markets; (2) how functions are shared-split betweenchannel members; (3) what combination of push and pull strategy is appropriate for firms using indirectchannels; (4) when and how the Internet should be used as a sales-distributionchannel; (5) how coordination is achieved among distributors in...
o Definition of price
o Pricing strategies
o Examples of products and prices
o Pricing in comparison to competitors
o Pricing discrepancies
o Pricing methods
o Definition of Place
o Channels of distributionIndirect and direct
o Marketing channels
, manufacturer, distributor, wholesaler and retailer. Two types of distributionchannels exist: indirect and direct.
The indirectchannel is used by companies who do not sell their goods directly to consumers. Suppliers and manufacturers typically use indirectchannels because...
direct and indirectdistributionchannels. Companies considered to either sell
by themselves or to use some kind of distributionchannel, like for example a retailer.
When the Internet started as a distributionchannel many thought it was going to outper-
form the other distribution...
Vertical conflict is conflict between different levels of the channel.
Conventional distributionchannel is one or more independent producers, wholesalers, and retailers. Each wants to maximiaze their won profits. No control over others.
Vertical marketing system (VMS) is producers...
product or service available in the right quantities and locations when customers want them, using direct means, or using indirect means with intermediaries. (Willam D. Perreault)
It’s a movement of goods and services from source through a distributionchannel, right up to the final customer...
forms of channel strategy – direct involvement Own sales force, retail stores, etc. – indirect involvement Independent agents, distributors, wholesalers
Characteristics Impacting on Channel Design and Strategy I
• Customer characteristics – customer number, geographic distribution, income, shopping...
popularity with the growing interest in online shopping, greater efficiency of courier services and ease of online payment..
IndirectchannelIndirectchannels include one or more intermediaries in the route. Retailer channel includes retailers who stand between the producers and the customers .The...
Hard Skills- learn from a book of classes 70%
Soft Skills – learn from a feeling or sensing 30%
Done/ not done
Latin Border -
Outline of Alternative basic international marketing channelsIndirect Export
Direct export to foreign importer or buyer
5 forms of strategic...
(also based on regression analysis), a drop by 10% in 12 consumption would lead to a decrease in indirect employment of 9.60%. The differencebetween the impact on direct and indirect employment is explained by the different flexibility of the brewing sector and other related sectors to adjust their...
stores that require the use of an indirectchannel via wholesalers. Figure 2 offers a visual representation of direct versus indirectdistribution. Figure 2: Distribution Structure – Direct vs. Through Wholesaler (Indirect)
. Of course, we will have to meet the labeling requirements of the EU which includes using one of the recognized languages of the EU.
Germany’s distribution systems are similar to the US’s where shorter channels reflect a directchannel and longer channels reflect a indirectchannel. What is...
trends, consumer attitudes, marital status.
8. What is environmental scanning
Gathering information on external environment.
9. What is the differencebetweendirect and indirect competition?
Direct completion = Pepsi vs Coke
Indirect = Coffee shop vs tea shop
10. What is an example of a new...
producer himself or by an employee of the wholesaler.
The following methods of distribution can be found in B2B markets:
• Producer of goods or services – direct marketing – business customers
• Producer of goods or services – indirectdistribution – OEM, trader...
resources more efficiently, and because not everybody is interested in being “green”, this is the best idea. Tesla Motors would be best suited with a either a directdistributionchannel which cuts any “middle men” or intermediaries out, or an indirect with just one intermediary being a retailer...
* Typical applications
* Re-positioning an underperforming brand
* Introducing a new brand
* Need to see through the eyes of the customer
* Direct elicitation (Asking what a customer wants; surveys, L. scales, perceptual maps)
E. the Internet
26. (p. 12) What factors have created differences in the distribution systems in the major markets?
B. market size
C. the high population density in Europe, China, and India
D. different social and political...
indirect exports (CHANNEL) and standardization. The second variable involves the length of direct international distributionchannels (DIRECT).
For the first variable (CHANNEL), a survey response of "0" indicated direct selling abroad and a response of "1" indicated selling abroad through a domestic...
Purpose and Execution – The purpose of this paper is to describe the distributionchannel of textile industry in two difference countries, Vietnam and Pakistan. Mainly focus on the intermediaries and the services that this sector provides to the whole chain...
channels that targets consumers. According to Kotler & Armstrong (2011) companies have available various ways of forging distributionchannels, and depending on the number of intermediaries involved can choose between two types: direct and indirectdistribution. In directdistribution the channel has...