Case Study: Hyundai Cards Marketing Strategy By: Innestasia Tjahyadi I. Introduction Hyundai Cards‚ sponsored by Hyundai Kia Automotive Group‚ was established in 1999. They joined in as the market follower‚ challenging the highly competitive credit card industry in Korea. In 2005‚ HyundaiCard formed a strategic alliance with GECF (part of GE)‚ which invested 678.3 billion won in the firm and became the largest shareholder. Through its corporation with GECF‚ HyundaiCard made effort to become
Premium Marketing
Balot Balot is a popular card game in Saudi Arabia. A lot of people like to play it‚ from old men to young boys. The game has become a tradition for young people. They play it anywhere: in front of the sea‚ in coffee shop and in their apartments. Balot has a basic set of rules all players have to learn suits and apply. Before play one must have 4 players and 32 cards from the ace to the 7 in all suits. The game has two different styles‚ San and Hokom. There is also the balding of hands for the
Premium Playing card
missions. HyundaiCard (HC)‚ a Korean credit card company Even though HC was late for coming into credit card industries‚ they made a remarkable growth by design management integrating brand identity. Visual integration by design policy According to Borja de Mozota (2003)‚ strong brand identity can be achieved by visual integration. As figure 1 below show‚ HC redesigned their logo and typeface based on the shape‚ ratio and angle of an actual credit card‚ perfectly reflecting HC’s identity (Total
Premium Graphic design Design
Credit card‚ one of the greatest inventions in last century‚ is widely used in nowadays. The first credit card that can pay for different businesses was invented by Frank McNamara and Ralph Schneider‚ the founders of Diners Club‚ in 1950. After a long time development‚ it is believed that credit card is one of the popular tools for payment transaction. According to a research in 2008‚ there were around 80% of United State adult own at less one credit card (Foster‚ Meijer‚ Schuh‚ & Zabek‚ 2010). It
Premium Credit card Payment Money
BACKGROUND MONEY & ITS PURCHASING POWER M oney has entered into almost all our discussion. Economy evolved from barter to indirect exchange… indirect exchange to monetary economy… ultimately to a developed economy. Money is a commodity that serves as a general medium of exchange; its exchanges therefore permeate the economic system. Like all commodities‚ it has a market demand and a market supply‚ although its special situation lends it many unique features. “Price” has no unique expression
Premium Bank Credit card
Click on Print this Admit Card to print a copy‚ kindly use A4 size paper & set the page orientation to landscape to assure that the Admit Card prints on a single page. | Print this Admit Card | | http://www.allen.ac.in/images/ALLEN-Logo-New.gif | Corporate Office:“SANKALP”‚ CP-6‚ Indra Vihar‚ Kota (Rajasthan) - 324005Ph.: +91-744-2436001‚ Fax: +91-744-2435003Website: www.allen.ac.in | E-mail: info@allen.ac.in | | Admission Test Admit Card (Session 2013-2014) |
Premium Mozilla Firefox Printing Paper size
| Credit Cards | A credit card is the only form of payment card that offers a revolving line of credit in addition to its function as a means of electronic payment. In contrast‚ charge cards as offered by American Express must be paid off monthly. How does a credit card work in practice? Suppose you buy a TV and present a Visa card‚ bearing the logo of the issuer‚ say Citibank‚ in payment. You swipe your card through a card reader‚ which reads the data on the magnetic stripe and adds information
Premium Credit card
Credit card The credit card act of 2009 is helping young adult and protecting them. The credit card act was sign into law on May 2‚ 2009. Before the credit card act sign into law‚ young adult from 18-21 years of ages are getting attack by the bank industries‚ what the bank do is sending out thousand of offer like low interest rate and get the young adult and student hook on the system and then rise the interest later on. Most of those young adults end up in a big debt. The credit card act restrict
Premium Credit cards Credit card Money
Video Cards Introduction People are living in a three-dimensional space. They know what is up‚ down‚ left‚ right‚ close and far. They know when something is getting closer or moving away. However‚ the traditional personal computers can only make use of two dimensional space due to relatively low technology level of the video card in the past. As the new technology has been introduced to the video card industry in recent years‚ the video card can now render 3D graphics. Most of the PC computer
Free Computer Computer graphics Pixel
PARTS CATALOG REVISION 0 CARD READER-C1 F25-9401-000 XEW00001- CARD READER-D1 F25-9411-000 JAN. 2001 FY8-31F6-000 COPYRIGHT C 2001 CANON INC. CANON CARD READER-C1/D1 REV.0 JAN. 2001 PRINTED IN JAPAN [IMPRIME AU JAPON] I-1 PREFACE This Parts Catalog contains listings of parts used in the Canon CARD READERC1/D1. Diagrams are provided with the listings to aid the service technician in identifying clearly‚ the item to be orderd. Whenever ordering parts‚ consult this Parts
Premium Japan 175 Canon