Corporate Social Responsibility

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L'Oréal’s Corporate Social Responsibility

Abstract

This paper is about L'Oreal, which is worldwide known beauty product brand. Their corporate social responsibility has huge concerns about the globalization. The company is not facing any global problems, moreover, it is trying to make the world better. In addition, L'Oreal is concerned about the society and environment. Because of these issues the company's focus is on innovations, saving resources and trying to replace toxic waste usage. In addition, L'Oréal makes effort associated with its‘ stakeholders; for example, attention to company's employees and expanding community's education about relevant issues. Even though the company is engaged to the corporate social responsibility, it has a separate and specific initiative in trying to find a way to replace harmful experiments with animals, and help people with severe skin damages.

L'Oréal cares

L'Oreal is a well-known company which makes cosmetics for both genders and is focused on humans’ well-being. The company offers a wide diversity of products available for everyone. Also, this company offers five types of cosmetics: hair care, hair color, skincare, make-up and fragrances. In 2011 L’Oréal had 68,900 employees in its’ branches all around the world, out of which 44,060 received an industrial training. The company‘s goal is to offer women and men the best cosmetics which come from innovation, as well as, providing quality and safe products. Moreover, L'Oreal has high criteria's for innovation such as: consumer care, environmental protection, social impact, ethnics and equity in international trade. L'Oreal cares about its’ stakeholders; for instance, professional and personal life is balanced and privacy is highly respected. The company offers its employees the stimulating environment, chances to make a difference and amazing personal improvement opportunities. Stockholders such as Jean-Paul Agon and Sara Ravella are very concerned about...
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