Strategy) คือกลยุภธ์ภี่กำหนดขึ้นมาเพื่อบริษัภโดยส่วนรวม เป็นการค้นหาส่วนประสมภี่ดีภี่สุด ซึ่งการภำกลยุภธ์ระดับนี้จะตอบคำถามภี่สำคัญว่า เราควรอยู่ภายในธุรกิจอะไร ควรเข้าไปสู่ธุรกิจใหม่อะไร และควรออกจากธุรกิจอะไรบ้าง 2. กลยุภธ์ระดับธุรกิจ (Business Level Strategy) บางครั้งเรียกกลยุภธ์นี้ว่ากลยุภธ์การแข่งขัน เช่นกรภีศึกษาของ เป๊ปซี่ ซึ่งแต่เดิมมีธุรกิจเดียวคือธุรกิจน้ำ แต่ต่อมาธุรกิจน้ำอิ่มตัว เป๊ปซี่ก็ Diversified อุตสาหกรรมเพิ่มเติม คือ อุตสาหกรรมร้านอาหาร‚ หน่วยธุรกิจน้ำอัดลม
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Psychographic Segmentation Psychographic segmentation is an approach used to target a specific group from the population with identifying their personal traits and characteristics. (7) According to SRI Consulting (1997)‚ it is equally important in determining psychographic segmentation‚ as it is useful in forecasting and predicting the future behavior of the customers. (3)There are several ways in dividing the population into different segments based on lifestyle‚ social class‚ and personality
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CENTRAL BANK OF NIGERIA MONETARY‚ CREDIT‚ FOREIGN TRADE AND EXCHANGE POLICY GUIDELINES FOR FISCAL YEARS 2012/2013 (MONETARY POLICY CIRCULAR NO. 39) JANUARY‚ 2012 Monetary‚ Credit‚ Foreign Trade and Exchange Guidelines for Fiscal Years 2012/2013 TABLE OF CONTENTS 1.0 2.0 INTRODUCTION REVIEW OF POLICY ENVIRONMENT AND MACROECONOMIC DEVELOPMENTS IN 2011 2.1 2.2 2.3 Policy Environment Macroeconomic Developments Outstanding Policy and Macroeconomic Issues in 2010/2011 2.3.1 2.3.2 2.4 Policy
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interesting to understand how that happened and how could it be saved. Blackberry is a company that was famous for their company suited phones. The first Black Berry phone was introduce in 1999 in Germany. Black Berry quickly became the most ideal business phone as it has many communication features and less entertainment factors. On year 2012 it has reached the maturity state and has the highest net income over all the years until now‚ an astonishing 3‚444 million of net income. The most popular feature
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Mr. Shakir Kapadia giving us this assignment on Management Communication Knowledge & Information and giving me a good feedback and guidance to complete this assignment in a successful way. Next I wish to thank our course coordinator Department of Business Management BCAS‚ for encouraged me to do this assignment effectively. I take this opportunity to forward my sincere thanks to everyone who gave me a helping hand and who contributed in many ways to make this assignment successful. Next I thank my
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BAB020 12/98 Levi’s “Personal Pair™” Jeans (A) In 1995‚ women’s jeans was a $2 billion fashion category in the US and growing fast. Levi-Strauss was the market leader‚ but its traditional dominant position was under heavy attack. Standard Levi’s women’s jeans‚ sold in 51 size combinations (waist and inseam)‚ had been the industry leading product for decades‚ but “fashion” was now taking over the category. Market research showed that only 24 percent of women were “fully satisfied” with their
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Available ONLINE www.visualsoftindia.com/journal.html VSRD-IJBMR‚ Vol. 1 (1)‚ 2011‚ 21-28 RESEARC H COMM UNICATION RE SE ARCH COMMUNICATION The Influence of Culture on Consumer Behaviour 1 Santosh Kr. Pandey* and 2Pankaj Kant Dixit ABSTRACT In a diversified country like India cultural factors exert the broadest and deepest influence on consumer behavior Culture influences consumers through the norms and values established by the society in which they live. The impact of culture is
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Business Report: Data collection involves administering instruments‚ as well as gathering and organizing responses for analysis. A well-planned data collection strategy is critical to obtaining reliable‚ consistent and useful information. Throughout the process you will: 1. Identify the purpose and audience 2. Develop or select your instrument 3. Pilot test your instrument‚ and 4. Implement your instrument. •One of Dixon’s strengths was that it was able to hold onto a large portion
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Acknowledgement This assignment has been written by instructions and guidance of Mr. Olusola Leigh who encouraged and challenged me through my academic program. I sincerely thank him for his guidance and constant support. I am really glad to have him as my course instructor. I would also like to thank the authors‚ web site publishers‚ news writers as well as many others from where I have got information to write this assignment. A special thanks to all the authors mentioned in the Reference page
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Golden Rice Mill Business Plan Prepared by Golden Rice Mill Date 24/07/2014 Golden Rice Mill Shareholders ly zahry isa fouvzy umar golfa buhari lawal Think big start small is a good idea to start doing business such in the rural area of Cambodia. As we have observed selling rice might be challenging business in area of non-rice farmers and through it we may generate reasonable profit from rice selling. Although we are from the different major in degree‚ we would prefer to generate income through
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