------------------------------------------------- Table of contents 1. THE BRAND ITSELF 3 1.1 Brand elements 3 1.2 A brand is more than a product 3 1.3 Why do brands matter ? 4 1.3.1 To consumers and manufactures 4 1.4 How are brands positioned ? 4 1.4.1 Segmentation 4 1.4.1.1 Nintendo Wii 5 1.4.1.2 Nintedo DS and 3DS 5 1.4.2 Positioning 4 1.4.2.1 Nintendo Wii 5 1.4.2.2 Nintedo DS and 3DS 5 2. BRAND EQUITY 8 2.1. What is a strong brand ? 8 2.1.1 Brand Awareness
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History of Video Game Development Presented by: Caleb Arbaugh The First Video Game • Creator: William Higinbotham • Year: 1958 • Where: Brookhaven National Laboratory en o f s i n o w rT The First Video Game Console • Creator: Ralph H. Baer • Year: 1967 All six games released‚ resembled Tennis for Two in some way. w o Br x o B n First Licensed Home Game Console • • • Company: Magnavox Year Licensed: 1972 Modified Version of The Brown Box (1967) y d O y e ss Who Played Video Games? • •
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goals and dream‚ others just spent the past few days locked in and repenting‚ and the rest either didn’t care or forgot. All these crazy fear-based decisions lead to a small list of much greater and loaded questions: Is it worth it? Does it matter? and Why does it matter? Of course these are questions that fall under the category of “The Meaning of Life‚” and are virtually impossible to reply to‚ but everyone should be entitled to possess their own educated opinion‚ right? In Thomas Nagel’s essay
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Video Games: Creating Monsters or Not? “Stay alive at any cost! Find the key! Shoot the bad guys!” This is how one sixth-grader describes the way of playing video games. Such video games can seem like harmless fun‚ but what if the violence gets personal and addicts young teenagers‚ affecting their behavior and their view of reality? Some studies have shown that violent game players just do not leave it there on their game screens; they transfer the violent acts they get attached to‚ to the real
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Does Inequality Matter? The economic gap here in the United States is a great deal wider than in any other rich democratic nation. Why is there such a difference here in the United States? The most important reason for economic inequality in the U.S. and not other countries is due to the United State ’s particular economic policies (Christopher Jencks‚ "Does Inequality Matter?" Daedalus Winter 2002). Let ’s look at economic policies of rich democracies that do not have such a huge economic
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These days‚ we are seeing an increasing amount of violence on television‚ and this is having a negative impact on children’s behaviour. At present‚ television plays an important role in everyone’s lives‚ especially in children’s lives. Television has become a "member" of almost every single family on our planet. And not just an ordinary member‚ but a very important one‚ because the time spent next to it exceeds the amount of time spent together with any other family member. Gone are those days‚ where
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Does media violence have a negative effect on children? On September 11th‚ 2001‚ millions around the world crowded around televisions across the globe‚ watching the horrific scenes of terrorism that had struck New York City‚ Washington‚ D.C and Pennsylvania on that ill-fated and now infamous morning. Our sense of security and impenetrable protection crashed 110 stories to the shaken streets of New York City. We watched with shock and horror‚ disbelief and grief as the images were repeatedly
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Video gaming is the largest entertainment industry‚ with an estimated 1.2 billion people engaged worldwide. Whilst women represent 46% of gamers and female game creators are increasing‚ games are still predominately made by and for men. As a result‚ misogynistic and sexist representations of women are created in the interest of male fantasy that is reflected in both game context and game play. Throughout many video games a patriarchal culture of sexism is maintained‚ reinforced and normalised through
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Video games are bad for Children Stop the debate as to whether children who love playing video games should be encouraged to continue or should they be stopped. Several people think children need to play video games because they make them active‚ but still‚ numerous other people also believe video games are not good for children. Despite the fact that other people think video games are healthy for children‚ I strongly believe they are bad for them. There are several reasons why video games are
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and war casualties. And that’s just the news! Many popular television shows -- even those in the so-called "family" time slot of 7-8:30 p.m. -- also feature much more violence than shows aired in this time slot just a few years ago. American children watch an average of between three and fours hours of television daily. As a result‚ TV violence and children has become a hot topic. Studies show extensive viewing of television violence may cause children to become more aggressive and anxious. Children
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