geographic regions for their Aquatred launch. The current distribution channels for Goodyear projects have been successful; therefore‚ there is no reason to change something that works. Especially with its high price and high quality‚ the Aquatred would not be successful in distribution through service stations‚ warehouse club‚ or mass merchandisers due to their low cost focus. Goodyear should analyze specific types of consumers who would be most likely to purchase the Aquatred tire and push sales
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image among quality and value conscious customers. Besides‚ this latter has a more intensive distribution and coverage‚ indeed‚ unlike Goodyear’s products; we can find Michelin’s tires in warehouse clubs’ and mass merchandisers. The Aquatred Tire: “The Aquatred” is the new innovative tire developed by Goodyear for passenger cars‚
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Jeff Dennis 10/17/10 Goodyear: Aquatred The year is 1992 and Goodyear is planning to release its new tire the Aquatred. The new tire is a premium tire which reroutes water away from the main tread making it have superior traction in wet conditions. With the launch of this tire coming up Goodyear has some challenges they need to figure out‚ where should they price the Aquatred? Which type of distribution model should they use? To figure this out we will first need to discuss the existing market
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GOODYEAR Aquatred Case Study How do consumers purchase tires? Tire consumers (at replacement market) will buy tire at two different occasions: when they need new tire immediately (emergency occasion)‚ and as a spare change in case of emergency (preventative occasion). It is dubbed a “grudge purchase” where consumers won’t have any choice but to buy tires in order to make sure that their car is able to run. The average time between purchases is 2.5 years but more than 50% of all consumers buy the
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Harvard Business School 9-500-039 Rev. November 9‚ 1999 D Goodyear: The Aquatred Launch (Condensed) O N In January 1992‚ Barry Robbins‚ Goodyear’s vice president of marketing for North American Tires‚ was contemplating the upcoming launch of the Aquatred‚ a new tire providing improved driving traction under wet conditions. The Aquatred would be positioned in the U.S. market as a replacement tire for passenger cars. Over recent years‚ the replacement tire market had matured and
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Case Analysis Goodyear: The Aquatred Launch March 31‚ 2014Problem Statement: In 1989 Goodyear started a project to develop a new and exciting replacement market tire that would provide improved driving traction under wet conditions. The company planning to launch the ‘Aquatred’ tire in early 1992 and management was upbeat and saw the Aquatred as a product to revitalize Goodyear. Goodyear planned to sell the Aquatred with a 60‚000-mile warranty with a 10% price premium. Management
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Goodyear’s Aquatred Case Goodyear‚ around the late 1980s was developing a tire that would set them apart from the competition. Unfortunately they were stuck in a time when replacing tires was not high on peoples list of pleasantries‚ which will be explained in greater detail. Goodyear developed what they called the Aquatred tire which was supposed to give greater traction during wet weather and a superior quality that would have the same traction after much use as some tires did when they were
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Executive Summary Contemplating the launch for the Aquatred‚ an innovative tire providing improved driving traction under wet driving conditions‚ Goodyear needs to finalize the specifics regarding their marketing plan and distribution structure. In a time when tire purchases are becoming more price sensitive and moving towards a market demanding low cost private labels‚ Goodyear needs to determine an efficient strategy that markets a premium priced tire to this price dependent consumer base.
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in making strategic decision for competitive advantages. IS can give information like which items to launch in which location by analysing data collected from different sources such that company can have advantage by using these information over their competitors. IS also can help business houses in conducting their business process differently than their competitors. The strategic role is also helpful for any planning involved in regards to the organisation because through strategic role the future
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First of all‚ the healthcare organization needs to face a few factors that might be able to affect the strategic as well as unique decision to the healthcare industry. To make it more clear‚ there are several components of the model in healthcare organization. The first one is the trigger which affecting the strategic alignment. On the other hand‚ there are three (3) triggers which are economic‚ political and legal triggers as well. As for economic triggers‚ it comes from the third-party payers
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