Can you say what your strategy is? - David J. Collis and Michael G. Rukstad The authors emphasize on the importance of having a short (35 words max) company strategy‚ and communicating it to the employees. This is important to direct the companies operations in a coherent manner. The company and its employees need to know where the road is going. A strategy is not about your values of your mission‚ but simply about what your competitive game will be: what are you doing differently to your competitors
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Can You Say What Your Strategy Is? by David J. Collis and Michael G. Rukstad Reprint R0804E It’s a dirty little secret: Most executives cannot articulate the objective‚ scope‚ and advantage of their business in a simple statement. If they can’t‚ neither can anyone else. Can You Say What Your Strategy Is? by David J. Collis and Michael G. Rukstad COPYRIGHT © 2008 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. Can you summarize your company’s strategy in 35 words
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Operational Effectiveness Is Not Strategy For almost two decades‚ managers have been learning to play by a new set of rules. Companies must be flexible to respond rapidly to competitive and market changes. They must benchmark continuously to achieve best practices. They must outsource aggressively to gain efficiencies. And they must nurture a few core competencies in the race to stay ahead of rivals. Positioning-once the heart of strategy-is rejected as too static for today’s dynamic
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11-12 What is the key to the Logan ’s low price ? The key of Logan’s low price is low costs. Materials and accessories that are used in the car are low-quality or old-fashioned such as : ignition with an old fashioned‚ manual key‚ there is no cruise control the windshield glass is nearly flat . the left and right outside mirrors are identical ‚ the ashtarys are exactly the same as the ones used in another Renault model‚ the espace similarly logan shares an engine and gearbox with Renault ’s Clio
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management The concept of strategy ➢ Strategy is the great work of organization. In situations of life or death it is the Tao of survival or extinction. Its study cannot be neglected. ----SUN TZU‚ The Art of War.2500 B.C ➢ Strategy is about winning. ➢ Strategy is not a detailed plan or program of instructions‚ it is a unifying theme that gives coherence and direction to the actions and decisions of an individual or an organization. Characteristic of a winning strategy ➢ Goals that
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1. What are the pros and cons of the sub-brand strategy? Pros 1. Sub brand can help to advertise mother brand 2. Help to establish brand loyalty 3. Monopolize the market 4. Contained a common ‘Nivea’ message of quality and care 5. Each sub-brand promoted specific product attributes and benefits that best satisfied the needs of its target market Cons 1. Hard to administer all of the products 2. Cannot compete to the professional companies 3. Many products cannot make lot money for company
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The basic strategic planning process includes: 1. Identify your purpose (mission statement) - This is the statement(s) that describes why your organization exists‚ i.e.‚ its basic purpose. The statement should describe what client needs are intended to be met and with what services‚ the type of communities are sometimes mentioned. The top-level management should develop and agree on the mission statement. The
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What Strategies to Use When Faced with Intercultural Barriers Nicole Predmore Com/200 September 21‚ 2015 A Little about Sammad Gavde • Sammad Gaved is 45 years old‚ and moved from India with his parents‚ Kia and Gagni‚ when he was a ten year old boy. He was raised in a strict Buddhist household‚ and after moving to America they taught themselves the English language and opened their first family owned and operated business‚ in Winston‚ Georgia. When Sammad was 23‚ he met Anna‚ who soon became his
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Strategy‚ Management and Leadership Individual Report 1 Business-level Strategy of Nestle Nestle is an international brand with a portfolio in almost every food and beverage category. The brand is consumed daily by a majority of people‚ from its confectionary to it dairy brands and on to it’s beverages. With around 8000 brands it is hard to stay away from them. The company shows it’s size when figures such as 468 factories spread over 86 countries are some statistics‚ with the company employing
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Foundation The objective of this report is to summarize Grazier’s interview with Ronald G. Spaeth‚ FACHE‚ president of the Evanston Northwestern Healthcare Foundation to include by not limited to his work and educational background‚ philosophies or strategies with opinions to them‚ the type of school of management he utilized and the difficult obstacles facing today’s healthcare administrators‚ as well as lessons learned from reading this interview.
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