Summary HSBC wants to be known as the world’s local bank and this tagline reflects HSBC positioning as a globe spanning financial institution with a unique focus on serving local markets. The Hong Kong and Shanghai Banking Corporation Ltd (HSBC) was established in 1865 to finance the growing trade between China and the United Kingdom and currently‚ it is the second largest bank in the world. In spite of serving more than 100 million customers through 9500 branches in 79 countries‚ the bank works hard
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advertising fatigue ways of applying different marketing means of packaging the same theme product advertisements so as to enhance the interest in a product. For example‚ HSBC will be positioning as" the world’s local bank". Using this theme to propagate‚ due to personal subjective point of view is different‚ as a result of the different values‚ so the significance of the product is different‚ but still reflect the same theme. Company often does a consumer research to grasp the consumer demand. The consumer
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HSBC (The Hong Kong Shanghai Banking Corporation): INTRODUCTION: HSBC is the world’s second-largest banking and financial services group. The origins of the bank lie in Hong Kong and Shanghai‚ where its branches were first open in 1865. Number of location is around 7‚500 offices in 87 countries and territories; Only in united states it has more than 460 bank branches‚ 210.000 shareholders‚ 300‚000 staff‚ and approximately 128 million customers worldwide. Throughout the world among the multinational
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HSBC A brief history Contents Foreword 1 Introduction 2 HSBC in the Asia-Pacific region 4 HSBC in Europe 14 HSBC in the Middle East 22 HSBC in the Americas 26 The making of the modern HSBC Group 32 Principal members of the HSBC Group 36 Further reading 37 Cover: A detail of some of the images displayed on the HSBC History Wall at the HSBC Head Office in London. A major work of art designed and built by Thomas Heatherwick Studio
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Core competencies OCBC Bank provides training programmes for its employee to upgrade their self-development and skills for work. For example‚ new sales employees have to undergo training program to increase their product knowledge and to upgrade their customer service skills. The reason why they are able to be one of the top banks is because of good customer service provided to the mass. Good customer service starts from the company and how they invest the money on training programs to upgrade
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The Value Chain All of the functions of a company—such as production‚ marketing‚ product development‚ service‚ information systems‚ materials management‚ and human resources—have a role in lowering the cost structure and increasing the perceived value of products through differentiation. As the first step in examining this concept‚ consider the value chain‚ which is illustrated in Figure 3.5.11 The term value chain refers to the idea that a company is a chain of activities that transforms inputs
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Strategic Service ManagementValue chain techniqueMaster of Arts in International Service Management(MAISM)Maedot Assefa Kebede20073755Michel AltanSjoerd A. GehrelsSchool of Graduate StudiesStenden UniversityLeeuwardenThe NetherlandsNovember‚ 2008 | Table of Contents 1. Introduction 3 2. Value chain Goal and objectives 3 3. Origin of the Value chain 6 4. Value chain and the ten schools 7 5. Advantages and Disadvantages of the Value Chain 9 6. Value Chain in Service industry 10 Bibliography
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with that it is the most used service in almost all over the world. Like any other banks HSBC also have a distinct focus on their customers. One can easily find out that how much they are focused on their customers once they learn about their mission statement “World’s Local Bank”. Form this statement we find out they tends to be the bank which will be operated in almost all over the world with is true. Today we see HSBC has its branches in almost all the prominent cities and countries. And in every
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The Value Chain From Competitive Advantage‚ by Michael Porter Every firm is a collection of activities that are performed to design‚ produce‚ market‚ deliver‚ and support its product. All these activities can be represented using a value chain. A firm’s value chain and the way it performs individual activities are a reflection of its history‚ its strategy‚ its approach to implementing its strategy‚ and the underlying economics of the activities themselves. The relevant level for constructing a value
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Value Chain as a Company Strategy Introduction Now a day‚ many companies are trying to improve their value chain in order to use the value chain as a strategy in the manner of meeting the customers need and satisfaction. One of the strategies they are using with value chain is to gain competitive advantages for rival among their competitors. Value chain actually can discover and fulfil what customers want and the identification of customer needs will hence become one of the ways to surpass their
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