Explain Utilitarian Ethics (25 marks) Utilitarian ethics is an expansive field of normative ethics that believes that the action that you take should be that which maximises utility‚ that is to say prospering and maximizing happiness whilst mitigating suffering or sadness as much as possible. Whilst it was once often considered a hedonistic field‚ there being one that argues pleasure being the only true‚ intrinsic good or aim‚ it is now more commonly referred to that of a consequentiality field‚
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Through the manipulation of culture‚ advertisement companies have inserted a self-conscious effect in order to manipulate the customer into buying the product. An excerpt from Nancy Day article on “Advertising: Information or Manipulation?”‚ “... Who worried about dandruff. Who was embarrassed by teeth that weren’t blinding white… Who knew that houses had to be deodorized…?” (Day). In this excerpt from Nancy Day’s article the use of rhetorical questions pauses the reader to think deeply on how advertisment
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Abigail’s Manipulation Manipulation is the control someone tries to establish over certain situations in a devious way. Abigail Williams uses various methods of manipulation throughout The Crucible. She manipulated anybody that was involved with her. Her manipulation tactics are used for personal gain and to try to get rid of John Proctor’s wife. She uses the Salem Witch Trials to her advantage and accuses Elizabeth Proctor of witchery. Abigail’s manipulative ways prove to be beneficial to her
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English 201 March 15‚ 2014 Iago’s Manipulation Granted the play is named Othello‚ but it is the character of Iago that progresses the action within this play‚ Iago‚ the antagonist and his negative character traits transpire throughout the play. Iago is the master of manipulation who maliciously plotted to ruin several of the character’s lives. All of the major characters become pawns and eventually victims of Iago’s treacherous plot. Many
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Medea’s Manipulation Many stories have underlying themes and morals‚ ancient Greek tragedies are no exception. Throughout Euripides?s play Medea‚ there is a common theme of manipulation. Medea manipulates everyone from the princess to her own children. She does this in order to reap revenge upon Jason‚ who was her husband but betrayed their marriage to marry the princess. Manipulation‚ as portrayed through Medea‚ can both aid and destroy a person’s morale. First‚ Medea manipulates the chorus so
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A utilitarian model of ethics is one where the greatest good is produced for the greatest number of people. As explained in the text‚ payola is the act of using money to get air play. They further add that statistics show a significant correlation between air play and generated profit from that song. In my opinion‚ this is an unethical from a utilitarian point of view. I argue this point of view because there is an emphasis on quality. This is one of the important milestones for any legitimate organization
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Genetic Manipulation: The Benefits of its Discovery There have been more than 50 biotech foods that have been examined by the FDA and have been found to be as safe as conventional foods. These foods include canola oil‚ corn‚ papaya‚ potatoes‚ and tomatoes. But this is not the only field in which genetic manipulation has been used. Nonscientists tend to believe genetic manipulation is said to be “playing God” but it is a very beneficial science that changed the world. To get a better understanding
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As opposed to the utilitarian’s view‚ the morality of the action is not relevant if there is a good outcome‚ meaning what gives moral worth to an action are the consequences. There are some disadvantages and advantages to both Kant’s view and utilitarians’ views. Nonetheless‚ I think Kant’s views are preferable and more reasonable. One of the reasons I consider Kant’s view more reasonable is because actions are things we can control‚ we can decide to either do something good or bad‚ moral or immoral
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In Arthur Miller’s Crucible individuals take advantage of others in order to satisfy their needs. In the Crucible‚ Manipulation and lies changes the perception of society. In the crucible‚ Arthur Miller shows how power causes individuals to have evil thoughts hence being a risk though protecting their reputation. Abigail lies in order to portray herself as an innocent victim. Abigail uses Hale to expose those involved with the devil. “I don’t compact with no devil! I want to open myself‚ I want
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Joe Dirt Mrs. Peterson English 101 09 August‚ 2012 McDonald’s Manipulation It’s not always so easy to spot the tactics companies use to advertise. Many consumers may believe it’s the design or the neatness of an advertisement that sells the products. Although the neatness and boldness of color of the two burgers being displayed help to draw the attention of the consumer‚ it is not always what is noticed right away that wins someone over. Consensus‚ Reciprocation‚ Commitment‚ and Availability
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