Fast Fashion Versus Luxury Fashion

Topics: Business, Business ethics, Morality Pages: 2 (319 words) Published: February 4, 2013
Empty space for your thoughts. Have Fun and Keep me updated. Thanks. Shankar and Fitchett (2002: 502) reason that “the cycle of imagining ways to achieve satisfaction only to experience continued dissatisfaction is continually perpetuated.” Once a consumer has obtained the product he or she desired, a need for ‘new’ satisfying products will occur. I just want to read something about the one case study.

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Companies should exist to satisfy the needs of the society.
“Marketing ethics has developed in the context of business ethics that reflects the interests of various stakeholders in the exchange process. Baumhart (1961) and Tzalikis and Fritzsche (1989) suggest that moral issues in marketing are particularly important as marketing is expected to identify,

anticipate and satisfy customer requirements profitably, thus creating and sustaining the interface between consumer preferences and companies’ market aspirations” (Carrigan/Marinova/Szmigin, 2005, p. 481).”

“Marketing ethics has developed in the context of business ethics that reflects the interests of various stakeholders in the exchange process. Baumhart (1961) and Tzalikis and Fritzsche (1989) suggest that moral issues in marketing are particularly important as marketing is expected to identify, anticipate and satisfy customer requirements profitably, thus creating and sustaining the interface between consumer preferences and companies’ market aspirations” (Carrigan/Marinova/Szmigin, 2005, p. 481).”

“Marketing ethics has developed in the context of business ethics that reflects the interests of various stakeholders in the exchange process. Baumhart (1961) and Tzalikis and Fritzsche (1989) suggest that moral issues in marketing are particularly...
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