WITH STAKEHOLDERS Corporate Communication Case study 1.1 09-17-2013 Josine Kremer - 414794 CASE STUDY 1.1 BARCLAYS BANK: HOW (NOT) TO COMMUNICATE WITH STAKEHOLDERS QUESTIONS FOR REFLECTION 1. Discuss each image crisis for Barclays. - Image crisis no. 1: ‘A world needs a big bank’ campaign vs. closing 170 branches in the UK. In 2000 Barclays launched a ‘Big’ campaign with the slogan: ‘a big world needs a big bank’. Barclays wanted to be seen as an ‘big’ bank by its important stakeholder groups
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question can be discussed in the stockholder vs. stakeholder debate. Although there are reasonable arguments for both – the stockholder and the stakeholder theory - I will use this paper to show that the stakeholder approach is superior and should be used for business in companies. To reach my conclusion‚ I structured the paper in the following way: The second Chapter should explain the basic idea and the basic concept of the stockholder and the stakeholder theory. Based on this explanation the following
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Approaches to Stakeholder Impact Analysis Henry ACC/260 03/25/2011 Lisa‚ Cave. In scenario 1‚ the mayor of a small seaside town faces a tough decision where he has decide between an economic prosperity of his town by developer who submitted a proposal to build a large mall and resort in the town which would mean demolishing the then houses which are the only nursing home and senior citizens’ recreation center in the area. For me to conduct a stakeholder impact analysis using the three approaches
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Financial accounting information stakeholders duped It is a sine quo non for business leaders to use‚ rather than just produce financial information. I am in absolute agreement with this phenomenon in that the information generated by the international professional accounting community highly affects various stakeholders in the decision making process to govern businesses. Therefore any material elements within the financial information that boarder on misguidance will lead to corporate financial
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IDENTIFYING KEY STAKEHOLDERS Every organization has key stakeholders. These are those who are affected by its products‚ services and activities or it can be those whose concerns can change the show of business. The Company’s Vision for Tata Steel: “to seize the opportunities of tomorrow and create a future that will make it an EVA positive Company and to continue to improve the quality of life of its employees and the communities it serves” This statement clearly states that Tata Steel will continue
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The Shareholders vs. Stakeholders Debate T he stakeholder theorists smell blood. Scandals at Enron‚ Global Crossing‚ ImClone‚ Tyco International and WorldCom‚ concerns about the independence of accountants who are charged with auditing financial statements‚ and questions about the incentive schema and investor recommendations at Credit Suisse First Boston and iMerrill Lynch have all provided rich fodder for those who question the premise of shareholder supremacy. Many observers have claimed that
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Strategic Stakeholder Management A stakeholder is any individual‚ group‚ or organization that has an interest or concern or may be impacted as a result of an organization’s activities‚ objectives‚ policies‚ or products. Strong relationships between an organization and its stakeholders are critical to a company’s success. To effectively manage stakeholder relationships‚ an organization must understand the nature and composition of its stakeholder community and how stakeholder power and interest levels
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A stakeholder is someone who has an interest in a business. Stakeholders are individuals‚ groups or organisations that are affected by the activity of a business. Customers are arguably the most important stakeholder. This is because they are the main source of cash flow in a business. This means that the business has to listen to what the customers want and need in order to make a profit. Customers Customers are arguably the most important stakeholder. This is because they are the main source
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Murray Law‚ Ethics‚ & Corp. Governance Dr. Boneita Campbell Strayer University 2-19-2015 Stakeholders A stakeholder is a person‚ group or organization that has interest or concern in an organization (businessdictionary). Generally the common characteristics stakeholders might have are if they stand to gain or lose through the success or failure of the company. “A corporate stakeholder can affect the actions of a business as a whole” (businessdictionary). PharmaCARE is a well-reputed company
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Philips Electronics “Stakeholders (or interest groups) are tangible‚ visible and approachable groups or institutions which have a direct influence on the functioning of an organisation.” INTERNAL STAKEHOLDERS Employees Philips employees work in different divisions: Healthcare‚ Lighting‚ Consumer Lifestyle and Innovation & Emerging Businesses. Within these divisions‚ you can have a general leadership position‚ occupy a functional leadership position‚ you can be specialist‚ etc. Philips says it’s
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