P3 Compare the way in which at least two organisations of your choice apply the marketing mix (7P’s) to the marketing planning process to achieve business objectives. • Definition of Marketing Mix The Chattered Institute of Marketing defines the marketing mix. “The combination of marketing inputs that affect customer motivation and behaviour these inputs traditionally encompass four controllable variables ‘the 4 Ps”: product‚ price‚ promotion‚ and place. The list has been extended to 7 Ps‚ the
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both the food and non-food parts of the business. So I will be describing the recruitment documentation used Tesco (P1); describing the main employability‚ personal and communication skills required when applying for a specific job role (P2); describing the main physical and technological resources required in the operation of Tesco (P3) and explaining how the management of human‚ physical and technological resources can improve the performance of the business organisation. 2.0 Procedure: In order
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Unit 203 Unit 203- work in a business environment 1.1 describe what is meant by diversity and why it should be valued Diversity can be differences in race‚ heritage‚ customs‚ belief systems‚ physical appearance‚ mental capabilities; etc Diversity should be respected and valued because nobody is completely the same as anyone else‚ even within the categories above. People tend to reject what is different. We must value our diversity in order to work together. 1.2 describe how to treat
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Introduction A Strategic Business Unit (SBU) is when a unit comprises one or more products having a common market base whose manager has complete responsibility for integrating all function in to a strategy against an identifiable competitor. An SBU is composed of a product or product lines having identifiable independence from other products or product lines in term of competition‚ prices‚ substitutability of product‚ style/quality‚ and impact of product withdrawal. (Kendrick‚ 2009) Sometimes
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European type jaw crusher in mine materials is commonly used for primary crushing or secondary crushing. Euro jaw crusher is advanced stone crushing equipment researched by hong heavy industry. The device adopts the most advanced international crushing technology and manufacturing level‚ which is the first choice for crushing hardness and strong abrasive materials. Highway‚ railway‚ airport pavement and other projects all give priority to basalt and other hard rocks‚ the specifications are around
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ABOUT THE INDIAN BISCUIT INDUSTRY Biscuits are a household name these days. The markets are flooded with biscuits of everytaste and for every age group. Sometimes it would be just difficult for us to decide on what togo for. These are good combinations with a hot cup of Tea or a coffee. They make a quick and a tasty snack any time and in any situation.In India per capita consumption of biscuits is estimated at a low 1.5 kg‚ reflecting the huge potential for growth of the industry. Over 900 million Indians
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Marketing Techniques P1 & M1 1. Examine the marketing techniques below‚ explain how each of the businesses utilise these marketing techniques to market their products (look at news articles for both businesses) |Marketing Techniques |Business1:Coca-Cola |Business2:Mc Donald’s | | | | | |Growth Strategies
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see us. We learn a great deal from the feedback of others‚ and from past failures and mistakes. 1.3 Describe ways of evaluating your own work. I will look at things like‚ what part of my day to day job takes the most time‚ and what actions can be taken to do it in less time‚ I will look at the best part of the job that I am doing‚ and also look at areas where improvements are needed. I will speak to more experienced people regarding this‚ and take proper advise and guidance. I will agree and develop
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Case 16- Sara Lee Corp. in 2011: Has Its Retrenchment Strategy Benefited Shareholders?‚ Page C243 1. What is Sara Lee’s corporate strategy? How has its retrenchment strategy changed the nature of its business lineup? Sara lee’s corporate strategy was implementing acquisition strategies. The retrenchment strategy changed the nature of its business lineup from a small wholesale distributor to acquiring retail food business. The business also acquired related and unrelated business. Sara lee corporations
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Sara Lee Corp. in 2011: Has Its Retrenchment Strategy Benefitted Shareholders? Assignment Questions 1. What is Sara Lee’s corporate strategy? How has its retrenchment strategy changed the nature of its business lineup? Sara Lee corporate strategy was to implement acquisition strategies which would enlarge their geographical coverage in order to expand into new business classes. When the company started it was a small wholesale distributor of several items: coffee‚ tea and sugar and over time
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