• Chapter 1—the Importance of Business Ethics Test Banks
    study business ethics? ANS: Pages 8-11 PTS: 1 REF: p. 8-11 39. We all learn values from sources such as family, religion, and school. Why might these sources of individual values not prove very helpful when making complex business decisions? ANS: Pages 10-11...
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  • Consumer Behaviour
    type of buying decision. The decision to buy toothpaste, a personal computer and a new car are all very different. Complex and expensive purchases are likely to involve more buyer deliberation and more participants. Henry Assael distinguished four types of consumer buying as follows: * 1...
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  • Marketing
    knowledge and understanding of why we buy and how we buy should be the bedrock of every marketing program. This chapter covers both consumer and business buying behavior. Consumer behavior incorporates concepts from both sociology and psychology. To understand consumers and their buying processes...
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  • Indian Ethos
    of favours or grudges. Opportunities and responsibilities should be the same for all employees at same levels. • Helpful in decision-making: Another point of great importance is that trans cultural values helps the managers make more efficient decisions i.e. the decisions which are in the 44...
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  • Consumer Behavior
    family (can reject/alter/etc) 7 Family buying decisions are a mixture of family interactions and individual decision making 8 Family acts an interpreter of social and cultural values for the individual. The Family life cycle: families go through stages, each stage creates different...
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  • Asking the right questions
    that every individual who belongs to a given group thinks identically. We all know that business people, farmers, and firefighters sometimes disagree among themselves when discussing particular controversies. Investigating the writer's background as a clue to her value assumptions is only a...
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  • Business
    diversity. These days, “diversity” is all the rage among recruiters, whether in business, government, or academia. When it comes to team selection, we’re great believers in diversity, too. We depart, however, from the mainstream definition of diversity that values individuals based on their race...
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  • Why Would a Marketer Consider Saying Negative Things About His or Her Product? When Is This Strategy Feasible? Illustrate and Support Your Answer with at Least Two Detailed Examples
    /decision model An individual requires a specific product. Information’s are collected from various sources including friends and family (commonly said as ‘word of mouth’) from catalogues, from visits to retail firms, from advertising, and from various sources. If the consumer is unaware of the product...
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  • Organizational Behavior
    successful than individuals when problems are complex, requiring a division of labor and the sharing of information. Third, because of their tendencies to make riskier decisions, teams can be more creative and innovative than individuals. Teams are beneficial as settings where people learn from one...
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  • Business Mg
    supplier choices and other decisions. We know of an organization with a strong value for diversity that walked away from business when a customer insisted on dealing only with white males. However, organizations don’t always ‘‘ really’’ value what they say they value. That’s why values statements are often...
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  • Ch 1 Need for Ethics
    confirm, when it comes to more subtle issues—such as unauthorized copying of computer programs or plagiarism—the number of people who cannot bring themselves to make a moral judgment increases significantly. Such individuals may regard ethics as intrusive. WHY DOWE NEED ETHICS IF WE HAVE LAWS...
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  • Leadership
    willingness to learn from mistakes and successes. Your own leadership development might start early in elementary school as the lead in your sixth-grade play, or it may begin later in your career when you become an elected official or community activist at the age of fifty. We will explore how a...
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  • Culture
    from respected sources (Kollat et al., 1970). That’s why parents have a huge influence into kids’ behaviour. Exposure to information is the first step to Brand awareness. Families are a primary source of product and usage Information for children. The influence of parents may be reduced, when the...
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  • Essay
    enjoyable sometimes may be unnecessary. Doing things that are necessary rather than those that are merely enjoyable is not only helpful, but might also be indispensable for individual success. We all admire even envy those who now have attained great achievements, such those famous stars as Jacky Chen...
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  • Managing Risk to Reputation - a Model to Monitor the Key Drivers a Key to Long Term Solvency for Insurance and Reinsurance Companies.
    change risks: Another fertile area is reputational risk arising from cultural and ethical differences post acquisitions and mergers. A mismatch between the acquiring and acquired companies’ values, ethos and standards may prove problematic. Acquisitions may also provide a source of competitive...
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  • International Marketing
    CULTURE Economic cultures vary widely across the world. The way we do business and shop in America can be vastly different from the ways of our counterparts. It is important to keep in mind the economic culture when doing business in a foreign country- it is the basis for all your sales and profits...
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  • Consumer Behaviour
    consumers. ➢ We benefit from insights into our own consumption related decisions; - What we buy. - Why we buy. - How we buy and the - Promotional influences that persuade us to buy. ➢ The study of consumer behavior enables us to become...
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  • Self Awaerness
    effectively when they encounter ideas and theories and then have a chance to think about them logically and analytically. They are more likely to learn from information that they can rationally examine or intellectually explore. We would describe these individuals as having an inclination toward...
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  • Toefl Essays
    education or family problems or friend problems like adaptation to school. Under all these circumstances we could say that education and knowledge only depend on to individual. If individual is ready to learn something he or she even can learn when he/she is disabled person. And we can say vise...
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  • Cross Culture Management
    cultural identities are becoming increasingly complex. Cultural integration, which means adoption of cultural norms by individuals from another culture, are numerous, and sometimes favored by personal and family itineraries. Identities are becoming richer and more sophisticated, and when confronted...
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