normally uses a famous person or icon to help keep at theme going to help build up a relationship and intrigue the public. 3. Sales promotions- sales promotions are when an organisation uses things such as deals such as BOGOF (buy one get one free) 4. Direct Marketing- this when an organisation targets and individual and adapts to that individual to promote their product or service usually done through the phone or email. 5. Sponsorship- sponsorship is when an organisation pays to be associated
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p1 P1 – Describe how marketing techniques are used to market products in two organisations Apple Growth strategies Marketing penetration A market is the people who purchase a particular product from a business .When Apple is selling a new iphone they will look to market to people who are in to technology because the iphone is very complex. They look to grow their business by increasing the number of people buying that particular product. Market development This is when Apple will market
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Business Communication Through Documentation Task 1 P1 This assignment describes four different business contexts: agenda‚ reports‚ letters and database of client including the purpose and contrast of each context. Agenda is a list of things to do: a formal list of things to be done in a specific order‚ especially a list of things to be discussed at a meeting. The purpose of an agenda is to inform participants of the subject of the meeting in advance‚ and to structure the discussion at
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P1: Exploring Creative Product Promotion Scenario: You are in the role of a researcher employed by a marketing magazine and have been asked to investigate a number of promotional activities that may form the basis of future articles in editions of the magazine. The two organisations that I am going to use to describe the promotional mix are world renowned companies in technology‚ Apple and Samsung. Apple and Samsung are without a doubt‚ leaders in their respective fields‚ in terms of technological
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OF SYSTEMS ANALYSIS - WHAT ARE KEY DRIVERS? Given that the development of new systems can be fraught with problems and delays‚ what drives organisations to develop systems? The most important drivers come directly from the needs of the business and are often not related to technology‚ but require technological solutions. There are a number of possible triggers for the need to develop a new system including users identifying a need‚ organisations needing to grow or acquire other companies
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Unit P1 Assignment To; Mr Keith Spearing‚ Managing Director of Spearing & Sons Ltd From; Katie Hodge Date; 19th September 2013 Terms of reference; Mr White Deadline date; 27th September Procedure; Introduction; Organisations come in many different sizes‚ sectors‚ ownership and scale. The size of the business depends how many employees there are. For example they’re categorised into micro‚ small‚ medium and large. Micro organisations have a maximum of 9 employees‚ small organisations
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INTRODUCTION Risk communication is an integral part of the risk analysis process and has been defined as an interactive process for exchanging information and opinions between risk evaluators‚ risk managers and other interested parties. Risk communication is the process by which information and opinions regarding hazards and risks are gathered from potentially affected and interested parties‚ and by which the results of the risk assessment and proposed risk management measures are communicated
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Assignment 1 - Business consultancy Task 1 - P1 Job description The job description is very simple; it shows the potential employee the basics of the role that he/she is applying for within the business or organisation. In this case it is an ARK ICT Technician for a school. The Starting Date is whenever the person wants to apply for the job‚ in this case its September 2014‚ the salary is anything from £15k - £20k for a statutory IT Technician and £20k - £28k for a Senior IT Technician. The hors
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Unit 9 P1: Describe the promotional mix used by two selected organisations for a selected product/service. Promotional mix for Tesco The promotional mix of a business is how a business attempts to communicate with various target audiences and is a key element in the overall marketing mix. Advertising: Tesco advertise there meal deal effectively‚ they can advertise their product through commercials‚ posters‚ leaflets and billboards‚ which are all effective in getting the message of
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P1:Present the initial business idea using relevant criteria. Unit 36 Introduction And Background In this task I am required to present the initial business idea in order to achieve this task. This task consists of 12 different slides covering up all the required data in order to present my initial business idea. Furthermore my reasons for going into business; ● To make an income. ● To gain control over my own career. ● You have an idea for a business. ● I want to have control over my own
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