RATIONALE BEHIND M&A Motives There are two types of motives involved in merger and acquisition and these are Explicit and Implicit motives. Explicit Motives • Synergy: Synergy means that the merged firm will have a greater value than the sum of its parts as a result of enhanced revenues and the cost base. • Economies of Scale: Economic of scale refer to the reduction in unit cost achieved by producing a large volume of a product. Horizontal mergers aim at achieving economies of scale. This
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BrandSense Building Brands with Sensory Experiences ™ ©2001 Harvest Consulting Group‚ LLC Harvest Consulting Group‚ LLC BrandSense™ Table of Contents Table of Contents BrandSense™ Introduction A Time for the Senses Recognition and Perception The Sense Connection The Case for Smell Putting the Senses Together BrandSense™ Cases Giving Your Brand Some BrandSense™ Quantitative Analysis: BrandSense Audit™‚ SensePlan™ Conclusion Sources Contact Us 01 02 03 04 05 08 09 11 12 13 14 15
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Discuss the rationale behind the WS and PS curves (12 marks) Keynesian macroeconomics assumes that markets are imperfect and this as the result of lack of competition. The implication of imperfect market is that agents are no longer price takers as in perfect markets‚ but become price setters. In product markets the firms are price setters considering the elasticity of demand which is partly dependant on competition. In the labour market‚ workers are the wage setters. Through collective bargaining
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species. This happens with minute changes that do not create new species. Almost like a better improved species. Unlike microevolution‚ macroevolution creates hole new species all together. Experiments can only really test microevolution because of the time limit. If macroevolution is almost impossible observed because of the time it takes. New genes are not required for macroevolution as long as such evolution is limited to closely related species‚ an example would be lions and tigers. In this instance
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English 1010 L-25 Does Legalizing Marijuana Really Make Sense? Should marijuana be sold freely and made available to everyone? To me it makes somewhat sense. There are several beneficial effects as well as there are some very not as much. The debate over the legalization is very heated here in the United States. Marijuana is legal in some states for medical purposes only and others have not quite been convinced of the cannabis. Our newly re-elected president‚ Barack Obama‚ says he is
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Did slavery make sense economically? Slavery has always been a controversial issue within the United States. Whether one considers its involvement with the Civil War or its obvious racial subjugation‚ slavery is thought to have been one of the most debilitating elements of American history. Slave labor‚ which profoundly embedded itself within both Southern and Northern societies‚ provided a method of economy for those who relied heavily on agriculture‚ while others were more concerned with industrialization
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December 4th 2012 English Composition 101 The Man behind the Brand A Canadian native Dov Charney is a man who is so captivated by the American culture that he started his retail and wholesales company named American Apparel. His company is well known for its provocative and controversial advertising strategies. The sexually stimulating ads have been criticized‚ but have also been praised for their honesty and the fact that they do not airbrush their models in ads. His leadership skills‚ which
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Pitching a specific leader as a driver of change and to mobilise voters’ support is hardly a new political strategy. After all‚ the Bharatiya Janata Party (BJP) had projected L.K. Advani and Atal Bihari Vajpayee its prime ministerial candidates in the past (remember the Ab ki baari Atal Bihari slogan in 1996?). The Congress party’s projection of Indira Gandhi as the country’s tallest leader with its ’Indira lao desh bachao’ tagline in the 1970s is another such example. But the personal rhetoric had
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What makes the Samsung brand successful? Marketing has been defined by The Chartered Institute of Marketing (2001) as …“the management process responsible for identifying‚ anticipating‚ and satisfying customer requirements profitably”… This essay will focus on the technology sector and attempt to uncover what makes the Samsung brand successful. Using key marketing theories of branding concept‚ brand equity and brand positioning in a logical order it will critically evaluate these concepts in
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Brand Strategy 2A Prepared by: Carlene de Jongh 10-019490 and Phumelela Mtshali 11-028932 “From Integrated Marketing Communications (IMC) to Integrated Brand Contact Management (IBCM) A brand contact Plan for Egypt Tourism Brand Strategy 2A Prepared by: Carlene de Jongh 10-019490 and Phumelela Mtshali 11-028932 “From Integrated Marketing Communications (IMC) to Integrated Brand Contact Management (IBCM) A brand contact Plan for Egypt Tourism
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