Mkg203 Marketing segmentation Market segmentation is the process that dividing a market into different subgroup based on the customer’s needs and wants or characteristics and to gain a competitive advantage within the segments (Schiffman‚ Bendall‚ O’Cass‚ Paladino‚ Ward‚ & Kanuk 2008‚ p.30). The strategy of market segmentation had been widely adopted in global countries such as China and Australia. Demographic segmentation: Demographic segmentation variables involve age‚ sex‚ marital status
Premium Marketing Psychographic Luxury good
The psychology of sustainable behaviour Human behavior underlies almost all environmental problems‚ such as air and water pollution‚ climate change‚ deforestation‚ and loss of biodiversity. Research in psychology offers clues as to why people engage in unsustainable behaviors despite their concern about the broader consequences. At the same time‚ the research also explains why people go out of their way to behave sustainably‚ and how it is possible to motivate and empower sustainable actions
Premium Psychology Sustainability
Ethics OF Behaving Politically There are no clear cut ways to differentiate ethical from unethical politicking. Powerful people are usually very good at explaining self-serving behaviour in terms of organization’s best interests. They can persuasively argue that unfair actions are really fair and just. Immoral people can justify any behaviour. Those who are powerful‚ articulate and persuasive are most vulnerable to ethical lapses because they are likely to be able to get away with unethical
Premium Ethics
it’s important for most senior managers to have a sound knowledge of cost behaviour ie fixed costs‚ variable costs‚ semi-variable costs and sunk costs. Answer: Understanding cost behaviour helps manager in anticipation of changes in cost when there is a change in their activities like production‚ sales‚ inventory pile up etc. It provides good assistance in planning‚ cost management and decision making. A number of behaviour patterns exist ranging from fixed to variable and from linear to curvilinear
Premium Costs Variable cost Cost
Topic 2 Question: Explain why men and women are sometimes frustrated with each other’s communication behaviours. The Qualms of Communication “He never talks to me!” is a common complaint that women have about men. The communication process between men and women has long been of interest for many people from the dawn of time. Copious studies‚ texts‚ novels‚ journals and articles have laboured over and examined communication between men and women and the resultant responses. It is even mentioned
Premium Gender Gender role Communication
Chapter 1 What is Organizational Behaviour? Chapter 1‚ Stephen P. Robbins and Nancy Langton‚ Fundamentals of Organizational Behaviour‚ Second Canadian Edition. Copyright © 2004 Pearson Education Canada Inc. Outline • What is Organizational Behaviour? • OB and Today’s Challenges in the Canadian Workplace • How Will Knowing OB Make a Difference? • OB: Making Sense of Behaviour in Organizations • There Are Few Absolutes in OB Chapter 1‚ Stephen P. Robbins and Nancy Langton‚ Fundamentals
Premium Organization Organizational studies Decision making
FOUNDERS AND HISTORY OF COGNITIVE BEHAVIOUR THEORY The first discrete‚ intentionally therapeutic approach to Cognitive Behaviour Therapy (CBT) to be developed was Rational Emotive Therapy (RET)‚ which was originated by Albert Ellis‚ Ph.D. in the mid-1950’s. Ellis developed his approach in reaction to his disliking of the in-efficient and in-directive nature of Psychoanalysis. The philosophic origins of RET go back to the Stoic philosophers‚ including Epictetus and Marcus Aurelius. Epictetus
Premium Cognitive behavioral therapy Rational emotive behavior therapy
(Alberto and Troutman‚ 2003). B. F. Skinner was an important theorist for the behavior analysis model of discipline. His findings about how voluntary actions are affected by what happens immediately after a given act is performed has earned him respect as perhaps the greatest behavioral psychologist of all time. Skinner never concerned himself with classroom discipline but instead dealt with human behavior; it was his followers that saw the applicability of his findings and used Skinner’s principal
Premium Reinforcement
Elimination The Kidneys Primary function of the kidneys is to maintain correct balance of electrolytes in body fluids (water and salt) Filters 1 liter of plasma per min; produces 1 cobic cm of urine per min Filters everything out of the blood then selectively reabsorbs Blood passes into a nephron (a long tube) Bowman’s capsule which contains a clump of capillaries (glomerulus) Nephron connects with collecting tubes that empty into the bladder The nephron is the functional unit of the kidney
Premium Metabolism Placebo Enzyme
http://en.wikipedia.org/wiki/SWOT_analysis [accessed 12 October 2012]. * Ronald A.Heifetz and Donald L. Laurie; The Work of Leadership r0111k‚ Best of HBR‚ Harvard Business Review. 1997. * Prof. James G. Clawson; A Leader Guide to Why People Behave the Way They Do. Darden Business Publishing‚ 2001. * Michael Goold and Andrew Campbell; Do You Have a Well-Designed Organization?; r0203k‚ Tool Kit – Harvard Business Review. March 2002. * Jeanie Daniel Duck; Managing Change - The Art of Balancing‚ OnPoint
Premium Strategic management SWOT analysis Management