WAL MART SWOT ANALYSIS By: Katie A. Bell University of Phoenix Wal-Mart Stores‚ Inc. was started by Sam Walton in Newport‚ Arkansas in 1946 in an effort to “help people save money so they can live better” and was achieved by keeping sales prices lower than his competitors by reducing his profit margin. From this simple concept the company has grown to nearly 3000 stores in 14 countries and is the world’s largest company in terms of revenue bringing in a staggering average of $401 billion annually
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Wal-Mart Stores‚ Inc.‚ 2009 – A Case Analysis MBA 712-01 - Strategic Management Introduction Wal-Mart Stores ended its 2009 fiscal year with nearly $266 billion in sales at its Wal-Mart Stores‚ $47 billion at Sam’s Club‚ and $99 billion in its international locations. This represented an increase a substantial portion of market share that presented a challenge for competitors. Yet Wal-Mart at the same time was challenged to move forward with intense competition from its rivals‚ Target and
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Wal-Mart Retail Business Analysis Retail markets are increasingly competitive and retailers are continuously looking for ways to make their products different. Wal-Mart is the retail leader in providing discounts to customers. In 1962 a man named Sam Walton opened his first Wal-Mart store in Roger‚ Arkansas. Due to his business practices‚ good strategies and implementation‚ Wal-Mart remains the world’s largest discounted retailer (Maier‚ M. 2005). Wal-Mart’s marketing strategies are based
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案例三:沃尔玛(Wal-Mart)SWOT分析 优势Strengths. • 沃尔玛是著名的零售业品牌,它以物美价廉、货物繁多和一站式购物而闻名。 • 沃尔玛的销售额在近年内有明显增长‚并且在全球化的范围内进行扩张.(例如‚它收购了英国的零售商ASDA) • 沃尔玛的一个核心竞争力是由先进的信息技术所支持的国际化物流系统.例如‚ 在该系统支持下‚每一件商品在全国范围内的每一间卖场的运输、销售、储存等物流信息都可以清晰地看到。信息技术同时也加强了沃尔玛高效的采购过程。 • 沃尔玛的一个焦点战略是人力资源的开发和管理。优秀的人才是沃尔玛在商业上成功的关键因素,为此沃尔玛投入时间和金钱对优秀员工进行培训并建立忠诚度。 劣势Weaknesses • 沃尔玛建立了世界上最大的食品零售帝国。尽管它在信息技术上拥有优势,但因为其巨大的业务拓展,这可能导致对某些领域的控制力不够强。 • 因为沃尔玛的商品涵盖了服装、食品等多个部门,它可能在适应性上比起更加专注于某一领域的竞争对手存在劣势。 • 该公司是全球化的,但是目前只开拓了少数几个国家的市场。
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1. Introduction Wal-Mart Wal-Mart was founded by Sam Walton on 1962 and it is the largest retailer in the world. The company has three major operations which are Wal-Mart Stores U.S.‚ Sam ’s Club‚ and Wal-Mart International. On 2007‚ Wal-Mart used this new slogan” Save Money Live Better”. However‚ there are some critics about their employee life. Wal-Mart exploits their employee’s salary for setting low price to customer. They resisted their worker to build union organization because they tried
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Abstract Wal-Mart was founded in 1962 by Sam Walton in Rodgers Arkansas. Over the years‚ the chain stores have not only grown to be the leading retail shops in the U.S. but the world at large. According to Porter’s Cost Leadership Strategy approach‚ the only way a company will be successful using this strategy is if it is able to operate at a lower cost than its competitors. Wal-Mart has proven this theory because it has been successful by lowering its operating costs at all the chain levels and
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In 1962‚ Sam Walton founded Wal-Mart by opening the first Wal-Mart in Rogers‚ Arkansas. Wal-Mart Stores Inc. was incorporated October 31‚ 1969. By the end of the 1960s‚ Wal-Mart had grown to 276 stores in 11 states‚ and Wal-Mart went public in 1972. In 1991‚ Wal-Mart opened its first international store in Mexico City and has never looked back. As of this year‚ Wal-Mart has 8‚446 store and club locations in 15 countries that serve more than 176 million customers every year (walmartstores.com) Every
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Financial Analysis of Wal-Mart Stores‚ Inc. Introduction On July 2‚ 1962‚ Sam Walton opened the first Walmart discount store in Rogers‚ Arkansas. Walmart is in the discount store industry and its principal competitors are Kmart‚ Target‚ ShopKo‚ and Meijer. Walmart’s culture has been built on a common purpose: saving people money so they can live better. By 1967‚ Walton had opened 24 stores and had generated $12.7 in sales. The company was officially incorporated as Walmart Stores‚ Inc. in 1969
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Strengths · Wal-Mart is the #1 retailer in the world and was ranked #1 in sales by Fortune magazine. · Wal-Mart has grown into a large global corporation by acquiring large retail competitors in international markets. · Wal-Mart has brand recognition. It has high value in terms of convenience‚ product mix‚ and quality for money‚ and customer service. · Wal-Mart donates large amounts of capital to several charity organizations. · Wal-Mart is a leader in channel management‚ inventory control
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Opinions regarding the prospective benefits and drawbacks of Wal-Mart have been shared for years. When Robert Reich published his essay‚ “Don’t Blame Wal-Mart”‚ in 2005 he tried to change the conversation from the corporation to the consumer. In order to achieve a successful essay‚ it is vital for a writer to successfully incorporate various criteria such as organization‚ tone‚ evidence‚ logos‚ pathos‚ and more. Utilizing these criteria will assist a writer in constructing a powerful essay that conveys
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