Case Summary: Mountain Man Brewing Company. Bringing the Brand to Light: Brand extension. The Mountain Man Beer Company (MMBC) was founded in 1925 and the family launched as Mountain Man Lager. By the 1960s‚ Mountain Man Lager’s reputation as a quality beer was well entrenched throughout the East Central region of the United States. MMLC’s single brand product strategy and brand extension market research evaluation: 1. The Mountain Man Lager brand rated as the best known regional
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1. What are the critical success factors for MMBC? What are its competitive advantages? Ans. The critical factors for the success of Mountain Man Brewing Company (MMBC) are: * Brand awareness among blue collar customers * The quality in terms of smoothness‚ percentage of water content‚ drinkability (distinctly bitter flavour‚ higher than average alcohol content) which created a unique brand equity * Branding activities done by MMBC such as establishing an independent sales force to
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Problem Statement: Should Chris Prangel launch Mountain Man Light in order to recoup the declining sales MMBC has been experiencing due to changes in beer drinkers’ preferences and how will he adapt their marketing mix in order to achieve these goals? Key Points: Chris Prangel - an MBA graduate - was set to inherit his father’s business‚ Mountain Man Beer Company. MMBC brewed one beer called “Mountain Man Lager”‚ which was also known as “West Virginia’s beer”. In order to recoup
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Marketing Plan for Mountain Man Looking at ALTERNATIVES : Recommendation ADVANTAGES DISADVANTAGES Launch MM Light Beer – Under the Mountain Man brand name • Brand Recognition Association with the MM brand which is reputable in the East Central region will enhance the launch of MM Light Beer (Superior Brand Recognition) • Goes well with the youth Light beer goes well with the young crowd and represents an untapped market of “no preference” – Prefer light beer to other categories and typically
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Mountain Man Brewing Company was an independent‚ family owned brewery which produced the Mountain Man Lager‚ a beer known for its authenticity‚ quality and toughness. It had a distinctive bitter flavor‚ slightly higher than average alcohol content and was considered a strong working man’s beer. It was rated the “Best beer in West Virginia” for 8 straight years. It was also rated as the “Best beer in Indiana”‚ “America’s championship lager”‚ “Best known regional beer” and the “West Virginia beer”
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CVP and Break-Even Analysis ACC/561 - Accounting Wk 5 August 29‚ 2011 Snap Fitness Snap Fitness‚ a fitness business based in Minnesota‚ offers franchise opportunities. The opportunity comes with a start-up fee ranging from $60‚000 to $184‚000. The following items are included in the start-up fee: 1. Franchise Fee 2. Grand Opening Marketing 3. Leasehold Improvements 4. Utility and Rent Deposits 5. Training Many people dream of owning a business as opposed to working for
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midterm as a Word document. 1. You want to use break-even and target profit analysis with respect to the introduction of a new product in the marketplace. Your manager says you are wasting your time because the best determination of profitability is the income statement after this product has been introduced. Explain why your manager is wrong. In order to fully understand the process of profitability within a business‚ we must understand what break-even and target profit analysis represent and the
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MMBC is considering introducing a Mountain Man Light beer to attract younger drinkers to the brand. MMBC ultimately would like to reposition the brand to drive sales of Mountain Man Light to young people without eroding the core brand equity. The reason MMBC should consider doing this is because over the previous six years light beer sales in the U.S have been growing at a compound annual rate of 4% while traditional beer sales have been declining annually at the same rate. MMBC has been experiencing
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Light is just one portion of the various electromagnetic waves flying through space. The electromagnetic spectrum covers an extremely broad range‚ from radio waves with wavelengths of a meter or more‚ down to x-rays with wavelengths of less than a billionth of a meter. Optical radiation lies between radio waves and x-rays on the spectrum‚ exhibiting a unique mix of ray‚ wave‚ and quantum properties. At x-ray and shorter wavelengths‚ electromagnetic radiation tends to be quite particle like
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Break-even Analysis Grace L. Harden University of Phoenix January 30‚ 2011 Break-even Analysis Getwell Clinic on Beach Street concentrates care and treatment of three different types of patients listed as DRG-M‚ DRG-J‚ and DRG-P. Dr. Barkley is the new director of the satellite office and has requested that statistical break-even points be completed for each DRG. He would also like information on which DRG is the most profitable to promote in the growing practice. Diagnosis-Related
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