GE/McKinsey Matrix is a nine-cell (3 by 3) matrix used to perform business portfolio analysis as a step in the strategic planning process. The template allows the user to generate the matrix using MS-Excel. The MSWord template allows the user to tabulate and present the results of portfolio analysis in a Word document. www.business-tools-templates.com 11/1/2009 Page |1 11/1/2009 GE-MCKINSEY MATRIX MS-Excel & MS-Word Templates User Guide 1 1.1 INTRODUCTION The GE/McKinsey Matrix is a nine-cell
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$2 billion fashion category in the US and growing fast. Levi-Strauss was the market leader‚ but its traditional dominant position was under heavy attack. Standard Levi’s women’s jeans‚ sold in 51 size combinations (waist and inseam)‚ had been the industry leading product for decades‚ but “fashion” was now taking over the category. Market research showed that only 24 percent of women were “fully satisfied” with their purchase of standard jeans at about $50 per pair. “Fashion” in jeans meant more styles
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lowest operating costs and the most successful airline company nowadays. In the early 1990s‚ the airline industry suffered a serious threat‚ caused by high fuel costs and a decline in air travel. At that time‚ only few airlines with low price of fare‚ such as Southwest airline‚ were able to make profit.(Hoover‚ 2010) Thus‚ the executives of Westjet decided to follow Southwest airline’s business model‚ which featured a low cost‚ high efficiency structure. To be highly efficient‚ Westjet limits itself
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Would Mickey Mouse Eat Shark ’s Fin Soup PSY/ Would Mickey Mouse Eat Shark ’s Fin Soup There was controversy at Hong Kong Disneyland before the park even opened in 2005. Disney Land in Hong Kong was known for its great weddings and wedding receptions and it also showed this was profitable business for Disney Land. Wedding Banquets are a large part of Disney Worlds Revenue. On the wedding menu‚ shark fin soup is offered as an option‚ a popular wedding dish in Hong Kong for over 200 years. Stock
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Unit title: Business Strategy TABLE OF CONTENTS OVERVIEW 3 STRATEGIC CONTEXT 3 STAKEHOLDER ANALYSIS 5 ENVIORNMENTAL AUDIT 8 ORGANIZATIONAL AUDIT 13 ANSOFF MATRIX 16 BOSTON CONSULTING GROUP BCG MATRIX 18 PLANNING SYSTEMS 20 STRATEGIC PLAN FOR GLOBAL TECH CORPORATION 21 RESOLVING ISSUES DURING PLANNING PROCES 22 REFERENCES 23 Overview Global Tech Corporation is a leading telecom provider
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QUESTION : Business and Ethical practices/Issues in International Business and the role of Multinational enterprises (MNEs) Introduction to Business and Ethics The ethical-related issues have represented the foundation of different religions and life styles. Ethics can be found in all aspects of human activity as the individuals have been preoccupied with the quality of their behavior towards the people around. Even if they do not purposefully intend to improve their relations with the others
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Assignment brief Unit number and title Unit 9 – Creative Product Promotion Qualification BTEC National Level 3 - Business Start date 27/1/14 Deadline 11/2/14 Assessor Rachel Harding Assignment title Assignment 1 of 3 – Interesting Promotional Campaigns The purpose of this assignment is to: Know the constituents of the promotional mix Understand the role of promotion within the marketing mix Scenario You are a researcher employed by a marketing magazine and have been asked
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BTEC Higher National Diploma in Business Unit No: 4 Unit Title: Marketing Principles Assignment Cover Sheet Assignment No: 1 I hereby confirm that this assignment is my own work. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard
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the technology in it is ‘the application of knowledge to production’ (Wetherley‚ P 2008). This is because ‘Technology itself cannot do anything. It is how this technology is used that is important’ (Wetherley‚ P 2008) and how people involved in business adopt new technology and exploit its benefits. This means that the actual technology can be complex or simple‚ the defining factor is not ‘In the precise nature of the technology itself but in how it is used and the conditions
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------------------------------------------------- Executive Summary:- Women in business are a recent phenomenon in India. Women owned businesses are highly increasing in the economies of almost all countries. The hidden entrepreneurial potentials of women have gradually been changing with the growing sensitivity to the role and economic status in the society. Skill‚ knowledge and adaptability in business are the main reasons for women to emerge into business ventures.’ Women Entrepreneur’ is a person who accepts challenging
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