Basic Assumption of the Uses and Gratification Theory 3 2.2 Main Theorist behind the Uses and Gratification Theory 4 3.0 Historical Development of the Theory 6 4.0 Content of the Theory 8 4.1 Definition of Uses and Gratification Theory 8 4.2 Application of theory to Mass Communication Issues 8 4.3 The Internet 9 5.0 Strengths & Weakness of the Theory 10 5.1 Strengths of Uses and Gratification Theory 10 5.2 Weakness of Uses and Gratification Theory 11 5.0 Opinion and
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Despite the increase in life expectancy over the last 200 years‚ not all groups of people have the same chances of good health. What factors affect health? It is deplorable to recognize‚ but man is mortal. A human being grows older‚ so ability to adapt to the environment has being slackened with the years by increasing probability of death. Mostly‚ this process has internal character and decease in advanced age is natural. Nevertheless‚ the modern science has cast light on the substantial effect
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Uses of Theory and Illustration from My Experience “He who loves practice without theory is like the sailor who boards ship without a rudder and compass and never knows where he may cast.” - Leonardo da Vinci I was fascinated by the quote above for in general‚ we can never go wrong in a practice that is based on a tested knowledge and guided by theory. Recorded history of Greece first developed its special uses; from Pythagoras to Aristotle‚ up to present‚ uses of theory
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What Motivates You! There was a time where employees were known as just another input into the production of goods and services. What possibly changed the way of thinking about employees was research‚ referred to as the Hawthorne Studies‚ conducted by Elton Mayo. This study found employees are not motivated solely by money and employee behavior is linked to their attitudes (Dickson‚ 1973). Why is motivation so important in the work force and what should be done? Motivated employees
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The Uses and Gratification Theory is a theory by Blumer and Katz in which proposes that media users play an active role in choosing and using the media. It says that users take an active part in the communication process and are goal oriented in their use of the media. Blumer and Katz suggest that media users seek particular sources that best fulfills their needs and that they must make choices to satisfy these needs. Throughout my reading of “Why Do People Watch Religious TV?: A Uses and Gratifications
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Discuss how a) expectancy theory and b) equity theory can explain motivation at work. Motivation is the cognitive decision-making process through which goal-directed behavior is initiated‚ energized‚ directed‚ and maintained (Buchanan & Huczynski‚ 2010‚ p. 267) There are two types of theories that attempt to explain motivation at work – process theories and content theories. Content theories of motivation focus on goals that motivate employees while process theories focus on how employees
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Avie Jones April 24‚ 2011 COM-126 Comm. and the Media Toni Bower Uses and Gratifications Theory Applied to Religious Programming First I have a reaction to the article “Why do people watch religious television”. In addition‚ it gave way to thinking of what other research could be performed on programming using the uses and gratifications approach. The article also included the topic of “reactionary” usage of religious programming‚ which is programming that people watch when there is
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How to Motivate Fred Maiorino Fred Maiorino was employed by Schering-Plough for 35 years and on July 19‚ 1991 he was terminated. Fred was terminated because the lack of motivation he has once Jim Reed was hired. The factors that inhibit Jim Reed from motivated Fred Maiorino are lack of leadership‚ lack of goals‚ and lack of an effective employee performance review. Leadership Jim Reed fails to motivate Fred because of the unsuccessful role as leader. A successful leader has the ability to manage
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THEORETICAL BACKGROUND Uses and Gratifications Theory The purpose of this current study is to apply the principles of Uses and Gratification to see how Emerging Adulthood deal with their gratification. A core assumption of uses and gratifications studies is that audience members are active and goal-oriented in their selection of media use behaviors (Baran & Davis‚ 2014). This active audience is free to interact with the media and interpret messages received based on their need and motivation. Members
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number of reasons. Although the question of what motivates tourists to travel is not an easy one to describe and understand‚ there are other factors which help break down the complexity of this question. In order to understand exactly why tourists feel the need to travel‚ it is ideal to understand why it is important for tourist destinations and companies to know what motivates tourists and to determine their market respectively‚ the techniques and theories used to identify those markets‚ and ultimately
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