Mountain Man Light – To be or not to be? The problem: Should MMBC launch Mountain Man Light? Mountain Man brand image: Quality taste‚ competitive pricing‚ higher-than-average alcohol content‚ “working man’s beer”‚ regional loyalty‚ generations in the family business. Customer Base: 81% male‚ 19% female. The large majority of drinkers is between 45 and 54 at 32%. 47% make less than 49.9K/year. The mountain man brand has a loyal following. Why? Grass roots marketing. Off premise consumption. Effective
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Bringing the Brand to Light Competitive Advantage Mountain Man Brewery Company (MMBC) at the time the case was written is an 80-year old‚ regional‚ family-owned brewery that produced one product: Mountain Man Lager. It is distinctive because it has a core target market of males from the middle to lower income range‚ aged 45 or older. It only has one product‚ Mountain Man Lager‚ versus its competitors which have a variety of options. One of the key features of MMBC is its image‚ in which it is
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Break-Even Point Author(s): Satya Prakash Singh and Jayant V. Deshpande Source: Economic and Political Weekly‚ Vol. 17‚ No. 48 (Nov. 27‚ 1982)‚ pp. M123+M125+M127M128 Published by: Economic and Political Weekly Stable URL: http://www.jstor.org/stable/4371597 . Accessed: 01/04/2014 04:34 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that
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Training guide to break even analysis. What is breakeven analysis? Break even analysis is a calculation to show at what point you are making no profit or loss‚ so it is when a businesses total revenue covers total costs so it is to show how much output you will have to produce to cover your total costs‚ within a business. Break even is usually shown in the form of a graph. To work out the break even point of a business you need 3 important components which are: 1. Fixed costs‚ which are not
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WENDY STEDMAN‚ UNIT 5 MANAGERIAL ACCOUNTING CVP/BREAK EVEN ANALYSIS Deer Valley Lodge‚ a ski resort in the Wasatch Mountains of Utah‚ has plans to eventually add five new chairlifts. Suppose that one lift costs $2 million‚ and preparing the slope and installing the lift costs another $1.3 million. The lift will allow 300 additional skiers on the slopes‚ but there are only 40 days a year when the extra capacity will be needed. (Assume that Deer park will sell all 300 lift tickets on those 40
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BREAK-EVEN POINT A company’s break-even point is the amount of sales or revenues that it must generate in order to equal its expenses. In other words‚ it is the point at which the company neither makes a profit nor suffers a loss. Calculating the break-even point (through break-even analysis) can provide a simple‚ yet powerful quantitative tool for managers. In its simplest form‚ break-even analysis provides insight into whether or not revenue from a product or service has the ability to
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Chapter 7 - [ cost – volume – profit Analysis leverage ] Cost – Volume – profit Analysis {or Break ever analysis ) The break even point (BEP) man be defined as that level of sales at which total revenue in equal to total costs x the co will make no profit x also will have no loss. The volume of sales corresponding to BEP is known as break even output . If the co producer & sells less than the BE output it would in an a loss &if it producer &sells more than the BE output it
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is the Break even. The Break even point is the point at which revenue is exactly equal to costs. At this point‚ no profit is made and no losses are incurred. The break even point can be expressed in terms of unit sales or dollar sales. That is‚ the break even units indicate the level of sales that are required to cover costs. Sales above that number result in profit and sales below that number result in a loss. The break even sales indicate the dollars of gross sales required to break even. The determination
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magazine targeted to young women seeking a healthier lifestyle. If the price is increased to $3.25 each‚ only 1 million copies will be sold. Fixed costs are $1 million and unit variable costs are $0.50 per magazine. From the information provided here‚ what is SHAPE magazine ’s total revenue‚ obtained at the higher price? a. $3‚750‚000 b. $3‚250‚000 c. $2‚125‚000 d. $1‚625‚000 e. $675‚000 Answer: b Rationale: Total revenue = Price x Quantity. Total revenue at the higher price is equal
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Introduction: Break-even analysis is a technique widely used by production management and management accountants. It is based on categorizing production costs between those which are "variable" (costs that change when the production output changes) and those that are "fixed" (costs not directly related to the volume of production). Total variable and fixed costs are compared with sales revenue in order to determine the level of sales volume‚ sales value or production at which the business makes
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