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    Robert Mondavi Case

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    Robert Mondavi Case Study Case Background Robert Mondavi is one of the pioneers of the wine industry and can also be credited to bringing the wine industry to the Americas from Europe. Robert Mondavi began wine making in the relavitely then new region in California back in 1943 and has since become the most innovative and leading winemakers in America. Initially to stimulate and create a market for wine drinkers in America‚ Robert Mondavi embarked on a journey to educate and enlighten the American

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    Robert G. Mondavi‚ the son of poor Italian immigrants‚ began making wine in Califor¬nia in 1943 when his family purchased the Charles Krug winery in Napa Valley where he served as a general manager. In 1966‚ at the age of 54‚ after a severe dispute over control of the family-owned winery‚ Robert Mondavi used his personal savings and loans from friends to start the flagship Robert Mondavi Win¬ery in Napa Valley with his eldest son‚ Michael Mondavi. Robert’s vision was to create wines in California

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    Robert Mondavi Case Study

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    Strategy Analysis on “Robert Mondavi and the Wine Industry” Robert Mondavi and the Wine Industry The following case study analysis the past success of Robert Mondavi (RM) as a Californian wine maker and the changes in the wine making industry that resulted in struggles‚ threat and – lastly – the takeover of the Mondavi Winery (MW) by Constellation Brands in 2003. In addition‚ it will provide some thoughts on strategic moves to enhance the future success of the MW. A. Analysis of Past Success

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    Robert Mondavi Company

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    Background of Robert Mondavi Company California wine-maker Robert Mondavi has been one of the world’s most innovative and high-quality producers of fine wine. The Mondavi family did significant effort on showing the Napa Valley region to the forefront of international winemaking. Robert Mondavi is an Italian migrant and started his winemaking business since 1960s. His intelligence and passion in wine lead him to be a legend in Californian premium wine industry and owned brands like Robert Mondavi Napa

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    The Robert Mondavi Corporation Table of Contents 1. Organizational Mission and Vision 3 Mission 3 2. Corporate Objectives 3 A. Financial Objectives 3 B. Strategic Objectives 3 3. Corporate level Strategies 3 4. Business level Strategy 4 5. External Analyses – Opportunities and Threats 5 A. Opportunities 5 6. Competitive Analysis 6 A. New Entrants 6 B. Substitutes 7 C. Rivalry within the Industry 8 E. Customers 9 7. Industry Key Success Factors 9 Home markets…………………………………………………………

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    1. EXECUTIVE SUMMARY……………………………………………..5 2. BACKGROUND OF THE CASE STUDY…………………………….6 3. ANALYSIS & IMPLICATIONS OF PORTER’S FIVE COMPETITIVE PRESSURES……………………………………..7-17 3.1. The Potential Entry of New Competitors 3.2. Competitive Pressures from Substitutes Products 3.3. Bargaining Power of Buyers 3.4. Bargaining Power of Suppliers 3.5. The Rivalry among Competing Sellers 4. ANALYSIS OF THE STRATEGIC GROUP MAPPING……….18-20 5. KEY SUCCESS FACTORS OF THE WINE INDUSTRY………21-23 5.1. World famous

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    History/Mission/Objective The Robert Mondavi Corporation is a premier producer and distributor of table wine. The company was incorporated in 1966 by Robert Mondavi in Napa Valley‚ California. The Corporation targets a global segment market using various labels for example La Famiglia di Robert MondaviRobertMondavi Coastal etc. The Robert Mondavi Corporation exploited a three layer distribution system where the company sells product to wholesalers who subsequently sell to retailers who in

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    SWOT Analysis of Robert Mondavi case The global wine industry is estimated to be in size of $130 billion to $180 billion in retail sales which is attributed in three types of wine: Table wine (alcohol level 14%) and sparkling where Table wine accounted for the major share of the market. The table wine market is further divided into five principal segments: jug or commodity‚ popular premium ($3-7 per bottle)‚ super premium ($7 -14 per bottle)‚ ultra and luxury. The consumptions of premium wine kept

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    Mondavi Case

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    | | | |Robert Mondavi Corporation ( RMC ) | |

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    ROBERT MONDAVI AND THE WINE INDUSTRY CASE ANALYSIS by Alberto Vicentelli Global wine industry structure. How and why is this structure changing? Production and consumption of wine was mostly localized until the early 1990’s. Wine producers in different countries were traditionally isolated from each other‚ and most of the world’s wine drinkers consumed either local wines or imports from nearby producers. Winemakers had minimal cross-border interaction and followed local traditions. The wine

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