Marketing Plan for Microsoft Xbox in Gaming Console Market in India Group 10: Ankur Chaudhary (1211326) Gaurav Parashar (1211340) Nikhil Wasnik (1211398) Shanthosh P (1211381) Saakshi Mahajan (1211378) Backdrop: The current gaming console market in India is around INR 900 crores . The most prominent players in this industry comprise of Sony (PS Series)‚ Nintendo (Wii Series) and Microsoft (XBOX Series). The market share of Xbox in India is 23% by sales‚ compared to
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Flextronics Case Summary Flextronics International case study discusses the challenges that the CEO‚ Michael Marks‚ faces in a global economy where the technology industry keeps changing at a rapid pace. Flextronics is trying to discover a new identity and not just manufacture a product for customers‚ but design and sell a phone to potential customers. Flextronics went from taking the designs from companies and building them‚ to developing their own designs. Marks needed to decide if creating
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Evolution of the Xbox Supply Chain In July 1999‚ Microsoft announced its expansion to invade the gaming hardware market aiming to provide a console that would enable the gamers to push their skills and competency to new limits. This new console‚ Xbox‚ is much beyond what was then offered by fearsome competitors like Sony and Nintendo. Two years later‚ Microsoft had to work its supply chain to line up and deliver large volumes of high quality products to the consumer market in time for the 2001
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focus is switching from having a national footprint to the ability to provide value-added services. Operations need 2.5G or 3G technologies and this transition requires a major capital investment. Other players like Tata and reliance had competitive advantage of having strong capital resources over other operators. 6. Focusing on core
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upgrading in global production networks New strategies of industrial organization: outsourcing and consolidation in the mobile telecom sector in India 1 Ambedkar University‚ Delhi‚ India Email: sumangala@aud.ac.in Sumangala Damodaran1 May 2013 Capturing the Gains 2013 Working Paper 32 ISBN : 978-1-909336-87-2 Abstract The paper discusses the experience of the mobile telecom sector in India in terms of its business organization. There is a high level of outsourcing of activities
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STRATEGIC OUTSOURCING AT BHARTI AIRTEL LIMITED Case summary by Aris Metin THE COMPANY: BHARTI AIRTEL LIMITED A family or close to family-run business (Sunil Mittal as Chairman) The first private telecommunications service provider in India to launch national and international long-distance service Founded by Mittal in 1995 (with $900 start-up capital) With mobile licenses for 15 (out of 23) total circles and obtained fixed-line licenses to become the first Created to take advantage
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What are the major variables and the driving force behind legal outsourcing? Outsourcing begins with an understanding of your business’s core identity. If you understand your unique competitive advantage‚ you’re positioned to consider what work you’re doing that others could perform better. Essential areas of an organization are called core competencies. Microsoft Corporation’s core competencies‚ for example‚ are product design‚ product development and marketing. To the extent that Microsoft avoids
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Objective of outsourcing Improve quality and efficiency of health service delivery by creating conducive environment for health professionals just focus on clinical services Preconditions for outsourcing Outsourcing is possible if it ensures 1.Reduction in cost of providing the services 2.Quality improvement (of service provision) with the same level of cost 3.Reduces workload of hospital management body so that they focus on provision of clinical services Advantages of outsourcing food services
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What is more advantageous in house maintenance or outsource? What is the approach of Maintenance Managers world wide? 9 days ago * Close viewer * Like * Comment * Follow * Flag * Flag as Promotion * Flag as Job * Flag as Inappropriate * More * Reply Privately Chad Powell‚ Dave DJ Tomlinson and 1 other like this You‚ Chad Powell‚ Dave DJ Tomlinson and 1 other like this 16 comments santosh kumarUnfollow Follow santosh kumar santosh kumar vishwakarma
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Analysis3 Market Research4 Marketing Objectives5 Marketing Plan Implementation and Monitoring5 Bibliography 6 xxxx6 Product overview: The xbox is one of the most incredible inventions that have reached the market place in the last decade. The xbox Console in a video gaming and multimedia platform brand designed and manufactured by Microsoft and the first model was launched in November 2001 in the USA. The product is more than just a gaming device that is viewed through a computer monitor
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