Executive Summary Consolidated Electric (CE) is a mid-Western wholesale distributor of electronic goods for the construction industry. These include wire‚ electric boxes‚ connectors‚ lighting fixtures and electrical controllers among others. The company carries 20‚000 separate line items in inventory that are produced by over 200 manufacturers. Items are priced from under one cent to several hundred dollars. The top 2‚000 items produce 50% of sales‚ the next 8‚000 items account for 30% of sales
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Marketing Problems CUTCO Corporation 1. Situation Analysis I.Industry In 2007 the direct selling industry had approximately $30.8 billion in sales. Direct sellers are almost entirely independent contractors. Virtually any product can be sold via direct selling. Internet Sales accounted for 11.4% of direct selling dollars in 2007‚ however most direct selling websites focus on company information and distributor contact information. II.Company CUTCO Corporation is a private company that
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The case describes issues related to supply chain quality and how they evolve in the context of a multi-tiered global supply chain. The case involves a global multi-tier automotive supply chain made up of one of the world’s largest automotive original equipment manufacturers (OEMs)‚ its tier 1 supplier that is also a U.S.-based global corporation and the tier 2‚ tier 3 and tier 4 suppliers based in India. With Automek’s engineering support‚ Agile had developed many parts successfully for the OEM
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Lincoln Electric (LE) manufactures and sells arc-welding equipment and electrical motors. The company’s objective is to produce quality products at a low price. This objective was to help LE build up their reputation. Therefore their key success factor is their cost leadership. This was achieved through their highly productive employees. LE believed that in order to satisfy customer’s interest‚ the employees are the only people who can make it happen. As a result‚ LE created an attractive bonus
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1. What are your impressions of the General Electric brand and how the company’s products differ from those offered by competitors? General Electric (GE) is one of the oldest and largest manufacturers of major appliances in the world. The company offers four different brands; The GE brand which is a line of basic appliances‚ The Café brand which is a line of restaurant inspired appliances at reasonable prices‚ the Profile brand which offers contemporary designs along with the latest technologies
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I performed my security lighting survey on the Westport Building of John Jay College‚ located at 500 W 56th St‚ New York‚ NY 10019. During my observation‚ I discovered that all the perimeters of the building are lighted. According to a maintenance employee at Westport‚ the lights are checked several times daily prior to darkness and maintenance workers must sign off that they have completed that task for the day. Extra lighting is available at every entrance and exit. Extra lighting is also available
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I Situation Analysis Industry Whirlpool Corporation is a worldwide manufacturer and marketer of home appliances. It manufactures and markets mainly appliances and appliance-related products‚ primarily for home use. The Company has manufacturing plants in 13 countries‚ and is also an owner of eleven brand names. Whirlpool sends its products to distributors and retailers in more than 170 countries. Its principal products are laundry appliances‚ refrigerators and freezers‚ cooking appliances‚ dishwashers
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Integrative Case: The Lincoln Electric Company Tony Slattery Everest University Abstract “We are a global manufacturer and the market leader of the highest quality welding‚ cutting and joining products. Our enduring passion for the development and application of our technologies allows us to create complete solutions that make our customers more productive and successful. We will distinguish ourselves through an unwavering commitment to our employees and a relentless drive to maximize
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Running Head: SIA Corp Case Study- SIA Corp. The situation in this case study demonstrates the need to consolidate employee knowledge into one system in an effort to improve overall company performance. SIA had acquired 30 separate businesses but they were still functioning like 30 separate companies. They each still had their own set of management and well-defined procedures and policies. As a result‚ most of the employees had developed their own areas of expertise. In the highly competitive
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Before the market segmentation tool can be tested‚ an AHP setup will have to be established. The topic of the case study is already introduced throughout the report. The focus will be on the widespread electric car acceptance. The aim of this chapter is to answer the following question: How can better use of AHP in this specific phase be achieved? An AHP study will be setup by‚ amongst other things‚ establishing a hierarchy. After the AHP method is ready to be used‚ a survey is designed in order
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