have their own special vision and then putting it into actions‚ that is what Nike did with their famous slogan "Just do it" I would like to talk about Nike ’s company and mainly its famous marketing campaign "JUST DO IT". I will start with a brief overview of the company. Nike is a well known international company specialized in sportswear and sports equipments based in America headquartered near Beaverton‚ Oregon" Nike and Precision Cast parts are the only Fortune 500 companies headquartered in
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NIKE Part 1: Organizational Analysis 2/6/2013 NIKE Part 1: Organizational Analysis Table of Contents Executive Summary 3 Overview and History 4 Organizational Strategies and Innovation 5 Organizational Design and Effectiveness 6 Competitors 7 Organizational Structure 7 Board of Directors: 8 External Environment 9 Opportunities 9 Threats 9 Internal Environment 10 Strengths 10 Weaknesses 11 Competitors 11 Nike Products and Services 12 Information Technology
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NIKE HISTORY Bill Bowerman and Phil Knight founded Nike Inc. as Blue Ribbon Sports in 1962 with a handshake. The two man team began the company with a combined investment of $500 each. They reached an agreement with a Japanese manufacturer of athletic shoes‚ forming BRS/Tiger shoes. Phil Knight started this company selling shoes from the trunk of his car. As the empire grew‚ the two man team developed the idea to cut overheard. In 1972‚ BRS and Onitsuka Tiger went different ways and thus Nike
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NIKE INC. INTERNATIONAL MANAGEMENT CHIARA RÖHL INHALT • • • • • • • 1. DATEN/FAKTEN NIKE INC. 2. INTERNATIONALISIERUNGSPROFIL 3. EPRG EINORDNUNG 4. STRATEGISCHEN GESCHÄFTSEINHEITEN 5. PROZESS INTERNATIONALISIERUNG 6. PLANUNGEN/ VORSCHLÄGE 7. BEWERTUNG DURCH MEDIEN 1. DATEN/FAKTEN NIKE INC. SPORTARTIKEL INDUSTRIE GRÜNDER PHIL KNIGHT‚ BILL BOWERMANN ONITSUKA TIGER/ ASICS 1957„BLUE RIBBON“ BEAVERTON/ OREGON $20‚9 MRD UMSATZ ; 34.400 MA IN 2011 CEO MARK PARKER 2. INTERNATIONALISIERUNGSPROFIL
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beginning staages of Reebok‚ J.W. Foster devveloped the novelty ¨spiked running shoe¨ while he was producing the item. He then changed the company´s name from J.W. Foster and Sons to Reebok. Although Reebok has been in the shadows of major competitors Nike and Adidas‚ they still manage to be a successfful sports wear market. Reebok underrstands customers neeeds and continue to enhance as an international brand. While sportswear is becoming increasingly popular the bulk of sales ccome from the Rss 2000
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Management” NIKE Introduction- The company was founded on January 25‚ 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight‚ and officially became Nike‚ Inc. on May 30‚ 1978. Nike markets its products under its own brand‚ as well as Nike Golf‚ Nike Pro‚ Nike+‚ Air Jordan‚etc. Nike is the leading maker of athletic shoes‚ equipment and apparel. Nike products cover a broad range of sports including basketball‚ football‚ running and soccer. Sneakers made by Nike are sold for $40-$200
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man and Phil Knight‚] and officially became Nike‚ Inc. on May 30‚ 1971. The company takes its name from Nike (Greek Νίκη‚ pronounced the Greek goddess of victory. Nike markets its products under its own brand‚ as well as Nike Golf‚ Nike Pro‚ Nike+‚ Air Jordan‚ Nike Blazers‚ Air Force 1‚ Nike Dunk‚ Air Max‚ Foamposite‚ Nike Skateboarding‚ and subsidiaries including Brand Jordan‚ Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008‚ and previously
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History of Nike Nike‚ who currently ranks as 136 in the fortune 500 for America’s largest corporations‚ has come a long way since its humble beginning of in the 1960’s. Founded by visionaries Bill Bowerman and Phil Knight who at the time had no clue how much of an impact this footwear would make in the marketing world. Bill Bowerman was a track and field coach at the University of Oregon with enormous amount of knowledge on athletics and was always looking to help his players maintain the advantage
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Nike (NKE) In the 1950’s‚ Bill Bowerman‚ a track and field coach at the University of Oregon‚ began cobbling shoes for his runners. Bowerman and one of his runners Phil Knight formed Blue Ribbon Sports and sold shoes for Tiger shoes in 1964. While Knight was selling the shoes‚ Bowerman was ripping them apart to see how he could make them lighter and made his runners test his improved shoes. Their first full-time employee‚ Jeff Johnson‚ was an early designer of shoes and came up with the name Nike
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current distribution network and infrastructure that Nike had in place for its high-end footwear‚ the World Shoes‚ distributed through the same channels‚ didn’t reach the proper target market. The Series 100 and Series 400 were simply placed on a shelf next to the expensive Air Max in an urban retail store. The consumers in the intended market segment‚ who lived primarily in rural areas‚ didn’t necessarily shop at these places. However‚ Nike had no system to distribute the shoes outside of its three
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