The communication method (or channel) that you select should depend on your message
Interactive or static should your communication be one-way or two-way? Interactive means a back-and-forth conversation; static means delivery of a message. What does your message require? Brainstorming and questioning require interactivity. Updates can be static. Personal or impersonal Personal means face-to-face, or on the phone. Impersonal communication is in writing. Does your communication require you to hear or see your customers or colleagues? Are you trying to build relationships? Will the tone of voice be important for this particular message? Are the ideas potentially confusing? Put some thought into whether your presence is a vital component of your message.
1. Assess what kind of audience you are communicating with. Keeping in mind all of the differences among specific audience and the various manners in which they perceive your messages – you must realize that the use of all communication channels is not desirable at all times. For example, when speaking to a CEO, provide him with relevant and short information. When speaking to employees with the lower status, feel free to explain what you have to say in more detail. When you need to be convincing, try to communicate personally. 2. Assess the real value of the message you want to communicate. You should never overload your audience with information of little relevance that seems important only to you because you will lose their support and they will start perceiving you as a nuisance who rarely has something important to say. By avoiding this rule you risk becoming irrelevant. 3. Check the cost level you can bear when selecting communication channels. You should be aware that indirect communication, for instance, becoming involved in various events or charity activities, requires the greatest investment. On the other hand, established interpersonal communication channels are much less expensive. 4....
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