Pariya Poocharoen MBA514 Marketing Management Chapter 2 Key Terms Chapter 2 Key Terms * Value Chain: A high-level model of how businesses receive raw materials as input‚ add value to the raw materials through various processes‚ and sell finished products to customers. A value chain typically consists of; inbound distribution or logistics‚ manufacturing operations‚ outbound distribution or logistics‚ marketing and selling‚ and after-sales service. These activities are supported by purchasing
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Date: 10/7/2014 Business English 312 Value Creation: The Six DCF Pointers When trying to decide the value of a particular company‚ let’s say Apple for example‚ it is crucial to understand what determines its investing value. Valuing a huge corporation is not simply taking a look at the balance sheet and income statement and figuring out what’s total assets and total liabilities. A discounted cash flow analysis is one of the main ways investors can value a company. The idea of the actual valuation
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self-esteem and an obstacle that I have struggled to overcome the past few months. I can relate to several key elements of resilience that was listed in the article “Where There’s a Will‚ There’s a Way” (Harrington‚ 2012). Being laid off took a chunk out of my self-esteem. With that being said‚ I have struggled through a rough patch and decided now would be the time to work on myself. One element being my emotional well being. Regardless of
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1. What are the key elements of Toshiba’s business strategy in notebook computers? In what way do OME’s operations support this strategy? Toshiba had built its strength in the notebook PC market by beating its competitors to the market with aggressively priced‚ technologically superior products. Competition in the notebook PC market was fierce‚ and Toshiba could retain its position as market leader only by relentlessly improving its manufacturing processes and lowering costs. Toshiba had some
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Primary activities – create customer value Inbound logistics – routines and processes that bring resources into the organization Because McDonald’s criteria is very high‚ so they require the products are of top quality base on the low cost. They purchase raw vegetables and other raw materials from its fixed‚ pre- defined suppliers only‚ some like local grocery and farm‚ to make raw materials is fresh. For example the soft drinks‚ the only supplier is Coca-Cola. McDonald’s has practiced a backward
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strategy involves working in an industry and striving to make more money‚ usually by retaining customers and gaining new customers from competitors. To gain customers from competitors‚ business need to seem as though they have better quality and higher value. This is where marketing strategy comes in‚ using research in consumer behavior to identify needs and produce messages that tell consumers how the business’s product is better than competitors. Types of Corporate Competitive Strategy In a low-cost
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Value chain and globalization Introduction The process of corporate life is always a sea change and sometimes there are high tides and sometimes are quiet times. Day to day companies are faced with new challenges‚ whether it be a consolidated organization or a small business just starting‚ always emerging issues that affect their behavior and their performance. Owing to the consequences of an impressive development of technology and globalization that we are living in this age. Nowadays are faster
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proposed a general- purpose value chain that companies use to examine all of their activities‚ and show how they are connected. Value chain depicts the activities within and around an organization and relates them to an analysis of the competitive strength of the organization. It evaluates which value each particular activity adds to the organizations products or services. The way the value chain is performed determines costs and affects profit. Porter’s value chain was divided into primary and
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Strategic Service ManagementValue chain techniqueMaster of Arts in International Service Management(MAISM)Maedot Assefa Kebede20073755Michel AltanSjoerd A. GehrelsSchool of Graduate StudiesStenden UniversityLeeuwardenThe NetherlandsNovember‚ 2008 | Table of Contents 1. Introduction 3 2. Value chain Goal and objectives 3 3. Origin of the Value chain 6 4. Value chain and the ten schools 7 5. Advantages and Disadvantages of the Value Chain 9 6. Value Chain in Service industry 10 Bibliography
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Value Chain as a Company Strategy Introduction Now a day‚ many companies are trying to improve their value chain in order to use the value chain as a strategy in the manner of meeting the customers need and satisfaction. One of the strategies they are using with value chain is to gain competitive advantages for rival among their competitors. Value chain actually can discover and fulfil what customers want and the identification of customer needs will hence become one of the ways to surpass their
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