Warner - Lambert Ireland : Niconil Summary Warner-Lambert Ireland is an international pharmaceutical and consumer products company. Its product portfolio includes Dentyne chewing gum‚ Listerine mouth wash and Hall’s cough drops. It was going to launch Niconil in the market. Niconil was a product that would help smokers who wanted to quit smoking. It was an innovative product that that promised to be more effective than other products which were in the market. In 1989‚ 30% of the adults smoked
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Case: Niconil – Warner Lambert Ireland C B ‚ 1 7 TH J U N E 2 0 1 2 CENTER: AHMEDABAD MEMBERS: BRIJESH PATEL GAURANG MATHUR (PRESENTER) JIGNESH SAGAR SHISHIR SINGH VIJAY SHARMA Niconil’s Importance to WL & Elan Major Breakthrough for WL in Smoking Cessation segment. Will help WL strengthen its position in Ireland’s medical industry. Will serve as Test Market for WL to take it to other international markets. Warner Lambert Estimated Sales in W Europe for 5 Yrs 250000 200000 150000 100000
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Case Analysis—Warner-Lambert Ireland: Niconil Executive Summary Warner-Lambert‚ an international pharmaceutical and consumer products company in Ireland‚ planned to launch a new product in 1990 called Niconil which was made for those people who would like to quit smoking. Niconil were different than the existing smoking cessation products in the market. Managers of the company believed that Niconil had many competitive advantages over its competitors and were very confident of the product. But
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Executive Summary In early 1990‚ Warner-Lambert Ireland planned to launch an innovative new product named Niconil‚ which was made for people who would like to quit smoking. Niconil would be the first patch-type product in the smoking cessation market in Ireland. While existing smoking cessation products of the other companies had not been successful due to the concerns about negative side effects‚ Warner-Lambert executives had an optimistic view that Niconil would be recognized as a safe and effective
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UJRRMER-LnmBERT IRELHMO: NICONIL Declan Dixon‚ director of marketing for Warner-Lambert Ireland (WLI)‚ examined two very different sales forecasts as he considered the upcoming launch of Niconil®‚ scheduled For January 1990. Niconil was an innovative new product that promised to help the thou-sands of smokers who attempted to quit smoking each year. More commonly known simply as "the patch‚" Niconil was a transdermal skin patch that gradually released nicotine into the bloodstream to alleviate
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Time Warner Strategic Plan Report Team #2: Arthur Anderson‚ Johanna Delicana‚ Sianna Koleva‚ Brian Schneck‚ Blondell McCoy‐Cox March 15‚ 2007 Table of Contents Context .......................................................................................................................................................... 3 Introduction ............................................................................................................................
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He was executed with a three drug cocktail also used in Florida. Charles Warner was asked for his final statement and he replied‚ "Before I give my statement‚ I’ll tell you they poked me five times. It hurt. It feels like acid." Warner also apologized to his family for everything he did to them. "I’m not a monster. I didn’t do everything they said I did‚” Warner said. His execution lasted eighteen minutes‚ and Warner said his body felt like it was on fire.Warner was pumped with the wrong chemical
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Case Issues 1. Top Management- How will having a new CEO and CFO affect Time Warner? 2. Financial Position- AOL is putting a strain on Time Warner ’s Financials. 3. Human Resources- How will the Writers Guild Strike affect Time Warner? I. Current Situation Time Warner Inc. is a leader in the media and entertainment industry. Its businesses include interactive services‚ cable systems‚ film entertainment‚ television networks and publishing. Its individual businesses are AOL‚ Time Warner Cable
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BUSINESS CASE ASSIGNMENT 1 Jie Tian Zhaopeng Li A. As part of strategic planning exercise‚ describe and analyze the vision and mission statements of Time Warner Inc. There is no explicit vision or mission statements on Time Warner’s website. But according to the description of vision and mission statements on class the “ABOUT US” statement on the company’s website resembles the mission statement and the “OUR VALUES” statement fits the definition of vision statement. The “ABOUT US” statement
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1 Time Warner Ctr. | New York‚ New York | 10019-016 | United States 1 Time Warner Ctr. | New York‚ New York | 10019-016 | United States Time Warner‚ Inc. Reggie Gossett Time Warner‚ Inc. Reggie Gossett 08 Fall 08 Fall Table of Contents Executive Summary 2 Remote Environment 2 Operating Environment 3 The Company 3 Corporate Strategy 4 SWOT Analysis 5 Porter’s Five Forces Analysis 8 Strategic Business Units 9 Strategic Control 9 Financial Analysis 10 Conclusion
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