• Visual Grammar
    the aim of uncovering the ideology behind choosing different resources (verbal and non verbal). Two examples selected from 'Time' magazine showed that both textual and visual signs are among social semiotic resources which could help advertisers to convey persuasive messages under ideological assumptions...
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  • Discourse Analysis
    Media Discourse Analysis Researching Cultural Meanings from Inception to Reception Textual Cultures 2 no2 77-99 Aut 2007 http://www.iupress.indiana.edu/catalog/index.php?cPath=519_1525 ABSTRACT Taking issue with some aspects of the methodology of "critical discourse analysis,", as exemplified...
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  • Why and How Do We Study Media
    world with media texts and visuals being encoded electronically and stored on disk. The simplification of the process saves us time whilst allowing us to venture into other areas since the production would require us to take up certain skills. For instance, creating visuals for a VCR enables us to study...
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  • ghjgh
    2013 ISSN 1911-2017 E-ISSN 1911-2025 Published by Canadian Center of Science and Education Beauty Product Advertisements: A Critical Discourse Analysis Kuldip Kaur1, Nalini Arumugam2 & Norimah Mohamad Yunus1 1 Academy of Language Studies, Universiti Teknologi MARA Melaka, Alor Gajah, Malaysia ...
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  • Visual Puffery in Fragrance Ads
    1-1-2012 A study of visual puffery in fragrance advertising: Is the message sent stronger than the actual scent? Mark Toncar Youngstown State University Marc Fetscherin Rollins College, mfetscherin@rollins.edu Published In Mark Toncar, Marc Fetscherin, (2012) "A study of visual puffery in fragrance...
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  • Beyond Visual Metaphor. a New Typology of Visual Rhetoric in Advertising
    Marketing Theory http://mtq.sagepub.com/ Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising Barbara J. Phillips and Edward F. McQuarrie Marketing Theory 2004 4: 113 DOI: 10.1177/1470593104044089 The online version of this article can be found at: http://mtq.sagepub.com/content/4/1-2/113 ...
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  • Tobacco Rhetorical Analysis
    Cultural Analysis of Truth anti-tobacco campaign on “Crazyworld” ad Through ads such as the “Crazyworld” series, the Truth campaign gains viewing power, which adds to its ethos appeal, by creating its own standard and recognition for itself. The constant “Truth” icon that appears toward the end of...
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  • Media Discourse. Analysis Media Texts
    society? How is power performed in the media? What identities and relationships take shape there? Media Discourses introduces readers to discourse analysis to show how media communication works. Written in a lively style and drawing on examples from contemporary media, it discusses what precisely gets...
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  • Semiotics
    Bang: very powerful/aggressive colors to make it stand out, the shapes are like the Japanese Flag -- > explosion. It brings different symbols into the ad. The word BANG in Cillit Bang is written as if the word is about to explode, associating that the product is powerful. The man holding the cleaning product...
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  • Advertising
    When one flips through a magazine, many are the advertisements one will see. All advertisements are meant to create a good visual image about a product but that of Patek Philippe watches are normally unique. Communication by visual image is the most important dimension of an advertising message. Even...
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  • Analysis of Print Ad
    print ad, where I found this particular ad on Teen Vogue. This study will look into the perspective of ad design, ad placement, targeted audience, mode of address, the relationship to popular culture, possible consumer responses and etc. The Armani exchange print advertisement uses the magazine as the...
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  • litertature
    is literature, what is a text? 1 1 Genre, text type, and discourse 3 2 Primary and secondary sources 4 2 Major genres in textual studies 9 1 Fiction 9 2 Poetry 27 3 Drama 43 4 Film 56 3 Periods of English literatures 67 4 ...
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  • Artificiial Passenger
    with driver to determine whether the driver can respond alertly enough. The name artificial passenger was first suggested in new scientist magazine which was designed to make solo journey safer and more bearable. Early techniques for determining head-pose used devices that were fixed...
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  • Literature Review on the subject: “Consumer’s trust in advertising and the effects of The New Media “
    forums, blogs, online newspapers and magazines. The main thesis is that the modern orator – the copywriter, adapts quickly and flexibly to the new media space without underestimating the importance of the audience. The copywriter shifts successfully to textual and visual forms that serve to new communication...
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  • Ad Agency
    or even a service. The concept of advertising has assumed a dynamic form with the use of the various mediums of communication. From the newspaper, magazines, posters, neon and fluorescent signboards, billboards to the commercial on TV, influences public opinion. laser shows to inflated high-rise figures...
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  • English Ib Notes
    people - Purpose? What can we learn from this visual? - That there are different interpretations. Attitudes change according to ones personal background as well as emotions and cultures affect and influence the presented interpretations. Critical Analysis/ Discourse: What I learnt? - Every person...
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  • Hjok
    “FUNCTIONAL ANALYSIS of DOVE CAMPAIGN FOR REAL BEAUTY” E303 Project Report Submitted in Partial Fulfillment of the Requirements of UNITED KINGDOM OPEN UNIVERSITY/ ARAB OPEN UNIVERSITY for the Degree of BACHELOR of ENGLISH LANGUAGE AND LITERATURE to DR HAYAT AL-KHATIB ENGLISH LANGUAGE...
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  • Methodolgy
    ‘Although the main focus of discourse analysis is on language, it is not concerned with language alone. It also examines the context of communication: who is communicating with whom and why.’ (Cook: ‘The Discourse of Advertising:1992:3) 3.0 Methodology 3.1 Data Collection. For the primary...
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  • franch
    advertising, meaning and ideology in contemporary societies. In his famous analysis of a Panzani foods advertisement depicting a string bag spilling out its contents, Barthes identifies three messages contained within the visual text. The first is the linguistic message which features the use of denotational...
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  • crime rates
    believed women must have all of these qualities to be beautiful. Growing up young women are taught that to be the right size she must be a size zero. Magazines edit pictures to be perfect and most people believe that those people are that perfect. With shows like Toddlers and Tiaras being a trending show...
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