by Arthur Miller’s Death of Salesman and Meredith Wilson’s
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Makeup by Jana Jana Kutak Makeup by Jana IMC – January 2013 MKTG410 Advertising and Public Relations Professor Eric Freeman Table of Contents Executive Summary3 Introduction3-5 Integrated Marketing Campaign5-6 Advertising and Marketing Campaign6-9 Direct Marketing Campaign9-10 Internet Marketing Campaign11-13 Sales Promotion13-14 Public Relations Campaign15 Conclusion16 Makeup by Jana EXECUTIVE SUMMARY Makeup by Jana is in the process of running a one year campaign to really
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0 Executive Summary An integrated marketing communications audit was performed on Dell Inc. The audit determined that Dell Inc. had successfully moved away from the mass media approach to marketing through the implementation of a direct marketing to the consumer strategy. The audit determined further that Dell Inc. could improve its marketing effort by building on the successful direct marketing to consumer program to develop and Integrated Marketing Communications Plan. The elements of such
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Small-sided Games ABSTRACT Physical Education teachers have a responsibility to create learning environments that facilitate for the motivational and skill acquisition needs of their students. In this paper‚ we begin to explore the impact an approach drawn from Non-linear Pedagogy would have in overcoming the key challenge teachers face in the development of programs that support relatedness. Research conducted for this paper is based upon the comparison of small-sided and traditional games of
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What is communication? According to the dictionary‚ what is communication is defined as “…a process by which information is exchanged between individuals through a common system of symbols‚ signs‚ or behavior…” Basic communication theory posits four basic components for the successful completion of transmitting information (in a human context); the sender (or encoder)‚ the message‚ the medium by which the message/information is sent (e.g.‚ written‚ oral‚ audio‚ visual)‚ and the receiver or target
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A Project Report on “Developing a Marketing Strategy‚ leading a Corporate Social Responsibility project and Business Expansion for Equinox Labs”. ITM BUSINESS SCHOOL SUBMITED TO: - SUBMITTED BY:- Dr. Veni Nair‚ Aditya Gumma‚ PROJECT GUIDE. PGDM – 2358 EXTERNAL
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You are the Communication Manager for Target Canada. You have been tasked with developing an integrated marketing communications campaign for the launch of the company in Canada. How will you do it? ASSIGNMENT #4 BY: 1. Prepare a communication plan that clearly explains your objectives (business and communication) and the communication strategy (target audience and key message) you will use. 2. Identify and explain what media (TV‚ online‚ print etc.) you would use to promote
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Executive Summary The following project is a scoping study which aims to establish the feasibility of the production of NIKE LOAFERS through an Integrated Marketing Communication Plan (IMC) this is to be accomplished through Specific analysis of relevant in subject area use of quantitative and qualitative research key to completing through in depth analysis. Firstly this scoping will aim to conduct will a market review looking at investigating areas such market share as well factors affecting
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developing Marina Bay into an integrated resort. The IR at Marina Bay is envisaged to be a large-scale iconic lifestyle product that will enhance Singapore’s reputation as a premium‚ “must-visit” destination for leisure and business visitors‚ and sharpen Singapore’s competitiveness. It is also envisioned to be a modern‚ architecturally distinctive‚ urban and well-integrated development which is appropriate to its prime downtown location and which can differentiate itself from IRs in other global cities
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