The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm COMMENTARY Corporate social responsibility: a corporate marketing perspective Diogo Hildebrand and Sankar Sen Zicklin School of Business‚ Baruch College‚ City University of New York‚ New York‚ New York‚ USA‚ and Corporate social responsibility 1353 C.B. Bhattacharya European School of Management and Technology‚ Berlin‚ Germany Abstract Purpose – The main goal of this paper
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In the beginning of the novel Makina’s village‚ a Mexican community we get a glimpse of the Underworld. “I’m dead‚ Makina to herself when everything lurched: a man with a can was crossing the street‚ a dull groan suddenly surged through the asphalt‚ the man stood still as if waiting for someone to repeat the question and then the earth opened up beneath his feet: it swallowed the man‚ and with him a car and a dog‚ all the oxygen around and even the screams of passers-by.’’(Herrera11) Yuri Herrera
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In today’s society it is crucial to establish a basis of trust within an organization in order to remain competitive and successful. It is the foundation upon which all relationships are built. If employees feel you don’t trust them to do their jobs correctly‚ they will be unwilling to do much without your approval. But on the other hand‚ when they feel trusted‚ and that you believe they will do the right things‚ they will naturally want to do things well and be deserving of your trust. Trust
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Current Trends in Business Communications Michael R. Collins COM/285 – Business Communications May 9‚ 2011 Mr. Carlos Campos Current Trends in Business Communications Technology has affected communication not only in our personal lives but also in our business lives. Companies are trying to achieve a paperless environment that can move information electronically to any place needed instantaneously. Company locations in different time zones or even a different country are no longer barriers to
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finally uses allusion and alludes to one of her previous poems‚ “I once wrote a poem in which I called us Latinas ‘God’s brown daughters’…” she does this to build ethos so the audience can believe that she is the best person to give an opinion on this issue. Cofer wanted to bring the audience into her thoughts and feelings in order to make them relate to her and her point of view of being Puerto Rican. Cofer is trying to get the audience to understand her point of view on this subject because it means
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Current Economic Issues (Individual exercise) (16 May 2012) By: To: Contents Introduction: 3 Part 1 3 Economic partnerships 3 How does this agreement increase value and earnings for NZ? 5 What are the non-trade? 6 Part 2 7 What is one specific NZ business sector from the proposed
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Business Communication Trends By Bonnie Gray COM/285 May 31‚ 2010 Kimberly Boyd Business Communication Trends In business today‚ communication is very important. Communication holds the business together. With technology increasing
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Current Trends in Business Communication Cavene Wallace COM/285 November 11‚ 2010 Gerry Blouin Current Trends in Business Communication Business communication play an important role in a person day-to-day life‚ developing the ability to communicate effectively is an important trait‚ as a business depends on communication to be successful. In most jobs today a person can send an e-mail‚ do a PowerPoint presentation
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IMPACT OF CLIMATE CHANGE ON AUTOMOTIVE BUSINESS Climate change has been one of the most discussed issues in these modern days. It is prove on many researches that the increase in man-made green house gas emission can significantly affect the climate in the world‚ on every part of the globe. In the last few years‚ climate change has become the most researched subject in science. The reason is that because climate change can affect significantly to the earth and it has to be taken care of. In a
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networks that shape their business culture. It is important to learn and understand these critical components for doing business in China. It can be a confusing and fascinating experience for a westerner unfamiliar with Chinese customs and history. To learn the Chinese culture and history is to learn ancient Asian history. It is important that you do so. Confucianism and history play a major part in Chinese society and business today. Guanxi is the most critical component of business success in China. Guanxi
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