Strategic Channel Design
Erin Anderson • George S. Day • V. Kasturi Rangan
When choosing distributionchannels^ companies need to rely on design principles that are aligned with their overall competitive strategy and performance objectives.
ccelerating technological change, heightened marketplace...
advertising agency. Its organization and compensation methods.
What is Marketing?
* The American Marketing Association defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchange that satisfy the...
Levels of product 2
2.2. Packaging and warranty of product 3
2.3. Product life cycle 4
2.4. Development of new product 4
3.0. Efficient distributionchannels that can provide customer convenience 6
4.0. Pricing strategies that reflect objectives and market conditions of an organization 8
“We are striving to achieve noticeable improvements
for our customers and distribution systems. (…) The
various sales formats in all major markets will be
adapted to new customer requirements. (…) Every
day is a chance to improve our service and make it
Michael Diekmann, Chairman...
white males in Russia. The average income of the target market would be over $800,000 a year. The age demographic would generally be older white males between the ages of 40 and 60 with a high level of education. Customers who want to have the looks and acceleration of a sports car coupled with environment...
Chapter 7 – The Business Plan
What is Business Plan?
The business plan is a document that helps the small business owner determine what resources are needed to achieve the objectives of the firm, and provides a standard against which to evaluate results.
The business plan is sort of a business...
Nermin Eyuboglu, & Gloria P. Thomas
The Performance Implications of
Designing Multiple Channels to Fit
with Strategy and Environment
Applying a configuration-theoretic approach to study multiple channels, the authors hypothesize that multiplechannel systems make their greatest contributions to...
cultural diversity affect marketing?
A. By defining what is right and what is wrong in marketing
B. By requiring tailored marketing strategies
C. By creating a need for a new marketing technologies
D. By studying different cultural practices
2. What element should marketing managers consider when scanning...
importing our snowboards into the foreign country. Next we must consider channeldistribution. We are suggesting multiple distributionchannels so that we can reach different customer segments. The first is a selective-distributionchannel in which we partner with specialty retailers in ski resort towns throughout...
What are Channels of Distribution?
A supply chain consists of all parties and their supplied activities that help a marketer create and deliver products to the final customer. For marketers the distribution decision is primarily concerned with the supply chain’s front-end or channels of distribution...
incorporated in East Malaysia (Sabah & Sarawak), Brunei-Darussalam and the Republic of Indonesia established for the manufacturing, packaging, and trade-distribution of Gardenia Brand bakery ices and creamery products.
“S. E. Asia’s Gardenia breads and Creameries”
In 1969, Gardenia food industries production...
with strong brand loyalty are exceptions to this rule)
From the marketers' angle:
Low contribution margins
Extensive distribution networks
High stock turnover
Scope of FMCG:
Scope of FMCG Industry in India
Touted as one of the most diverse sectors in the market, the FMCG...
Who is the decision maker
Authority, Power, Stakeholders, Limitations, Priority
Decision/Problem – What is the main decision and problem at hand?
Most important issue; root problem
Goals and Objectives
Long term vs short...
B2B marketing is different from consumer marketing.
The most important areas of differences are: market structure, products, buyer behaviour, demand, distributionchannels, prices and communication. These differences affect marketing processes in a critical way.
B2B markets are more...
program of product, price, distribution and promotion (Kreutzer, 1988). The magnitude of differences in local physical, economic, social, political and cultural environments, are being invalidated by the globalization of markets. As a result, there may be no differencesbetween domestic and international...
comparable cost analysis of the alcoholic beverages sector at European level. As part of this study we obtained relevant information regarding direct and indirect employment generated by the relevant sectors and have been asked by The Brewers of Europe to include comments on this area within our report...