www.elsevier.com/locate/bushor How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension Mergen Reddy a‚ Nic Terblanche b‚ Leyland Pitt c‚*‚ Michael Parent c a Capgemini Consulting‚ P.O. Box 785827‚ Sandton‚ 2146‚ South Africa Stellenbosch University‚ Private Bag X1‚ Matieland‚ 7602‚ South Africa c Segal Graduate School of Business‚ Simon Fraser University‚ 500 Granville Street‚ Vancouver‚ BC V6C 1W6‚ Canada b KEYWORDS Luxury brands; Brand extensions; Degree of adjacency;
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DIALOGUE RULES AND WRITING ASSIGNMENT What is dialogue? It is conversation between characters in a story and is very important to add interest to the piece and to move the plot forward. There are some rules to dialogue‚ however‚ that you want to make sure you know. Dialogue Rules (taken from http://www5.semo.edu/english/taweb/content/dialogue_rules.htm) RULE #1: A direct quotation begins with a capital letter. Jimmy shouted‚ “See you at the game!” “Is it true?" asked Cindy. RULE
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How does SNS change the way communicate between people in Vietnam? About 5-10 years ago‚ people communicate directly in the normal way. But then Social Network System appeared and it changed a lot the way people communicate‚ especially in Vietnam. Nowadays‚ young people who grow up with the Internet and all the technology out there‚ actually they take all of it for granted. It’s easy to have a new technology devices and it’s also simple to learn how to use it. The communication between people
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generally described as the trend whereby countries‚ on a global scale join socially‚ politically and economically. This process is facilitated in many ways‚ like through public and private sector decisions‚ education and by the ever increasing rate of information transfer via the Internet and social media‚ which has been a major catalyst in contemporary politics. An example of this would be the ways in which the social media has facilitated the Arab Spring revolutions‚ as individuals see themselves
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Internet Activity #2 This article‚ explaining how to evaluate research findings was enlightening and informative. When the average person sees a study reported by a familiar news source‚ they may take the publicized findings as absolute fact‚ without a second thought. This can lead to widespread misinformation. People may act on information that is incomplete or inaccurate and harm their wellbeing in the process. Contradictory studies can leave people feeling confused and frustrated. It is helpful
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’Conservatism supports pragmatism over principle.’ Discuss Pragmatism is the belief that behaviour should be shaped in accordance with practical circumstances and goals rather than principles‚ beliefs or ideology. Pragmatism is a flexible approach to politics. To a large extent it is true that Conservatism supports pragmatism over principle. Conservatism is not a doctrine of ‘no change’ or one that treats its own principles as external and fixed. Conservatism instead has a pragmatic view of politics
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title: Discuss the issue Ethical Business and how it relates to Corporate Social Responsibility (CSR). With reference to sources‚ provide examples of companies or organisations which demonstrate ethical behaviour and evaluate their motivation. Student Signature: Date: 27th March 2013 Discuss the issue Ethical Business and how it relates to Corporate Social Responsibility (CSR). With reference to sources‚ provide examples of companies
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Reading a book every now and then can benefit you. The article “How Changing Your Reading Habits Can Transform your Health” by Michael Grothaus was written to inform readers that reading a book can transform many people in having a better lifestyle. Grothaus main focus in writing this article is to give informational advice to people who are either in a bad state in life and trying to have a better life for themselves‚ or to even have a healthy life. He builds the credibility of the article by his
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Explain how the following link to your practice. Bullying In my work place there is an anti bullying policy in place also all the children and staffs are educated on bullying and how it can affect people differently. The school also takes bullying very seriously and any accusations are dealt with straight away. Cyber bullying In my work place we have an cyber bullying policy also we educate the children and the staff on signs to watch out for and how to prevent it from happening also what to do
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How is the transition to adulthood different for this generation? Young people fall into the period of life from the beginning of puberty to the attainment of adulthood. Caton (2001) argues that this period is usually concomitant with problems as they "struggle" to fit themselves into society. Symonds et.al‚ 2011 concur with this and state that the journey from adolescence to adulthood in this day is far more daunting. It takes much longer‚ and the roadway is filled with “far more potholes‚ one-way
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