MARKETING RESEARH PROJECT Name: Doğancan Yüksel School Number: 110131060 EasyJet Introduction The Airline market’s success or future lies through marketing because this sector is in competition with other modes of transportation such as bus‚ high-speed train. Also‚ the product that airlines serve is a somewhat typical service. Therefore‚ it has to be differentiated with marketing processes. All in all‚ marketing is one of the most elements
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CERTIFICATE This is to certify that the project work “ANALYSIS OF KINGFISHER AIRLINES” is a bonafide record of work done by Mr. Debasis Patra under my guidance in partial fulfillment of the requirements for the programme in PGDM in Aviation. Prof. S. N. Mishra Head PGDM- Aviation Management ACKNOWLEDGEMENT I take immense pleasure in thanking Prof. S. N. Mishra‚ Head (Aviation Management) for having permitted me to carry out this project work. Finally‚ yet importantly
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Retrieved February 20‚ 2012‚ from ABI/INFORM Global. (Document ID: 2153927311). Di Frisco‚ M. G. (2011). Identifying target markets for your brand. Retrieved February 18‚ 2012‚ from: http://www.how-to-branding.com/Identifying-Target-Markets.html. JetBlue Airways Corp. (2012). Standard & Poor’s Stock Report. New York‚ NY: McGraw-Hill Co. Retrieved February 18‚ 2012‚ from: https://wwws.ameritrade.com/cgi-bin/apps/Main. Johannes‚ A Mullins‚ J. W.‚ & Walker‚ O. C. (2010). Marketing management: A strategic decision-making
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industry have to be divided into three categories depending on the segment in the air carrier market. The first category is the major carriers such as American Airlines‚ Continental Airlines‚ Delta Airlines‚ Northwest Airlines‚ United Airlines and US Airways. The second category is the low-cost carriers like for instance AirTran‚ America West‚ Frontier‚ JetBlue and Southwest Airlines. The third and last category is the regional carriers‚ including as examples‚ Atlantic Coast Airlines‚ Express Jet‚ Mesa
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10 Famous Brands That May Disappear Soon By SiliconIndia | Wednesday‚ 25 September 2013‚ 18:23 IST Bangalore: Every New Year awaits the beginning of something new and happy. And with the commencement of the year‚ 24/7 Wall St releases the name of 10 brands that they predict may disappear in the near future. The predictions so far have been discerning. The brands that were predicted to see the end in 2010 did have to face their gloomy fate‚ such as Blockbuster‚ Dollar Thrifty and so on. However
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it will discuss the key strategic issues facing the company. As it is a group work‚ both two members spent much time to collect data and materials from Internet and library. We discussed theories and models illustrated in the report and each of us wrote two parts individually and finished first part and last part together. So we expect to acquire the same proportion of the final score. Part II analysis of the low cost airline industry Since the unprecedented‚ tragic events‚ of September
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Strategic Analysis of Indian Civil Aviation Industry Submitted By:- Jasmeet Kaur Grover(74) Prerna Parija(89) Vasudha Narayanan(104) Indian Civil Aviation Industry Abstract: The Indian Civil Aviation Industry is the 9th largest in the world with 15 scheduled operators and 118 non scheduled operators. The anticipated CAGR for 2010-2013 is 16% owing to skilled labor and favorable business environment. The growth of the aviation industry can be attributed to factors such as buoyant economy
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market fro a new breed of online intermediaries. Choices For anyone wanting to travel across the Atlantic: London to New York‚ Washington o Paris or Toronto to Frankfurt; what us the choice. At one level there is a lot of choice. That is the choice between British Airways (BA)‚ United‚ Air France‚ American Airways (AA)‚ Lufthansa etc. and each of these airlines would like you to see them as a superior product‚ your preferred option. However‚ whatever the airlines name the offering is much the
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airlines would have among each other. Looking at Emirates that has competitive pricing to the rest of its rivals in similar service quality we can say that services of the airline would affect the difference in price among the airlines. This example shows us that Qatar Airlines as it is the first Five Star Airline that offers premium services would differ in price compare to Emirates. Customers can choose what quality of service they would receive according to the price they want to pay. That’s why we thing
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Barger‚ previously president and COO of JetBlue‚ was named the airline’s CEO. JetBlue’s board promoted Barger to the CEO role in the wake of a highly publicized operational crisis in February that led to the cancellation of over 1‚100 JetBlue flights and adversely affected the travel plans of thousands of passengers. Though numerous interviews and meetings during the past day allowed Barger to outline his vision for the airline‚ he realized that he needed to move quickly in implementing that
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