A utilitarian model of ethics is one where the greatest good is produced for the greatest number of people. As explained in the text, payola is the act of using money to get air play. They further add that statistics show a significant correlation between air play and generated profit from that song. In my opinion, this is an unethical from a utilitarian point of view. I argue this point of view because there is an emphasis on quality. This is one of the important milestones for any legitimate organization. With the practice of payola, money comes in between or perceived value of the product and actual value. As the Selection System Theory states, the value of a product is determined by selectors. They are a conglomerate of entities judging and helping us discern if a product is of usefulness. Now the fact that record companies pay (bribe) Dj’s to get air play for their products, cuts of one of the selectors. The Dj in fact is an expert as he spends time searching for new music, making a portfoilio on which he has worked on and delivers it to the public so it can be heard. However by accepting cash in return for air play, he does not give his fair opinion on the song and is just motivated by money. Therefore the selection system is falsified, resulting in not obtaining the best quality of the product. The partialness is the issue, leaving a few record companies dominating air play. AS a result, the customers gets less of a variety of music, and cannot always rely on selectors considered to be experts on the matter. Overall, not the best product out there for everybody.
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