Describe one method you use to keep (a) staff and (b) students informed of what is happening in your organization. Staff The organization where I work consists of seventeen (17) staff members‚ ranging between the ages of twenty and sixty. Our school building is diverse‚ in that there is a two storey consisting of ten classrooms and a Literacy Room‚ as well as‚ two separate buildings at another end with four classrooms. Hence the reason why face-to- face communication is vital. As persons today
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Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value Pierre Chandon INSEAD March 2003 Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value The purpose of this note is to provide an overview and references on the various methods that can be used to measure brand knowledge (brand awareness and brand image)‚ brand equity and brand value. This note provides a short definition of each concept and illustrations of the most widely-used measurement techniques
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Assignment 4: Communication Methods Julius Griggs MGT 505 June 2‚ 2012 In choosing five different communication methods and identifying and advantage and a disadvantage for each one: Face to Face communication Advantage: Creates a better experience because the depth of understanding is enhanced by body language and posture. Disadvantage: Body language could be misread and lead to a miscommunication of the intended message. Telephone Advantage: With the presence of cell phones
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Brand Communication Strategies Q. What is a brand? Ans. Brands are different from products in a way that brands are “what the consumers buy”‚ while products are “what companies make”. Brand is a promise that the product will perform as per customer’s expectations. It shapes customer’s expectations about the product. Brands usually have a trademark which protects them from use by others. A brand gives particular information about the organization‚ good or service‚ differentiating it from others
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Levi Strauss: Creating Brand Equity 1. Analyze the Dockers communications strategy at the time of the launch. How did it fit with past Levi’s advertising efforts? How did it contribute to brand equity? Throughout the years‚ LS&Co. developed a brand reputation of being durable‚ high quality and reliable. In the 1950s‚ product placement of teen idol James Dean made Levi jeans an “essential fashion among the emerging baby boomer generation.” By 1989‚ the baby boomer demographic (25 - 49) were
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The communication method (or channel) that you select should depend on your message Interactive or static should your communication be one-way or two-way? Interactive means a back-and-forth conversation; static means delivery of a message. What does your message require? Brainstorming and questioning require interactivity. Updates can be static. Personal or impersonal Personal means face-to-face‚ or on the phone. Impersonal communication is in writing. Does your communication require
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Kirsten Jade Adams 201004214 What makes a brand unique? OSW1B21 Table of Contents * Introduction…………….…………………………………………………2 * What makes a brand unique……………………………………..……………………………..…3 * The characteristics of a unique brand…………….………………………………………………………….3 * why should consumers use unique brands? * Conclusion………………………………………………………………….4 * Bibliography………………………………………………………………5 ------------------------------------------------- A unique brand involves TRUST and CONSISTENCY
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Brand equity is considered a key indicator of the state of health of a brand‚ and its monitoring is believed to be an essential step in effective brand management (Aaker‚ 1991‚ 1992). Both researchers (e.g. Shocker et al.‚ 1994) and practitioners (e.g. Biel‚ 1992) have argued for the importance of understanding the concept of brand equity. Country of origin is another important variable influencing consumer perceptions of brands (Hulland‚ 1999) and brand images (Ahmed et al.‚ 2002). In the present
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1. What is the brand image and sources of equity for the NIVEA brand? Does it vary across product classes? How would you characterize their brand hierarchy? NIVEA’s brand image comes from providing quality skin care‚ personal care‚ and face care/cosmetic items. Their source of brand equity comes from NIVEA Crème‚ which is their best selling product. The NIVEA brand is best known for care‚ protection‚ mildness‚ reliability‚ simple‚ and pure. Consumers continue to purchase and trust this product based
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excessive sales promotion result in dilution of brand equity? Group 4 Amandeep Singh Gandhi Chetna Kirtan Acharya Murthy BBTGS Ravish Malik Sirish CP Vivek Singh Contents What is sales promotion? Why is it required? Decisions involved in sales promotion Types of sales promotion Sales promotion to be used at different stages of the product lifecycle Direct and interactive marketing A special case: Intrusive sales promotion Conclusion What is Sales Promotion? Sales promotion is an incentive
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