Part A - Challenges of responsible business Introduction With the globalisation of world business‚ China has become an appealing market for foreign investors (Zhang‚ 2004); a large number of these entered the Chinese market by forming joint ventures or participating in mergers and acquisitions. The development of cross-national business‚ on one hand‚ has created tremendous opportunities for global collaboration among different countries; on the other hand‚ however‚ it has also created a unique
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CORPORATE SOCIAL RESPONSIBILITY: A TOOL IN CREATING CORPORATE BRAND IMAGE IN THE TELECOMMUNICATION INDUSTRY IN GHANA CHAPTER ONE INTRODUCTION Background of the study It is universally recognized that Corporate Social Responsibility (CSR) has become an indispensable tool in the growth and profitability of businesses throughout the world. Accordingly‚ corporate managers now have the difficult task of balancing business priorities with that of CSR activities in the creation of
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Corporate Social Responsibility Marketing strategy or integrated part of business Table of Contents ABSTARCT ……………………………………………………………………… 1 INTRODUCTION ……………………………………………………………….. 2 DESCRIPTION ………………………………………………………………….. 4 CASE CONTEXT ….............................................................................................. 8 METHODOLOGY …………………………………………………………….. 12 LITRATURE REVIEW……………………………………………………….. 13 OBJECTIVES AND ACTION TAKEN ………………………………………. 15 LESSONS LEARNED …………………………………………………………
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concept of corporate social responsibility (CSR) is very modern and now applies to more and more business. As the nation population grows‚ the market also expands. The demand for companies that invest in CSR has increased the resent years from: customer; employees; suppliers; community groups’ government as well as some shareholder. Several authors argue that companies can gain enormous benefits by being social responsible. However‚ there are a large number of different views of companies engage in
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1. Introduction Social responsibility of business has been a subject of intense controversy and interest over the past four decades (Jamali 2008). The purpose of this paper is to critically analyze the two different views of social responsibility of business among scholars and business practitioners. The first is the shareholders view of Milton Friedman and another one is the stakeholder view of Bob Dudley‚ Group Chief Executive of BP Corporation. I will outline key arguments and point out drawbacks
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CHAPTER ONE 1.0 Introduction This chapter will point out the basic information on the effect of social responsibility on organizational performance. That will include stating the problem‚ giving the background information‚ general objectives‚ significance of this research study and the limitations of the study. 1.1 Background Information Consideration of the social‚ economic and political context demonstrates how CSR forms part of a wider strategic direction being taken internationally with regard
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’ A Lesson and a challenge for multinational corporations and the indigenous people in a ’ ’new ’ ’ Arctic Akureyri 26/02/2012 Answer: Over the past years‚there has been a shift by oil and gas companies to Corporate Social Responsibility(CSR).[1]CSR is a self regulatory policy whereof businesses monitor and ensure it actively complies with the spirit of the law‚ethics and international rules.In the case of oil companies‚ most have failed to effectively
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CORPORATE SOCIAL RESPONSIBILITY The term social responsibility means different things to different people. Generally‚ corporate social responsibility is the obligation to take action that protects and improves the welfare of society as whole as well as organizational interests. According to the concept of corporate social responsibility‚ a manager must strive to achieve both organizational and societal goals. Current perspectives regarding the fundamentals of social responsibility of businesses
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Corporate social responsibility is a company’s obligation to be responsible to all of its stakeholders in all its operations and activities with the aim of achieving sustainable development not only in the economical component but also in the social and environmental dimensions company’s stakeholders are all those who are influenced by and can influence a company’s decisions and actions‚ both locally and globally. Business stakeholders include employees‚ customers‚ suppliers‚ community organizations
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L ’Oréal’s Corporate Social Responsibility Abstract This paper is about L ’Oreal‚ which is worldwide known beauty product brand. Their corporate social responsibility has huge concerns about the globalization. The company is not facing any global problems‚ moreover‚ it is trying to make the world better. In addition‚ L ’Oreal is concerned about the society and environment. Because of these issues the company ’s focus is on innovations‚ saving resources and trying to replace toxic waste usage
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