1. What does it take to succeed in the global apparel industry? Is that different from what it takes a regional player to succeed? 2. What elements of Zara’s value chain help/hurt its ability to grow? Do you think Zara should grow 3. How would you advise Salgado to proceed on the issue of upgrading Zara’s POS systems? Intro - Inditex (Industria de Diseño Textil) of Spain‚ the owner of Zara and five other apparel retailing chains * Global Apparel Chain - Characterized as a prototypical
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Differentiate corporate-‚ business-‚ and functional-level strategies 8.2 * 3. LEARNING OBJECTIVES (continued) You should be able to (continued): Explain what competitive advantage is and why it’s important to organizations Describe the five competitive forces Identify the various competitive strategies 8.3 * 4. THE IMPORTANCE OF STRATEGIC MANAGEMENT What Is Strategic Management? A set of managerial decisions and actions that determines the long-run performance of an organization Purposes of Strategic
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1. Introduction: 1.1 Venture Overview: Campus Couture Inc. was conceived on the Western campus in the Fall of 2011‚ after listening to endless complaints from girls having ‘closets full of clothes and yet have nothing to wear for that special night out. We knew there had to be a solution‚ which led to the creation of Campus Couture. Campus Couture provides rental services of high-end apparel for the Western University and London community. Our company aims to provide access to students and young
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Problem Statement: In 2003‚ Zara’s CIO must decide whether to upgrade the retailer’s IT infrastructure and capabilities. At the time of the case‚ the company relies on an out-of-date operating system for its store terminals and has no full-time network in place across stores. Despite these limitations‚ however‚ Zara’s parent company‚ Inditex‚ has built an extraordinarily well-performing value chain that is by far the most responsive in the industry. Therefore the major problem to the company is to
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Chapter 3 in the text examines what might be termed the more ‘strategic’ aspects of supply network design. Chapter 13 (this chapter) treats some of the more operational issues. Yet‚ the boundary between what is strategic and what is operational in supply network/chain management is somewhat arbitrary. And although this case does not examine the very operational issues of how each of these companies’ supply chains operates‚ it does provide a starting point for a debate on what‚ in practice‚ the operational
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(1961) and Tzalikis and Fritzsche (1989) suggest that moral issues in marketing are particularly important as marketing is expected to identify‚ anticipate and satisfy customer requirements profitably‚ thus creating and sustaining the interface between consumer preferences and companies’ market aspirations” (Carrigan/Marinova/Szmigin‚ 2005‚ p. 481).” “Marketing ethics has developed in the context of business ethics that reflects the interests of various stakeholders in the exchange process. Baumhart
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ADVANTAGE *IN THE* FAST FASHION Fast fashion is a term used to describe clothing collections which are based on the most recent fashion trends presented at Fashion Week in both the spring and the autumn of every year. These trends are designed and manufactured quickly and cheaply to allow the mainstream consumer to take advantage of current clothing styles at a lower price. This chapter highlights the sources of competitive advantage that may exist inside the field of fast fashion‚ as shown in Figure
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Case Study Fast Fashion Step 1 After two decades of fast fashion popularity‚ retailers and consumers have come to realize one of its biggest issues‚ its impact on the environment. Can fast fashion and sustainability work together? Step 2 The affordability of Fast Fashion is one of the main reasons for its high demand. Lack of authenticity or Intellectual Property. Fast Fashion has forced retailers to desire low cost and flexibility
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apparel tended to grow less proportionately with increases in per capita income‚ so that its share of expenditures typically decreased as income increased. Significant local variation in customers’ attributes and preferences was an issue not only between regions but also within regions. ZARA’S BUSINESS MODEL We mainly analyzed Zara to recommend on Inditex’s strategy since it was the flagship of Inditex and the generator of a huge percentage of financial results by itself. Zara used needs-based positioning
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Fast Fashion Fast fashion is the second most polluting industry in the world due to the poor material and natural resources used for manufacturing inexpensive clothing. These industries produce the latest fashion trends for affordable prices that are ready to sell within weeks. Big fashion corporations—Forever 21‚ H&M‚ Zara—maintain low prices by seeking low-cost manufacturing methods in developing countries. While manufacturing creates new job opportunities in developing countries‚ jobs in these
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