• Visual Grammar
    , linguistic signs (words) and iconic signs (visual representations) are likely to be found in ads, as well as some other non-representational signs like graphics. The sample used in the detailed critical discourse analysis consists of two ads extracted from 'Time' magazine issued 2002. The rational...
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  • Discourse Analysis
    nine ads in the order in which they wanted to talk about them, and, for each ad, to respond to its visual and verbal characteristics and to reflect on what the ad wanted them to do. Each interview lasted between 30-60 minutes, and was tape-recorded.     The analysis of the interview transcripts...
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  • Why and How Do We Study Media
    society flow. In the modern days, media studies is done in a more detailed manner, in which textual analysis is commonly used. As explained by Alan McKee (2001,p.140), by performing textual analysis on media texts such as television programmed, films, newspapers, magazines and radio programmed...
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  • ghjgh
    is very encouraging and inspiring for the researchers to publish further. Abstract This study examined beauty advertisements in local English magazines from a Critical Discourse Analysis perspective. This study mainly focused on the use of language in beauty advertisements and strategies...
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  • Visual Puffery in Fragrance Ads
    section. 6. Discussion Readers of magazine advertisements may not overtly recognize the visual themes and messages in an advertisement that emerge from a semiotic analysis. However, if the visual and symbolic message of the ad is successfully delivered and therefore understood, implicitly or...
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  • Beyond Visual Metaphor. a New Typology of Visual Rhetoric in Advertising
    granola bar Replacement (Image present points to an absent image) Figure 2 Silk soy milk Welch’s juice Canadian magazine industry Sunny Delight Typology of visual rhetoric showing classification of ad examples Visual structure and meaning operation We propose the typology in...
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  • Semiotics
    internet, papers, TV and so on. * Stage 2: the collected materials are being analyzed. The semiotic tools ao analyze what you see can be: * Visual signs * Linguistic signs * Aural signs * The implied communication situation * Textual structure...
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  • Tobacco Rhetorical Analysis
    fictional fair created by the Truth organization as part of an on-going ad campaign with an aim to reach teenagers to stop addiction to tobacco products among youth in the world. The “Crazyworld” prison ad in particular features a solid rhetorical stance both in a visual and textual format to persuade...
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  • Analysis of Print Ad
    recognize the uniqueness of the design that has been produced by Armani. This ad applies the combination of both visual and textual elements. The textual element used in this ad is very minimal, for the whole ad there are only two textual elements located. First is the ArmaniXchange logo which...
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  • Advertising
    message. This ad of Patek Philippe in the Forbes magazine is one I find intriguing because the picture and the textual message really “agree”. Visual imagery is used to command attention, stimulate curiosity and demonstrate product features and benefits. It is also meant to establish a personality for...
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  • Ad Agency
    has ultimate responsibility for their ads verbal and textual content, the art director has ultimate responsibility for the visual look and appeal, and both are responsible for coming up with big, effective, persuasive ideas. Copywriter and visual art work go hand in hand and this is the work which...
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  • English Ib Notes
    ? ➢ Who was it written for? ➢ Who wrote the text? ➢ Why did the writer write it? ➢ What is the text about? ➢ What is the writer’s tone? ➢ How does the text make the reader feel? ➢ What stylistic devices does the writer use? ➢ What kind of text is it? Textual Analysis: ➢ Who does the author...
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  • Media Discourse. Analysis Media Texts
    prostitution. However, in comparison to the Cosmopolitan article, where there were 14 clauses with ‘you’ as the actor, this relationship is cursorily established in two clauses. What is striking, then, is that the men’s magazine does less textual work to establish its visual aesthetic and the viewer’s...
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  • Artificiial Passenger
    Dimitry Kanevsky and Wlodek Zadrozny. This software holds the conversation with driver to determine whether the driver can respond alertly enough. The name artificial passenger was first suggested in new scientist magazine which was designed to make solo journey safer and more...
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  • litertature
    acoustic and the visual elements, which are usually classified as non-literary. Even more obviously than in drama, the symbiosis of word and image culminates in film. This young medium is particularly interesting for textual studies, since word and picture are recorded and, as in a book, can be...
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  • Hjok
    the detailed analysis of all Dove’ ads, advertising language features can be summarized and possible conclusion can be given in the light of persuasiveness and effectiveness of advertising. Key words: functional analysis; English advertisement; language impact Functional Analysis of “Dove...
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  • Literature Review on the subject: “Consumer’s trust in advertising and the effects of The New Media “
    , adapts quickly and flexibly to the new media space without underestimating the importance of the audience. The copywriter shifts successfully to textual and visual forms that serve to new communication channels. Internet as a media continuum not only covers the information needs, but also requires...
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  • Himani Bangia
    part of promotional effort. The brief to be given to the person preparing visual and textual material for the brochure will include an estimate of the number of brochures needed and a list of addresses. 4) Fashion Distribution An owner of retail outlet selling his or her own specially...
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  • crime rates
    famous are not liars, but in most cases they are the biggest liars. We believe that they are so “perfect” when they truly aren’t. “The "ideal" women is stereotyped through visual and textual aspects of the advertisements. Advertisers use visual and linguistic means to persuade their audience. It is...
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  • Methodolgy
    semiotics that may be utilised by advertisements i.e. ‘signs’ in the form of text or visual images. For the second aspect of my discussion, I completed a textual analysis of Auto Freeway advertising. Further to this, I created a ‘follow-up’, quantitative social survey that aimed to investigate the...
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