CONTADINA PASTA & PIZZA (A) GROUP 2 Marketing Program Design Case Analysis GROUP 2 1302-066 Keshika Lakhani 1302-070 Jubin Goel 1302-073 Keval Shah 1302-086 Mrigakshi Punga 1302-087 Nandita Jaswal 1302-093 Nirav Shah 1302-206 Gagandeep Singh NESTLE REFRIDGERATED FOODS: CONTADINA PASTA & PIZZA (A) - GROUP 2 Contents Executive Summary ................................................................................................................. 2 Q1) Using the BASES model described
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What’s Up With Pasta Q1: We need to understand and research why the Spaniards are spending relatively less on Pasta than its European neighbors. Current market research done by AEFPA offers insufficient data‚ so we need to improve data quality. The main goal is the get a clear demographic segmented market overview. One of the problems is that we cannot clearly identify the potential and current pasta consumers clearly – we simply do not know enough about of core target group. In addition we
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transformed. Any plant cell that has the BT gene must also have the resistance gene that was attached to it. 4. Grow the pineapple plant cells in the presence of the antibiotic or herbicide and select the pineapple plant cells that are unaffected by it. 5. These genetically transformed pineapple plant cells are then grown into whole plants by a process called tissue culture. The modified plants produce the same lethal BT protein produced by BT bacteria because the plants now have the same gene.
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5 Forces Model -Examines competitive forces that influence the profitability potential in an industry -Each force can reduce the probability that a firm can earn profits while competing in an industry Potential Entrant - can take market share away - force to learn new ways to compete - Barrier - Economies of scale – cost disadvantage - Capital – lack the resources (physical & human) to compete‚ competitive disadvantage - Switching costs – college‚ machine - Differentiation
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Shapes of Pasta The following table maps out the various shapes and forms of pasta: Unique Shapes Name | Description | Translation | Campanelle | Flattened bell-shaped pasta with a frilly edge on one end | Little bells | Capunti | Short convex ovals resembling an open empty pea pod | | Casarecce | Short lengths rolled into an S shape | From casereccio meaning homemade | Cavatelli | Short‚ solid lengths | From the verb cavare meaning to hollow | Cencioni | Petal shaped‚ slightly curved
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characteristics of the durum wheat milling and pasta production industry: According to the case‚ durum wheat quality criteria continually evolve in response to market pressure and consumer preference. Increasing demand for specific durum wheat quality attributes for different end products requires development of more rapid objective means to grade and classify wheat parcels on the basis of processing potential. Durum wheat prices rose because of increased demand for pasta. In addition‚ the increase in milling
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STRATEGIC MANAGEMENT – ASSIGNMENT 03 Apply Michael Porter’s model to any industry of your choice - Retail‚ Telecom‚ Infrastructure‚ FMCG‚ Insurance‚ Banking etc… Confectionery is related to the food items that are rich in sugar and often referred to as a confection. Confectionery refers to the art of creating sugar based dessert forms‚ or subtleties (subtlety or sotelty)‚ often with pastillage. From the Old French confection‚ origin of Latin confectio(n-)‚ from conficere‚ to "put together"
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PROJECT FEASIBILITY REPORT ON PASTA MANIA A PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION SUBMITTED BY KALPANA (BBA/3010/2012) It is a pleasure to keep this report in front of you. Under the said curriculum a student has to do a detail analysis of a particular company. At the same time we must know that what
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BIG 5 MODEL Openness - People who like to learn new things and enjoy new experiences usually score high in openness. Openness includes traits like being insightful and imaginative and having a wide variety of interests. Conscientiousness - People that have a high degree of conscientiousness are reliable and prompt. Traits include being organized‚ methodic‚ and thorough. Extraversion - Extraverts get their energy from interacting with others‚ while introverts get their energy from within themselves
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How Pasta Is Made. Pasta is one of the simplest and purest foods around‚ as it is made of just two ingredients‚ semolina and water‚ without the addition of any hidden artificial preservatives or colorings. Selection of Raw Material The first decisive step in making good pasta is the selection of the appropriate raw material. All quality pasta is made from Durum wheat semolina. Durum wheat is considered to be the most noble of all hard wheat and the richest in nutritional value. Durum wheat is what
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