• Marks and Spencer
    markets; (2) how functions are shared-split between channel members; (3) what combination of push and pull strategy is appropriate for firms using indirect channels; (4) when and how the Internet should be used as a sales-distribution channel; (5) how coordination is achieved among distributors in...
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  • Diesel Marketing Mix
    Branding o Packaging Price o Definition of price o Pricing strategies o Examples of products and prices o Pricing in comparison to competitors o Pricing discrepancies o Pricing methods Place o Definition of Place o Channels of distribution Indirect and direct o Marketing channels o...
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  • Principle of Marketing Discuss
    , manufacturer, distributor, wholesaler and retailer. Two types of distribution channels exist: indirect and direct. Indirect Channel o The indirect channel is used by companies who do not sell their goods directly to consumers. Suppliers and manufacturers typically use indirect channels because...
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  • Comparison of Dell V/S Apple
    direct and indirect distribution channels. Companies considered to either sell by themselves or to use some kind of distribution channel, like for example a retailer. When the Internet started as a distribution channel many thought it was going to outper- form the other distribution...
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  • Marketing study notes
    dealers. Vertical conflict is conflict between different levels of the channel. Conventional distribution channel is one or more independent producers, wholesalers, and retailers. Each wants to maximiaze their won profits. No control over others. Vertical marketing system (VMS) is producers...
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  • The Theoretical Framework of Distribution System and Distribution Channel Management
    product or service available in the right quantities and locations when customers want them, using direct means, or using indirect means with intermediaries. (Willam D. Perreault) It’s a movement of goods and services from source through a distribution channel, right up to the final customer...
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  • Sfadgwhsbdvwqr
    forms of channel strategy – direct involvement Own sales force, retail stores, etc. – indirect involvement Independent agents, distributors, wholesalers Characteristics Impacting on Channel Design and Strategy I • Customer characteristics – customer number, geographic distribution, income, shopping...
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  • principles marketing
    popularity with the growing interest in online shopping, greater efficiency of courier services and ease of online payment.. Indirect channel Indirect channels include one or more intermediaries in the route. Retailer channel includes retailers who stand between the producers and the customers .The...
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  • Export marketing
    Hard Skills- learn from a book of classes 70% Soft Skills – learn from a feeling or sensing 30% Done/ not done Religion Latin Border - Outline of Alternative basic international marketing channels Indirect Export Direct export to foreign importer or buyer 5 forms of strategic...
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  • Taxing the Brewing Sector: a European Analysis of the Costs of Producing Beer and the Impact of Excise Duties
    (also based on regression analysis), a drop by 10% in 12 consumption would lead to a decrease in indirect employment of 9.60%. The difference between the impact on direct and indirect employment is explained by the different flexibility of the brewing sector and other related sectors to adjust their...
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  • Student Manual
    stores that require the use of an indirect channel via wholesalers. Figure 2 offers a visual representation of direct versus indirect distribution. Figure 2: Distribution Structure – Direct vs. Through Wholesaler (Indirect) Manufacturer Manufacturer . Distribution Direct Wholesaler...
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  • Steel Edges
    . Of course, we will have to meet the labeling requirements of the EU which includes using one of the recognized languages of the EU. Germany’s distribution systems are similar to the US’s where shorter channels reflect a direct channel and longer channels reflect a indirect channel. What is...
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  • Mkc1 Study Guide
    trends, consumer attitudes, marital status. 8. What is environmental scanning Gathering information on external environment. 9. What is the difference between direct and indirect competition? Direct completion = Pepsi vs Coke Indirect = Coffee shop vs tea shop 10. What is an example of a new...
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  • Business Market vs Consumer Market
    producer himself or by an employee of the wholesaler. Distribution channels The following methods of distribution can be found in B2B markets: • Producer of goods or services – direct marketing – business customers • Producer of goods or services – indirect distribution – OEM, trader...
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  • Russia Marketing Plan
    resources more efficiently, and because not everybody is interested in being “green”, this is the best idea. Tesla Motors would be best suited with a either a direct distribution channel which cuts any “middle men” or intermediaries out, or an indirect with just one intermediary being a retailer...
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  • Marketing 101 Lecture Notes
    ? Identifying Opportunities * Typical applications * Re-positioning an underperforming brand * Introducing a new brand * Need to see through the eyes of the customer * Direct elicitation (Asking what a customer wants; surveys, L. scales, perceptual maps) * Indirect...
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  • Introduction to the World of Retailing
    specialty stores E. the Internet Difficulty: Medium Type: Fact 26. (p. 12) What factors have created differences in the distribution systems in the major markets? A. geography B. market size C. the high population density in Europe, China, and India D. different social and political...
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  • Internationalmarketing Standardisation
    indirect exports (CHANNEL) and standardization. The second variable involves the length of direct international distribution channels (DIRECT). For the first variable (CHANNEL), a survey response of "0" indicated direct selling abroad and a response of "1" indicated selling abroad through a domestic...
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  • Improve quality for texttile products in Asian
    Haglund Contents Abstract Purpose and Execution – The purpose of this paper is to describe the distribution channel of textile industry in two difference countries, Vietnam and Pakistan. Mainly focus on the intermediaries and the services that this sector provides to the whole chain...
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  • Critical Evaluation of the Marketing Mix of “Alkaloid – the Case of Sattwa Skincare Products”
    channels that targets consumers. According to Kotler & Armstrong (2011) companies have available various ways of forging distribution channels, and depending on the number of intermediaries involved can choose between two types: direct and indirect distribution. In direct distribution the channel has...
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