QUALITATIVE AND QUANTITATIVE APPROACHES TO SOCIAL RESEARCH Christina Hughes C.L.Hughes@warwick.ac.uk There has been widespread debate in recent years within many of the social sciences regarding the relative merits of quantitative and qualitative strategies for research. The positions taken by individual researchers vary considerably‚ from those who see the two strategies as entirely separate and based on alternative views of the world‚ to those who are happy to mix these strategies within
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Qualitative and Quantitative Approaches RES/351 June 17‚ 2014 University of Phoenix Professor Pamela Campbell Qualitative and Quantitative Approaches Business researchers utilize various forms of approaches to analyze and obtain information and data‚ and two of the most popular approaches used are the qualitative research approach and quantitative research approach. Each approach can be beneficial or in some cases may cause inconclusive results
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Question1 Quantitative data are measures of values or counts and are expressed as numbers (www.abs.gov.au). In other words‚ quantitative data are data about numeric variables (www.abs.gov.au). Four types of quantitative data are interval‚ nominal‚ ordinal and ratio. Firstly‚ interval scales are numeric scales in which we know not only the order‚ but also the exact differences between the values (www.mymarketresearchmethods.com). Other than that‚ interval data also sometimes called integer is measured
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Initial post Comparing Qualitative and Quantitative Approaches Researchers often times are faced with the decision of choosing a methodology of research; either Quantitative or Qualitative that they think best fits their study and objectives. This choice is guarded by the topic of study‚ the advantages and disadvantages‚ and the strengths and weaknesses of using either one or the other type of the methodologies. Researchers are sometimes using Quantitative and Qualitative research methodologies interchangeably
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-------------------------------------------------------------------------------- Abstract Sports fandom consists of cognitive and affective‚ as well as behavioural components. Existing sports fan research utilises either strong qualitative‚ or more often‚ strong quantitative methodologies. The strengths and weaknesses of each approach are outlined‚ developing the argument that the use of a single methodology often fails to explore all of these components. The use of a mixed methods approach is suggested
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Introduction All methods involve observation‚ but participant observation is characterized by the extent to which its advocates insist on observation and interpretation of a situation‚ informed by an understanding of the situation from the point of view of the participants rather than the observer. An attempt is made to avoid imposing categories from outside. Participant observation is the method of anthropology‚ although it is used in a wide range of sociological studies when the researcher has ’become
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Research Methods has become both a more important and significant part of sport in recent years and there has been a rapid growth in interest in the theoretical side of Sport and Exercise. In this assignment I will be talking about the key issues in Research Methods for Sport and Exercise Sciences and focusing on two aspects in particular – Qualitative and Quantitative research. I will be giving examples and opinions of these methods and pointing out advantages and disadvantages backed up by references
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Section:04 Spring2010‚ Email ID:0630059 I have asked 20 people who live in Mirpur about their choice of soft drink they used to buy. Their answer s(my data set) are given below. Dataset 01: mojo mojo mojo mojo rc coke rc rc sprite coke mojo rc rc lemu lemu sprite lemu mojo sprite 7up ice Qualitative data analysis: from this data set we get to know the name and the number of the brands they choose and 2o people’s frequency of choosing among these brands. class Frequency
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Only measurable data are being gathered and analyzed in quantitative research. Qualitative research focuses on gathering of mainly verbal data rather than measurements. Gathered information is then analyzed in an interpretative manner‚ subjective‚ impressionistic or even diagnostic. Here’s a more detailed point-by-point comparison between the two types of research: 1. Goal or Aim of the Research The primary aim of a Qualitative Research is to provide a complete‚ detailed description of
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Introduction Data can be defined as two values of levels of measurement (qualitative and quantities). Qualitative and quantitative data form the theory of scales by American psychologist Stanley Smith Stevens. Data can be words‚ numbers‚ figures‚ etc. The document that we are discussing contains many dates‚ percentages‚ numbers and words. For this statistical investigation‚ the document should contain sufficient data backing up statements. This gives the reader acknowledgement that sufficient
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